Ask & Deliver - Discover the Heart of Your Business by Listening to the Voice of Your Customers

Mary Ann O'Brien

Summary

As the founder and CEO of OBI Creative, a full-service marketing and branding agency and new entry to the 2023 Inc. 500 list, Mary Ann O’Brien has been dubbed “The Mother of Modern Marketing,” helping dozens of companies, from cutting-edge tech firms to venerable financial institutions, forge meaningful relationships with their customers and experience unprecedented growth. In this book, she shares the story of the development of her revolutionary O’Brien Voice of Customer (O.VoC) Study, a data collection and analysis tool that helps companies tune into their customers and discover what they really want from them. Featuring case studies of real clients representing a range of business sectors, the book shows how seeing themselves through their customers’ eyes can reveal hidden weak spots, uncover their strengths, and spur the kind of explosive growth that comes when a company is everything its customers want it to be.

Available since: 12/05/2023.

Print length: 208 pages.

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