The Salesperson's Guide to Growing a Business - Lessons from the Benefits and Insurance Industry to Drive Your Growth

Kevin Trokey, Wendy Keneipp

Summary

It’s a rare book that causes the reader to think, “Holy crap, they wrote this book just for me!”This is one of those books.In The Salesperson’s Guide to Growing a Business, Kevin Trokey and Wendy Keneipp show how you, regardless of your industry, can build and grow a rewarding business.Whether you are a business professional looking to grow professionally, a salesperson looking to grow a book of business, or an owner looking to grow an entire organization, you will find what you need in this book. The Salesperson’s Guide addresses the foundational building blocks of a successful business and provides the insights and resources to put them all together.The authors have created an instruction manual of growth that you’ll feel was customized for you and that you’ll find yourself reaching for time and again.

Available since: 08/08/2023.

Print length: 304 pages.

Business & Economics

Other books that might interest you

The Sociology of Consumption -...

Fred Grandsen

Consumption is more than just the act of buying goods and services; it is deeply embedded in social life, shaping identities, relationships, and cultural norms. Every purchase, whether intentional or subconscious, communicates something about an individual’s values, social status, and aspirations. From luxury fashion to everyday grocery choices, consumption reflects broader social trends and plays a crucial role in defining personal and collective identities.
One of the key aspects of consumption is its role in self-expression. People often use products to craft and communicate their identities, signaling their tastes, lifestyles, and even political beliefs. Clothing, for example, can represent a person’s social class, cultural background, or profession, while the brands they choose may indicate affiliations with certain social groups. The rise of sustainable fashion, vegan products, and ethical brands demonstrates how consumers align their purchases with their moral values, reinforcing the idea that buying is not just about necessity but about meaning.
In addition to personal identity, consumption is tied to social status and economic class. French sociologist Pierre Bourdieu argued that consumption patterns are shaped by “cultural capital,” or the knowledge, tastes, and habits associated with different social classes. Wealthy individuals may engage in conspicuous consumption, a term coined by Thorstein Veblen, where luxury goods serve as symbols of status and exclusivity. However, in modern consumer societies, status can also be displayed through experiences, such as luxury travel or exclusive events, rather than material possessions alone.

Show book

Leadership Moment The: Book...

Logan Crest

This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas.

Experience the defining moments of leadership with The Leadership Moment, a powerful exploration of what it takes to lead effectively in times of crisis, transformation, and challenge. Through nine extraordinary real-life stories, this audiobook uncovers the essential principles of leadership, from trust and integrity to resilience and vision.

Discover how Eugene Kranz guided NASA’s Apollo 13 team through a life-threatening crisis, how Roy Vagelos balanced corporate success with humanitarian impact, and how Arlene Blum inspired an all-female team to conquer one of the world’s most dangerous peaks. Each narrative reveals timeless lessons for leaders at all levels, offering actionable insights to help you rise to the occasion in your own pivotal moments.

Perfect for professionals, aspiring leaders, and anyone seeking inspiration, The Leadership Moment combines practical advice with compelling storytelling. Step into the shoes of remarkable leaders, learn from their challenges, and unlock your potential to lead with purpose, courage, and conviction.

Show book

How To Stop Being A Shopaholic -...

Laura Saylor

Do you find yourself shopping to cope with stress, boredom, or low self-esteem—only to feel regret and financial strain afterward? How To Stop Being  A Shopaholic is a compassionate, practical guide to recognizing, understanding, and ultimately overcoming shopping addiction. Blending personal stories, psychological insights, and actionable strategies, and the cultural forces that fuel it. 
You’ll learn how to:Identify the signs of a shopping addiction;Break the cycle of emotional spending;Rebuild a healthier relationship with money and possessions;Create lasting habits that support mindful consumption;Find joy and confidence beyond the checkout line; 
Whether you're struggling yourself or supporting a loved one, How To Stop Being A Shopaholic offers hope and a step-by-step path toward freedom, balance, and financial peace.

Show book

Long-Distance Real Estate...

Brandon Phillips

Tired of Being Location-Dependent in Your Real Estate Journey?Struggling to break into the real estate market because of high local prices or limited inventory? 
You're not alone. But what if you could achieve financial freedom by investing in lucrative properties – even if they're in a different state? 
Introducing Long-Distance Real Estate Investing, your comprehensive audiobook guide to mastering out-of-state property investment. This jam-packed resource empowers you, the beginner investor, to overcome limitations and unlock a world of opportunity.Here's what you'll discover:Proven strategies like fix-and-flip and the BRRRR (Buy Rehab Rent Refinance Repeat) method to maximize profitsCreative capital-raising techniques to get started even with minimal savingsExpert tips for remote property management, ensuring your investments run smoothly from afarIn-depth rental property analysis to identify high-performing properties in any marketInsider secrets to overcome the challenges of buying long-distance and avoid costly mistakesMarket analysis techniques to identify up-and-coming locations with high rental potential and strong appreciation value 
Long-Distance Real Estate Investing removes the geographical barriers holding you back. Whether you're a complete beginner or a seasoned professional seeking to diversify your portfolio, this audiobook equips you with the knowledge and strategies to become a successful long-distance real estate investor.Stop feeling confined by local limitations. Take control of your financial future. Download Long-Distance Real Estate Investing today and unlock the freedom to invest anywhere!

Show book

Help Your Child Build Wealth - A...

Michael Sincere

In Help Your Child Build Wealth: A Parent's Guide to Teaching Children To Be Successful Investors, bestselling author and investing educator Michael Sincere delivers an exciting new take on the stock market. Perfect for rookie investors with children, this book explains exactly how you can get started as a long-term investor using index funds, ETFs, and individual stocks. You'll also discover how you can teach your kids about investing in a way that gets them excited about building wealth for their futures. 
 
 
 
In the book, the author walks you through what the stock market is, how to open a brokerage account, how much cash you'll need to get started, and how you can protect yourself and manage risk through diversification. You'll also find out: 
 
 
 
● About new and interesting ideas such as a 529 or custodial plan and their proper place in a well-managed portfolio 
 
 
 
● What the difference is between "active" and "passive" investing and which path is right for you 
 
 
 
● How you can find stocks that perform well over the long-term and how you can use compound interest and dollar-cost averaging to multiply your profits 
 
 
 
● Learn about the best investing apps and how to use them with your children

Show book

The Book Every Marketer Should...

Authors 50

What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts?
How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it's about delivering a message like, 'We hear you; let's build a sustainable future, together.'
And how do you decide which aspect to market? Is it …
The product;
The price;
The place;
The promotion;
The people;
The positioning;
The process;
The parable;
The performance;
The promise?
OR, is it bits and pieces of all, or some, of the above?
This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success.
In The Book Every Marketer Should Read our authors examine aspects of the original '4Ps of Marketing' and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century.
Start reading and make notes on what you can implement today to become a marketing maestro.

Show book