Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Listen online to the first chapters of this audiobook!
I want to listen to this audiobook!
All characters reduced
The Jobs To Be Done Playbook - Align Your Markets Organization and Strategy Around Customer Needs - cover
PLAY SAMPLE

The Jobs To Be Done Playbook - Align Your Markets Organization and Strategy Around Customer Needs

Jim Kalbach, Michael Schrage

Narrator Tom Parks

Publisher: Ascent Audio

  • 0
  • 0
  • 0

Summary

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap 
 
 
 
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. 
 
 
 
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Duration: about 8 hours (08:10:36)
Publishing date: 2024-05-28; Unabridged; Copyright Year: 2020. Copyright Statment: —