Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
I want to read the book!
All characters reduced
Building an Effective Digital Marketing Strategy from Scratch - Building an Effective Digital Marketing Strategy from Scratch - cover

Building an Effective Digital Marketing Strategy from Scratch - Building an Effective Digital Marketing Strategy from Scratch

Mayfair Digital Agency

Publisher: Mayfair Digital Agency

  • 0
  • 0
  • 0

Summary

In the dynamic realm of contemporary business, the digital landscape has become the cornerstone of success. "Building an Effective Digital Marketing Strategy from Scratch" encapsulates the quintessential guide for businesses aiming to carve their niche in the digital sphere. This book is a comprehensive roadmap that navigates through the intricate pathways of devising a strategic digital marketing approach.
From the inception of an idea to its full-fledged implementation, the book illuminates the step-by-step process required to construct a powerful digital marketing strategy. It begins by demystifying the core components of digital marketing, spanning social media, content creation, SEO, email campaigns, and more. By emphasizing the importance of a customized strategy tailored to each business's unique offerings, the book encourages readers to think beyond generic tactics.
The book's insights are underscored by real-world case studies that spotlight both triumphs and setbacks, offering invaluable lessons for readers to absorb. It seamlessly blends theoretical frameworks with practical applications, enabling readers to not only understand the "why" but also the "how" of digital marketing. By emphasizing the significance of data-driven decisions, the book underscores the role of analytics in fine-tuning and optimizing strategies over time.
In an era where digital presence can make or break a business, "Building an Effective Digital Marketing Strategy from Scratch" stands as an indispensable manual for those seeking to make a resounding impact in the digital realm. Its guidance empowers entrepreneurs, marketers, and business leaders to harness the full potential of digital tools and techniques, propelling their ventures to unprecedented heights of success.
Available since: 08/21/2023.

Other books that might interest you

  • The Small Big - Small Changes That Spark Big Influence - cover

    The Small Big - Small Changes...

    Robert B. Cialdini, Noah J....

    • 0
    • 0
    • 0 
    At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome?In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences.In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
    Show book
  • Getting Change Right - How Leaders Transform Organizations from the Inside Out - cover

    Getting Change Right - How...

    Bill George, Seth Kahan

    • 0
    • 0
    • 0 
    Getting Change Right presents a new view of leadership  communication that says change doesn't flow top-down, bottom-up, or  sideways, but inside-out. When the right people are having the  right conversations and interactions, then they act in concert even  though the situations they confront independently are impossible to  predict or coordinate... this is how change spreads through a  complex system.   In this book, Kahan challenges readers with a new model of  communication, one that moves from a transactional view of  information exchange (Here's my message. Get it?) to a  collaborative construction of shared understanding (Let's talk  together about what this means to each of us and how it will change  all of us). This shift in leadership communication forms the  basis of Getting Change Right.  Kahans experience with Fortune 100 companies, leading  government agencies, and innovative associations has shown him that  there is a whole different way to approach change that leads to  dramatic success. It feeds on (1) authentic face-to-face  conversations among those whose understanding and behavior have  critical impact, the most valuable players, or MVPs, and (2)  dramatic events that capture the spirit of the change and spread it  in powerful surges. This approach is just as much about listening  as it is about telling  a process Kahan calls  co-creation.  Getting Change Right draws on Kahans years of  experience as a hands-on practitioner, offering business insights  and field-tested, practical techniques that readers can put to work  immediately to achieve success.
    Show book
  • Summary of Eliyahu M Goldratt & Jeff Cox's The Goal - cover

    Summary of Eliyahu M Goldratt &...

    Falcon Press

    • 0
    • 0
    • 0 
    Summary of Eliyahu M. Goldratt & Jeff Cox's The Goal describes a process by which an unprofitable manufacturing operation can be made profitable. It conveys proven factory turnaround principles through a fictional story…
    Show book
  • Music Business & Marketing Accelerator Using Instagram - A Musicians Guide for Gaining Followers Building Your Personal Brand Selling Music While Leveraging Social Media and Online Advertising - cover

    Music Business & Marketing...

    Chris Greenwood

    • 0
    • 0
    • 0 
    Gone are the days of traveling thousands of miles & driving hundreds of hours as the only way to build your fanbase. Now within arm’s reach, you can grab your smartphone, upload your music, & reach millions of fans globally with Instagram. As the artist Manafest, I have posted over 3,931 videos & photos, selling over 30,000 albums using Instagram & their ad platform. 
This book will inspire you with dozens of examples of what posts work to get the most engagement, shares, comments, & likes on your Instagram profile. Plus, with over $250,000 invested in Instagram ads to sell music profitably, I share what works & what doesn’t, from being in the trenches.  
Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet. The topics range from hashtags & Instagram ads to online listening parties and press kits. With practical advice and simple checklists, you’ll grow your audience before you even know it. 
Music Business & Marketing Accelerator Using Instagram, you’ll discover:How Instagram & other social media help artists get signed to labelsQuestions that increase engagement & whether to post polarizing contentHow to make sure every one of your posts fits your brand & your aestheticTips to pinpoint your demographic & target itHow to connect with well-known artists & even get a famous featureOnline tools to make your social-media strategy easierA 30-day Instagram posting challenge to build the social media habitHow to attract fans from around the globe without leaving your own home
    Show book
  • Career Coach - A Step-by-Step Guide to Help Your Teen Find Their Life's Purpose - cover

    Career Coach - A Step-by-Step...

    Dearbhla Kelly

    • 0
    • 0
    • 0 
    The tools every parent needs to help their teenager find the career of their dreamsIn Ireland, one in six students drop out of their chosen college course feeling disillusioned about their career path and uncertain about their future. This can deal a major blow to their self-esteem, not to mention the financial blow to parents who are paying the tuition fees.So whether you are a parent of teenagers starting secondary school or preparing to leave, it makes sense to be informed about practical ways to help your child take steps towards a successful future now.Most career advice in Ireland has a rather narrow focus when helping teens decide which college course to choose. Career Coach is different.By looking at the bigger picture – who they are and what they are good at – experienced and inspirational career guidance counsellor Dearbhla Kelly will empower you to help your teenager link their dreams to the reality of the world of work and reach their full potential.'This book will be of great help to parents who are supporting their teens to make sense of who they are and what they want to do with their life.'Jennifer McKenzie, Director, National Centre for Guidance in Education(and parent to two college students!)
    Show book
  • Make My Marketing Work - How to Win Customers & Make More Money - cover

    Make My Marketing Work - How to...

    Alex Read, Paul Keetch

    • 0
    • 0
    • 0 
    Have you "built a better mousetrap" but are finding the world just isn’t beating a path to your door? Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed? With advertisements bombarding your prospective customers from every direction, at all hours of the day, it’s no longer enough to shout your message from the rooftops and expect that the right people will take notice. Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place, with the right message… at the right time. "Make My Marketing Work" is a blueprint, a map, a GPS device for your business that will help you navigate the often treacherous road to success. With it, you’ll learn the fundamentals of strategic marketing as you develop a strategy for your own business. Then you’ll discover how to tactically apply your strategy in the real world so you can win more customers and make more money. If you’re ready to Make YOUR Marketing Work, let’s get started…
    Show book