Altri libri che potrebbero interessarti

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  The Growth Dilemma - Managing...

  Annie Wilson, Ryan Hamilton

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  You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers. 
   
   
   
  Welcome to "the conflict zone," where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain. How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What did Tiffany do when its silver jewelry became too popular with teenagers? 
   
   
   
  Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

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  John Locke - English Edition

  Santiago Machain

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  This audiobook is narrated by an AI Voice.   
  In the turbulent seventeenth century, amidst civil wars, revolutions, and religious disputes, John Locke became one of the minds that best understood — and best discussed — the price of authority and the value of liberty. This book traces his life and work from within: his formation, his medical-scientific turn, his proximity to power, exile, and the writing that established him as the father of modern empiricism and liberal thought. This ninth instalment also explores his grey areas: the limits of his tolerance, the centrality of property, and the uncomfortable part of colonialism. The result is a complete portrait of a thinker we continue to use to think about the present, precisely because his lights and shadows still challenge us.

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  The Surgical Investor - A...

  Vasu Kakarlapudi

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  This audiobook is narrated by an AI Voice.  
  TIRED OF FEELING TRAPPED BY YOUR MEDICAL CAREER? 
  Wish you had more time and money for your passions? 
  Are you feeling like something is missing in your life as a doctor, despite all your achievements? 
  When you create a passive income stream that takes money out of the day-to-day equation, you can lead a fulfilling life focused on your priorities. 
  The Surgical Investor provides you with a path to: 
  • Develop a plan to maximize your earnings while minimizing burnout. 
  • Create a powerful strategy to achieve your financial goals and deliver better patient care. 
  • Master the keys to financial independence and start living life to the fullest. 
  Whether you’re just starting out or considering retirement, this book is the ultimate guide to creating the personal and professional life you desire. 
  I am a dedicated ENT surgeon committed to providing empathetic care to my patients. Through my journey, I discovered the transformative potential of sound real estate investments, which granted me the flexibility to provide high-quality patient care without financial constraints. Drawing on the meticulous, precise, and evidence-based strategies I employ in my medical treatments and surgeries, I have successfully created a consistent passive income stream through real estate investments. My passion also lies in empowering fellow surgeons to build secure futures, allowing them the freedom to live life on their own terms. With 20+ years of experience as a physician and real estate investor, I have seamlessly integrated my dedication to medical practice with expertise in commercial real estate, identifying and managing profitable, tax-advantaged properties. Apta Investment Group, alongside our partners, boasts a proven track record of successful real estate investments with 100% profitability on our investments over 2+ decades. By leveraging real estate as a powerful vehicle, I aim to help surgeons reignite their purpose and passion, leading to a fulfilled life.

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  Reviving Tradition: One Farm's...

  Thaddeus Finchley

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  Reviving Tradition: One Farm's Journey and the Future of Food 
  ⭐⭐ Simplified Audio Guide ⭐⭐ 
  Are you eager to expand your understanding of sustainable farming and rediscover age-old agricultural practices that shape the future of food? 
  Seeking an all-encompassing guide that delves into traditional farming methods and their modern applications? 
  Your search ends here! 
  This guide serves as your definitive companion for deepening your knowledge, applying sustainable practices, and engaging in hands-on agricultural exercises. With this, you're geared for success. 
  Updated insights for the contemporary agricultural landscape. 
  Key features of this enriched guide: 
  - Profound insights about modern sustainable farming practices 
  - Detailed explanations of revitalizing ancient agricultural techniques 
  - Fruitful strategies for adopting and integrating these methods successfully 
  Our guide distinguishes itself through comprehensive coverage, which is essential for your journey towards sustainable farming. Concepts aren't merely skimmed; they are delved into with precision. 
  Please note that this guide is not affiliated with any official agricultural entity and is purely an independent resource for your benefit. 
  Designed with a clear structure and easy-to-understand language, our Agricultural Guide ensures smooth transitions between topics. Say goodbye to dense jargon and welcome clear, precise, and technically accurate content. 
  So, why wait? Click the BUY NOW button, secure your guide, and begin your journey to sustainable farming success!

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  Minimalism + Minimalist Budget...

  Clifford Page

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  Is your house strewn with useless clutter you thought would make you happy, but never did? Do you need to let go of meaningless possessions and money-wasting habits, but you just don’t know how to start? Then you need to keep reading...Recent studies have shown that clutter can be bad for our mental health. Not only can it hurt our bank accounts, but it can trigger stress, diminish focus, and make us less capable of processing information efficiently. The minimalist approach, however, is a known remedy for mental and material clutter, lauded for its ability to ignite greater life satisfaction and create bigger savings.This bundle includes:- Minimalism & Decluttering: Goodbye Things, Hello Freedom- Minimalist Budget: Achieve Financial Freedom, Smart Money Management Strategies to Budget Your Money Effectively. In this audiobook, you’ll discover:- Fifteen easy steps to bigger savings and a higher income NOW. (These expert-known financial plans will send the numbers on your paychecks and bank balance skyrocketing!)- Essential decluttering tips for every beginner minimalist.- Quick-start action tips to free yourself from compulsive spending tendencies.- Eleven must-know techniques to pull yourself out of the black hole of debt.- The subtle warning signs telling you to declutter NOW. (Recognize the symptoms of an overcluttered life and the exact formula to jumpstart a stress-free new beginning immediately!)And much, much more…Even if you’re a big hoarder and you’re sinking under the weight of your enormous debt, the extensive research behind this guide will show you the exact formula to gain control over your spending, boost your income, eliminate debt, eradicate stressful clutter, and fatten your savings account.If you want to access these ground-breaking strategies and finally achieve freedom from the shackles of clutter, then you should listen to this audiobook!

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  HBR Guide to Your Professional...

  HARVARD BUSINESS REVIEW

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  Don't wait for someone else to manage your career. 
   
   
   
  The days of HR-sponsored development plans are over. Managing your career—and the skills you need to be successful—is your responsibility. If you're looking to push yourself to the next level, it can be hard to determine where to start. 
   
   
   
  The HBR Guide to Your Professional Growth will be your coach, transforming your abstract hopes and ideas into a concrete action plan. No matter where you are in your career, this guide will help you assess your current skills—and acquire new ones; elicit feedback you can use; set meaningful—and achievable—goals; make time for learning; play to your strengths; and identify your next challenge. 
   
   
   
  Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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