Otros libros que te pueden interesar

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  Studies About Trees

  Jacob Joshua Levison

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  In this work Levison aims to create a book that allows beginners to be able to understand how to identify trees, as well as to give information of their structure and uses.  Once these topics are addressed, he then moves into concepts of care, planting and forestry. - Summary by KHand

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  Social Media Marketing Content...

  Aron Bordelon

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  Not Sure What To Post On Social Media? Struggling To Come Up With Fresh Content Ideas? This Audiobook Can Help! 
  You probably already know that your business or brand NEEDS to build a social media presence. Of course you do! Over 4 billion people worldwide use the Internet — and some 2+ billion of those people visit Facebook each month. 
  So whether you’re an established business owner, a brand new start-up, or a budding online influencer, the fast-paced digital world is the place for you to be. 
  But even though YouTube, Facebook, Instagram (plus more!) are marketing goldmines, it can be tough work trying to figure out where to start. 
  Turning digital social likes into real-world cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. 
  The other half? Creating content that your audience will absolutely love. 
  The fact of the matter is that when it comes to achieving amazing results through social media marketing, Content is King. 
  And all the endless strategies, advertising spend and marketing tactics in the world cannot overcome bad photos, poor video quality, and terrible blog posts. 
  And besides, no-one wants their company or brand to end up being just another bad meme. 
  What you do want, however, is a profitable online digital marketing plan that promotes the kind of quality content that matches your business goals and brand vision… 
  … so what you need is Social Media Marketing Content Creation Essentials!

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  The World After Capital

  Albert Wenger

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  Technological progress has fundamentally altered how humanity lives. 
  When we were foragers, food was scarce. During the Agrarian Age, it was land. Following the Industrial Revolution, capital became scarce. Now, digital technologies have shifted scarcity from capital to attention. Previous shifts have been marked by major crises including wars, famines and pandemics; our current resistance to change is resulting in the buildup of pressure such as the rise of militant nationalism, increased mass migration, and a growing mental health crisis. 
  The longer we ignore this by continuing to patch the Industrial Age system, the more we risk a horrific transition. We are dramatically under-allocating attention to threats such as the climate crisis, as well as opportunities such as fundamental research. 
  Thanks to the great success of capitalism, we are now able to address the scarcity of attention. But markets can’t be used to allocate attention because prices do not and cannot exist for the greatest problems facing humanity, which require our full attention. In order to free up human attention, we must urgently embrace the Knowledge Age. 
  The World After Capital, written by Venture Investor Albert Wenger, starts by exploring the unique nature of digital technology and how it differs radically from previous technologies. Wenger then provides the philosophical underpinnings for a transition from the Industrial Age to the Knowledge Age guided by humanism and its values. The World After Capital argues for a dramatic enhancement of economic freedom (through universal basic income), informational freedom (through shifting control of computation to network participants), and psychological freedom (through embracing mindfulness). 
  The World After Capital provides both a thesis of abstract ideas about the past and future, and actionable steps that each and every one of us can take starting today.

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  Elevate the Debate - A...

  Jonathan Schwabish

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  Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute's Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions.

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  HBR Guide to AI Basics for Managers

  Harvard Business Review

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  Get up to speed on AI—and start reaping the benefits now.From product design and financial modeling to performance management and hiring decisions—artificial intelligence and machine learning are becoming everyday tools for managers at businesses of all sizes. But the rewards of every AI system come with risks—and if you don't understand how to make sense of them, you're not going to make the right decisions.Whether you want to get up to speed quickly, could just use a refresher, or are working with an AI expert for the first time, HBR Guide to AI Basics for Managers will give you the information and skills you need.You'll learn how to: understand key terms and concepts; identify which of your projects and processes would benefit from an AI approach; deal with ethical issues before they come up; hire the best AI vendors; run small experiments; and work better with your AI experts and data scientists.Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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  Stop Carrying the Weight of Your...

  Andrea Wildenthal Hanson

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  Make your own rules for weight loss instead of breaking someone else’s! Losing weight doesn’t have to mean sacrificing happiness–especially when you want to do what’s best for your body and your MS. If you’re ready to make your health a top priority and find your individual answer to healing your body then Stop Carrying the Weight of Your MS is an essential piece of the puzzle. Losing weight is a known solution to slowing multiple sclerosis progression and making symptoms more manageable. But diets can be very complex and restrictive, leaving people to feel lacking and like they’re failing at staying healthy. The good news is losing weight doesn’t have to be like that. Diagnosed with multiple sclerosis in 2000, Hanson found the key to lasting lifestyle change is making personally meaningful decisions. Building on books like Terry Wahls’ The Wahls Protocol, and other MS diet books, Hanson moves beyond intense diets and regimens to help her readers create a new way of eating that is sustainable and customizable.

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