¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
The Employee Advocacy Playbook - Unlocking Social Reach Optimization - cover

The Employee Advocacy Playbook - Unlocking Social Reach Optimization

Koen Jordaans

Editorial: Spines

  • 0
  • 0
  • 0

Sinopsis

In a digital world of fleeting trends and shifting algorithms, traditional marketing no longer suffices. To stay ahead, businesses need authenticity, trust, and scale.Social Reach Optimization (SRO) transforms employee advocacy from a nice-to-have into a mission-critical strategy. It enables companies to activate their greatest assets, employees, franchisees, or partners, by encouraging them to share real stories that spark stronger brands, larger networks, more loyal customers, and better employer reputations.According to recent research, with rising ad costs and declining reach, employee advocacy is emerging as the most credible and cost-efficient way to achieve results on LinkedIn™. Forward-thinking companies are embracing it, and the market is expected to grow into a multi-billion-euro industry in the coming years.In this book, Koen Jordaans combines behavioral science, real-world insights, and practical frameworks to help you tap into the next evolution of social media strategy.
Disponible desde: 30/05/2025.
Longitud de impresión: 152 páginas.

Otros libros que te pueden interesar

  • Speaking by the Numbers - Enneagram Wisdom for Teachers Pastors and Communicators - cover

    Speaking by the Numbers -...

    Sean Palmer

    • 0
    • 0
    • 0
    It's not just what you say, but how you say it.
    Good communicators know this, but it's often easier said than done. Teachers, leaders, and speakers are often left bewildered, wondering why the content that was so carefully planned and delivered seems to fall flat with the audience. The art of communication requires more than the transfer of information; it both connects with and engages the hearer. To communicate well, speakers must understand both their audience and themselves.
    Speaking by the Numbers offers a strategy that combines communication principles with Enneagram wisdom to help leaders, pastors, and teachers understand how to convey content in ways that both inspire and connect with their audiences. Using the Enneagram wisdom of triads and stances, communicators can learn insight into the ways that various Enneagram numbers receive and process information. Sean Palmer draws from his extensive experience as a public speaker to develop communication strategies that lead to connection, transformation, and mobilization of audiences. Providing real examples of speeches and messages he has given, Palmer shows how he uses the Enneagram to craft a message that connects with his audience.
    A healthy marriage of Enneagram wisdom and communication skill can help us speak with clarity into the heart of where people live, love, and experience life.
    Ver libro
  • The Shocking Truth about Environmental Conservation - cover

    The Shocking Truth about...

    Zoey Fraisers

    • 0
    • 0
    • 0
    Environmental conservation has long been portrayed as a noble and essential pursuit—one aimed at safeguarding the planet's ecosystems and securing a sustainable future. From tree planting campaigns to the protection of endangered species, the image of environmentalism has often been one of hope and progress. Yet beneath this well-crafted narrative lies a complex, often uncomfortable truth that few are willing to confront. Despite decades of environmental initiatives, the state of our planet continues to deteriorate at an alarming rate, and many of the efforts we believe are making a difference may, in fact, be little more than a facade. 
      
    The shocking reality is that many conservation efforts, though well-intentioned, have been ineffective or even counterproductive. Corporate interests, government policies, and misleading claims about “green” products have created an illusion of progress while exacerbating the very problems they are supposed to address. Major corporations, under the guise of corporate social responsibility, engage in environmental degradation on an unprecedented scale, often using conservation as a marketing tool to distract from their harmful practices. In parallel, governments, despite claiming to prioritize environmental issues, often fall short in enacting meaningful change due to political and economic pressures. 
      
    Furthermore, the term "conservation" itself is often misused, with projects that promise to restore ecosystems sometimes masking the exploitation of natural resources. While wildlife preservation and habitat restoration are vital components of environmental protection, they are frequently treated as standalone solutions that fail to address the root causes of environmental destruction, such as overconsumption and industrial pollution.
    Ver libro
  • More Than IQ - cover

    More Than IQ

    Don Lawler

    • 0
    • 0
    • 0
    More Than IQ: Learn about EQ Edge and How Emotional Intelligence Can Have a Big Impact on Your Professional SuccessIntelligence quotient, or IQ, has long been considered a measure of a person's cognitive abilities and potential for success. However, in recent years, there has been a growing recognition that another form of intelligence, emotional intelligence, or EQ, is just as important, if not more so, in predicting success in life. In the workplace, individuals with high EQ tend to be more successful in their careers because they are able to effectively navigate social situations, form strong relationships with colleagues, and handle challenging emotions in a healthy and productive manner.In this audiobook, you will learn about emotional intelligence and all its impact to your professional success. We will explore the different facets of emotional intelligence and how they can help you excel in your career. You will learn how to build strong relationships, resolve conflicts, and make difficult decisions with confidence and grace.This audiobook will discuss the following topics:- Emotional Intelligence Basics- Elements of Emotional Intelligence- Emotional Intelligence and Traditional Intelligence- Emotional Intelligence Strong and Weak Competencies- Cognitive Intelligence and Emotional Intelligence in Organizational Behavior- Emotional Intelligence as a Factor of Professional Success- Emotional Intelligence, Burnout, and Job Insecurity- How Can Managers Use Emotional Intelligence- Emotional Intelligence in Groups- And many more!You can have the tools and strategies you need to harness the power of your emotions and achieve the professional success you deserve by downloading this audiobook. So scroll up and click “add to cart” now!
    Ver libro
  • The Social Animal - Understanding Human Behavior Through Sociology - cover

