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Summary

Companies spend billions of dollars each year measuring and  managing metrics like customer satisfaction and Net Promoter Score  (NPS) to improve customer loyalty.  Unfortunately, these  metrics don't link to what matters most: share of wallet (i.e., the  share of spending in a category that customers give to a brand).   The Wallet Allocation Rule presents a revolutionary  approach for winning the battle for share of customers' hearts,  minds, and wallets.  Backed by rock-solid science   published in the Harvard Business Review and MIT Sloan  Management Review The Wallet Allocation Rule  provides managers with a definitive way to drive beyond  traditional customer satisfaction and NPS to achieve goals for  profitability, market share, and growth.

Duration: about 6 hours (05:48:55)
Publishing date: 2022-07-07; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business & Economics