• 0
• 0
• 0

Summary

The old marketing models are over. The status quo is dead.  Todays rapidly shifting marketplace requires businesses to  be agile, connected, authentic, artful, meaningful, immersive, and  socially responsible.  In other words, today, businesses have  to embody the ideals of youth culture, regardless of age, in order  to succeed.  In todays hyper-socialized, Facebook fanatic, Selfie  obsessed world, youth is no longer an age, or even a demographic,  but the primary driver of business and culture.  Youth has  become a commodity that is available to everyone- -all we have to  do is figure out how to tap these new and rapidly evolving  resources in our businesses, as well as in our lives, without our  heads exploding.   So how do you harness the enormous power of todays youth  driven economy, where everything is changing at the pace of a  teenagers attention span, and future-fit your business for  long-term success?  In Youth Nation, Matt Britton, Founder and CEO of  MRY, an cutting edge NYC based creative and technology agency  specializing in youth markets for such brand titans as Coca Cola,  Puma, Sony, and Microsoft, shares his thoughts, strategies, and  brass tacks advice on how to survive and succeed in the age of  perpetual youth.  From Big Data 101, that explains how to use New-Gen  psychographics to target market in a post demographic world, to how  to craft a compelling brand narrative that builds brand evangelism,  to tips for co-creating immersive and engaging experiences that  build loyal and engaged brand communities, Youth Nation offers  businesses large and small an indispensible map to navigate the  radically changed landscape of the future marketplace.

Duration: about 6 hours (05:30:35)
Publishing date: 2022-07-07; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business & Economics