    The Social Animal -...

    Fred Grandsen

    • 0
    • 0
    • 0
    Human beings are inherently social creatures, shaped by the need to interact, communicate, and form relationships with others. The social nature of humans is deeply rooted in evolutionary history, where cooperation and group cohesion were essential for survival. Over time, human societies have become increasingly complex, but the fundamental need for social connection remains central to human identity and behavior. This chapter explores the biological, psychological, and sociological foundations of human sociality and how they shape individual and collective behavior. 
    From an evolutionary perspective, human beings have always relied on social bonds for protection, resource sharing, and collective problem-solving. Early human groups depended on coordinated hunting, gathering, and defense mechanisms to survive in harsh environments. Natural selection favored individuals who could effectively communicate, cooperate, and form alliances, leading to the development of social behaviors such as empathy, altruism, and social hierarchies. The human brain evolved to process social information, with structures such as the prefrontal cortex playing a critical role in understanding and responding to social cues. 
    Psychologically, the need for social connection is reflected in the human desire for belonging, acceptance, and emotional support. Attachment theory, developed by John Bowlby, suggests that early attachment to caregivers forms the foundation for future social relationships.
    Ver libro
  • Awkwardness - A Theory - cover

    Awkwardness - A Theory

    Alexandra Plakias

    • 0
    • 0
    • 0
    Awkwardness offers an account of the psychology and philosophical significance of a ubiquitous social phenomenon. Our aversion to awkwardness mirrors our desire for inclusion. This explains its power to influence and silence us: as social creatures, we don't want to mark ourselves as outsiders. As a result, our fear of awkwardness inhibits critique and conversation, acting as an impediment to moral and social progress. Even the act of describing people as "awkward" exacerbates existing inequities, by consigning them to a social status that gives them less access to the social goods (knowledge, confidence, social esteem) needed to navigate potentially awkward situations. 
     
     
     
    Awkwardness discusses how we ostracize and punish those who fail to fit into existing social categories; how we all depend on—and are limited by—social scripts and norms for guidance; and how these norms frequently let us down when we need them. But awkwardness has a positive side: it can highlight opportunities for moral and social improvement, by revealing areas where our social norms and scripts fail to meet our needs or have yet to catch up with changing social and moral realities. Awkwardness ultimately underscores the conflict between our moral motivations and our desire for social approval and conformity.
    Ver libro
  • Fragmentation and Conflict - A Divided China (3 in 1) - cover

    Fragmentation and Conflict - A...

    Rolf Hedger

    • 0
    • 0
    • 0
    The grand narrative of Chinese history is often presented as a seamless succession of unified dynasties. Yet between these periods of unity, China experienced crucial eras of division that profoundly shaped its cultural and political development. "Fragmentation and Conflict: A Divided China" examines three fascinating periods when competing states vied for dominance across the Chinese landscape. 
    Following the collapse of the Han Dynasty, the Three Kingdoms period (220-280 CE) saw China fractured into the competing states of Wei, Shu, and Wu. This era of military genius, political intrigue, and strategic maneuvering became immortalized in the classic novel "Romance of the Three Kingdoms," transforming historical figures like Cao Cao, Liu Bei, and Sun Quan into cultural icons. Beyond the battlefield drama, these rival states developed distinct regional cultures and governance approaches while competing for legitimacy as the true inheritors of the Han legacy. 
    The Jin Dynasty (265-420 CE) briefly reunified China before succumbing to internal rebellions and nomadic invasions, leading to further fragmentation. This tumultuous period witnessed massive population movements as northern Chinese fled southward, dramatically reshaping the cultural geography of China while Buddhist influence expanded significantly throughout society. 
    Centuries later, as the Song Dynasty controlled much of traditional China, the Western Xia (1038-1227 CE) emerged as a powerful independent state in the northwest. Founded by the Tangut people, this sophisticated kingdom developed its own unique script, produced remarkable Buddhist art, and maintained a complex relationship with its Chinese and nomadic neighbors before ultimately falling to the Mongol conquest.
    Ver libro