Other books that might interest you

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  The Nonprofit Marketing Guide -...

  Katya Andresen, Kivi Leroux Miller

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  Part real-world survival guide and part nitty-gritty how-to  handbook, The Nonprofit Marketing  Guide will show you how to hack through the  bewildering jungle of marketing options and miles-long to-do lists  to clear a marketing path thats right for you and your  organization, no matter how understaffed or underfunded.  Youll see how to shape a marketing program that starts from  where you are now and grows with your organization, using smart and  savvy techniques, both offline and online.   The Nonprofit Marketing Guide boils down the  best of todays nonprofit marketing theories into practical,  cost-effective, can-do strategies and uncovers the street-tested  tactics that you really can pull off on your own. Youll also  find concrete tips on how to sit down and produce nearly two dozen  specific marketing publications for your nonprofit and additional  resources on the companion website.  Combining big-picture management, decision-making, and strategic  elements with reader-friendly tips for implementing a marketing  program day in and day out, this book will provide a simple yet  powerful framework for building a marketing program.

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  Stop Acting like a Seller and...

  Jerry Acuff, Wally Wood

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  People love to buy. They love taking home a great product, and they definitely love getting a great deal. But, unfortunately for anyone in sales, people hate being sold. They hate feeling like they've been convinced to buy something or tricked into a purchase - even if they want the product you're selling. That's why sales is harder than ever, and that's why you have to change the way you operate if you want to sell more and keep your customers coming back. 
   This one-of-a-kind sales guide takes a revolutionary perspective on the art of selling: that knowing how to sell isn't enough. You need to learn to think like a buyer in order to sell more effectively. You have to understand the buying process and what your customers want—not from a salesperson's perspective, but from the customer's.   
  When you sell, you're usually trying to overcome the customer's natural aversion to being sold. Stop Acting Like a Seller and Start Thinking Like a Buyer offers a "buying" model that changes the focus from hard-sell tactics that convince people to buy what you're selling to new relationship-based strategies that help them buy what they need and want. It changes the adversarial buying experience into a positive and rewarding encounter for the customer - and that's invaluable if you want your customers to come back and remain loyal.  
  If you were trained in traditional sales methods and you're struggling to stay ahead of the competition, this is the only sales guide you need. It will help you rebuild your selling methods from the ground up, leading to a higher level of achievement and much happier customers. You'll master a new mindset for dealing with customers, learn a new and more effective sales process, and learn to build valuable business relationships with customers that will last forever. Combine those elements, and you'll start selling more than ever - without having to sell at all.

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  How to Create a Healthy Home...

  Anthony Ekanem

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  If you run a business from home, then it's important to recognize that it's going to mean living a completely different lifestyle from the majority of people you know. Not having a commute in the morning, not spending all day sitting in an office and being able to generally create your own working hours puts you on an entirely different page from most people you'll know. For the most part, this is a good thing. Being able to set your working hours, to dictate the way you work and when you work and getting to spend time doing something you love can all contribute to a much happier and healthier lifestyle on the whole. In fact, it's a starting point for improving overall health.
  
  At the same time though, this type of lifestyle also brings with it its own challenges. And because very few people live the same lifestyle you do, that means you're going to be somewhat 'on your own' when it comes to finding advice on how to manage this work-life balance. 
  
  Here's the long and the short of it: being self-employed and working from home gives you the freedom to begin your own 'lifestyle design'. This is pretty much the way things are moving and is likely the future of working. Technology is making it possible for us to work remotely in more and more industries and more and more roles. The benefits of this kind of work drastically outweigh the cons – for both the employee and employer – and so the traditional office may soon become a rarity rather than the norm. That means the emphasis is on increasingly more of us to look after our own health and work-life balance. This book will help you to do just that.

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  CHOOSE TO BE RICH - 3 STEP GUIDE...

  Robert T. Kiyosaki, Kim Butler,...

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  Robert T. Kiyosaki 
  Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money.In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term, and diversify - is 'bad' (both obsolete and flawed) advice, Robert has earned a reputation for straight talk, irreverence and courage.Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time.Translated into 51 languages and available in 109 countries, the Rich Dad series has sold over 27 million copies worldwide and has dominated best sellers lists across Asia, Australia, South America, Mexico and Europe. In 2005, Robert was inducted into Amazon.com Hall of Fame as one of that bookseller's Top 25 Authors. There are currently 26 books in the Rich Dad series.In 2006 Robert teamed up with Donald Trump to co-author Why We Want You To Be Rich - Two Men - One Message. It debuted at #1 on The New York Times bestsellers list.Robert writes a bi-weekly column - 'Why the Rich Are Getting Richer' - for Yahoo! Finance and a monthly column titled 'Rich Returns' for Entrepreneur magazine.Prior to writing Rich Dad Poor Dad, Robert created the educational board game CASHFLOW 101 to teach individuals the financial and investment strategies that his rich dad spent years teaching him. It was those same strategies that allowed Robert to retire at age 47.

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  Red Thread Thinking - Weaving...

  Debra Kaye

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  Create products and services your consumers can't pass up--without the high cost of development
  
   
  Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace--and your business.
  
   
  A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. Learn the ways of Red Thread Thinking:
  
   
  Red Thread One: "Innovation--It's All in Your Head"--We can fire up our brains to become better at observing and interpreting what we see around us
  
   
  Red Thread Two: "Everything Old is New"--Take a fresh look at the past to gain remarkable advantage
  
   
  Red Thread Three: "People: The Strangest Animals in the Zoo"--Know what makes your market tick, and you'll know what makes them spend
  
   
  Red Thread Four: "What You See Is What You Get"--Learn how to create an entirely new and accessible "language" to make your product stand out and be universally understood
  
   
  Red Thread Five: "The Force of Passion"--Persevere, review, and refine your ideas without compromising your integrity or core beliefs.
  
   
  Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation.
  
   
  Praise for Red Thread Thinking
  
   
  "A must read for entrepreneurs hoping to take their ideas from fuzzy to firm." -- Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking
  
   
  "Red Thread Thinking provides a deliberate system to create a 'revolution in your mind'--the first order of business for any innovator who wants to shift the consumer landscape and offer value and usefulness to customers." -- Jay Walker, Chairman, Walker Digital; founder of Priceline.com
  
   
  "A fascinating read that should hearten anyone who wants to apply proven strategies to the act of collecting and connecting dots that exist for us all--if only we'd stop and notice." -- Danny Meyer, New York Times bestselling author of Setting the Table: The Transforming Power of Hospitality in Business
  
   
  "In Red Thread Thinking, Debra Kaye offers a framework for innovation that embraces--indeed harnesses--the power of serendipity, free association, and our mind's elastic ability to see what's new in the familiar." -- Jean-Marie Dru, Chairman, TBWA\Worldwide
  
   
  "Debra Kaye has created an approach to innovation that combines simple, pragmatic steps on the journey of innovation to benefit any serious entrepreneur or manager who believes innovation is central to business and that it is not the mysterious privilege of a few." -- Thomas Pinnau, Chief Executive Officer, Knowledge Universe Work-Life Solutions

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  What Has Been Learned

  Michael Toms, Justine Willis Toms

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  Physicist and former president of Oberlin College, Bob Fuller, with writer Alia Johnson, personal friends of Justine and Michael, turn the tables on the co-founders of New Dimensions Foundation and Radio by interviewing them.

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