Other books that might interest you

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  Barons - Money Power and the...

  Austin Frerick, Eric Schlosser

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  Barons is the story of seven corporate titans, their rise to power, and the consequences for everyone else. Take Mike McCloskey, chairman of Fair Oaks Farms. In a few short decades, he went from managing a modest dairy herd to running the Disneyland of agriculture. Mike benefited from deregulation of the American food industry, a phenomenon that has consolidated wealth in the hands of select tycoons, and along the way, hollowed out the nation's rural towns and local businesses. 
   
   
   
  Along with Mike McCloskey, listeners will meet a secretive German family that took over the global coffee industry in less than a decade, relying on wealth traced back to the Nazis to gobble up countless independent roasters. And they will learn that in the food business, crime really does pay—especially when you can bribe and then double-cross the president of Brazil. 
   
   
   
  These, and the other stories in this book, are simply examples of the monopolies and ubiquitous corruption that today define American food. The tycoons profiled are hardly unique: many other companies have manipulated our lax laws and failed policies for their own benefit, to the detriment of our neighborhoods, livelihoods, and our democracy itself. A fair, healthy, and prosperous food industry is possible—if we take back power from the barons who have robbed us of it.

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  Essential UCLA School of...

  David R. Henderson, Steven...

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  The UCLA tradition carries on in the work of dozens of economists who earned their PhDs at UCLA during its golden years. Because their work spread beyond UCLA, the tradition lives on in the work of scores of economists who had no formal connection with the School. The most important economists at UCLA during the 1970s were Armen Alchian, Harold Demsetz, Sam Peltzman, Benjamin Klein, Robert Clower, Alex Leijonhufvud, Jack Hirshleifer, William Allen, and George Hilton. 
  A distinguishing feature of most of the UCLA economists’ contributions is that they were non-mathematical. This was especially notable in an era in which mathematics had almost taken over economics. The major UCLA School contributors used mainly words and occasionally graphs. Another distinguishing feature is their use of basic economic analysis to understand behaviour that had previously not been understood or had even been misunderstood. 
  The best-known member of the School, Armen Alchian, taught at UCLA from 1946 until his retirement in 1984. His insights and writings underlie a distinctive theme of the School’s approach to economics: in most productive activity, the profit motive, combined with private property rights, successfully aligns the interests of producers and consumers, often in subtle ways. Alchian had no use for formal models that did not teach us to look somewhere new in the known world. Nor had he any patience for findings that relied on fancy statistical procedures. Alchian saw basic economics as a powerful tool for explaining much of human behaviour in both market and non-market settings.

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  Persuasion: 7 Easy Steps to...

  Lawrence Finnegan

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  Persuasion and influence have never been easier to learn. Are you tired of being led around? Do you want to be more assertive or influential? Taking the facets of an effective leader and breaking down what it means to change minds and take control of conversations, this is the guide that can change your life.  
  If you have ever wished your words could carry more weight, look no further. Here, we deconstruct charisma as we take you on a fascinating journey through the processes of psychology and social dynamics, illuminating misunderstood elements of human interaction like never before. Tear the veil aside and look at how masters of manipulation do it. Knowing how these actions are done will give you the tools you need to hold firm and even do some swaying of your own if you are tired of being led around, jerked around, or manipulated.  
  YOU’LL LEARN: 
  ●     Confidence: break down and master Faking It and Making It 
  ●     Delivery: how to polish your message until it shines 
  ●     Compromise: the more hybrid an idea, the stronger it is 
  ●     Facts: credibility and self-assurance come from research and logic 
  ●     Accord: how to get the big win through small victories 
  ●     Patience: how to slowly and cautiously gain ground 
  ●     Charisma: precisely what it takes to develop congeniality and magnetism 
  ●     And so much more! 
    
  Whether you are addressing a massive crowd or a single individual, these 7 EASY STEPS will take you from passive observer to active mover-and-shaker faster than you can imagine. Aimed at taking your words from "ho-hum" to "oh, wow," the content contained herein is cutting edge. 
    
  Let’s get started!

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  Sense & Respond - How Successful...

  Jeff Gothelf, Josh Seiden

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  We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. 
   
   
   
  This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. 
   
   
   
  Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.

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  Freight Broker Business Startup...

  Clement Harrison

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  Become Part of a Champion Industry that Overpowers Even the Toughest Economic Crises.  
  In Freight Broker Business Startup, you will discover: Bulletproof freight brokerage business strategies, modeled after the latest market and industry analysisDetailed instructions for finding a profitable niche and conducting micro marketing for generating maximum profitA comprehensive guide through start-up costs and expenses, to help you invest your money smartly, and avoid unnecessary expensesHow a bad business plan (or lack of it) can make your business fail before it even starts -- and a simple, effective template for writing oneHelpful and proven tips and advice for finding customers -- shippers and carriers, and establishing a pool of long-term, steady clientsA list of every form and license you’ll need to obtain to start this business, including a guide through the best current Transportation Management System softwaresMarketing strategies and networking tools, to help you understand exactly what your customers want, and how to provide it 
  And much more. 
  What makes the freight broker industry so desirable is its simplicity.  
  No matter your background, education, or experience, you can succeed in this market and create a profitable business from scratch.  
  Brighten your future -- become a successful freight broker.

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  Bootstrapped Marketing -...

  Chloe Henderson

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  Do you have a great business idea but almost no marketing budget? Competing against big companies with deep pockets can feel impossible—but it doesn’t have to be.  
  *Bootstrapped Marketing* shows you how to turn financial constraints into your greatest advantage. Instead of wasting money on flashy campaigns, you’ll learn to leverage creativity, resourcefulness, and proven low-cost strategies to grow your business from the ground up. 
  Inside, you’ll discover how to find your ideal customers, attract them authentically, and build a loyal community without spending a fortune. Learn the guerrilla marketing mindset that helps small businesses outmaneuver big players, plus practical tactics you can apply immediately.  
  What you’ll learn: 
  - Identify and connect with your target audience on a shoestring budget   
  - Build powerful networks and relationships without expensive events   
  - Create compelling content with free or affordable tools   
  - Repurpose content to maximize reach across multiple platforms   
  - Gain visibility with guerrilla PR hacks and micro-budget ads that work   
  - Optimize your website for conversions and customer trust   
  - Automate repetitive tasks using free and freemium tools   
  - Increase revenue through simple upsell and cross-sell strategies   
  - Track ROI effectively with accessible, low-cost analytics   
  Kael Lawson, a seasoned entrepreneur, combines real-world experience with actionable tactics that any business owner can use—no fluff, no hype, just strategies that work.  
  If you’re ready to stop letting a lack of funds hold you back, this book is your roadmap. With *Bootstrapped Marketing*, you’ll discover that resourcefulness is the new competitive edge. 

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