Outros livros que poderiam interessá-lo

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  Here Be Dragons - How to win...

  Richard Mulholland

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  STOP TELLING STORIES. START SELLING THEM! 
  The business world is rightly obsessed with the incredible power of a good story. Unfortunately too many of us take that to mean that it is our own story that’s important. It’s not. 
  The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part. 
  As a salesperson you have two jobs. Job No. 2 of the storyseller is to help clients and customers slay their dragon. Job No. 1 of the storyseller is to help them see their dragon. 
  You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat. Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve). 
  Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales and new business through storytelling. 
  In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.

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  Global Capitalism - How the...

  Arlo Holders

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  Global capitalism refers to the interconnected economic system that spans across national borders, where capital, goods, services, and labor move freely to create a global market. The emergence of global capitalism is deeply intertwined with historical shifts in political, technological, and economic structures, particularly the acceleration of trade and investment in the late 20th and early 21st centuries. At its core, global capitalism is driven by the logic of profit maximization, competition, and the pursuit of economic efficiency on a global scale. 
  The roots of global capitalism can be traced to the rise of industrial capitalism in the 18th and 19th centuries, which laid the foundation for an interconnected global economy. With the expansion of imperialism, the development of transportation technologies like steamships and railways, and the establishment of international financial institutions, economic activity increasingly transcended national boundaries. The post-World War II period saw an unprecedented acceleration of this trend, with institutions like the International Monetary Fund (IMF) and the World Bank being established to facilitate international economic cooperation and development. The creation of the World Trade Organization (WTO) in 1995 further integrated global markets by promoting free trade and reducing trade barriers.

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  Rightsize Today to Create Your...

  Marni Jameson

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  Moving is no fun. Neither is getting rid of stuff. And both jobs get harder as we get older. So, when those over a certain age—say, in the last third of life—are looking to downsize and move all at the same time, many will conclude, "I'll just stay put, thank you very much." It's not just the acquired possessions holding them back, but also the intangibles. Their memories, their family history, their identities are all in jeopardy, they think. And yet, that reluctance to move on is commonly all that stands between them and a better life. 
   
   
   
  Rightsize Today to Create Your Best Life Tomorrow will help this group of root-bound home dwellers cross the bridge between stuck in the past and a lighter, better future. It will encourage them to embrace the fact that now, when they're no longer tethered to a school system or to a job they need to be near, is their chance to live where they want to live. 
   
   
   
  Included are enlightening profiles of those who proactively changed their housing in the last third of their life. Whether they moved to a smaller place, remodeled their existing home, or even moved to a larger home; whether they moved to a new city, to a senior community, or to a new home in the same neighborhood, they all reimagined their lives, re-evaluated their belongings, and made a move toward a better and possibly their best life yet.

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  Adaptive Listening - How to...

  Maegan Stephens, Nicole...

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  There isn't one way to listen. It's time to adapt your listening! 
   
   
   
  #1 New Release in Running Meetings & Presentations and Human Resources & Personnel Management 
   
   
   
  Not just another book on communication. Adaptive Listening helps you up-level the under-trained side of communication amidst the realities of a hectic workday. Researched and tested exclusively in the work setting, Adaptive Listening moves you beyond active listening, embracing easy-to-remember techniques that strengthen relationships, and get work done more effectively.  
   
   
   
  Leaders at all levels can improve listening skills. Aspiring, emerging, and established leaders can build more awareness about their own listening style and the impact it has on their workday. Only then can they adapt the way they listen to meet the goals and needs of direct reports, peers, managers, customers, and stakeholders, all while contributing to a positive workplace culture. 
   
   
   
  If you enjoyed You're Not Listening, Just Listen, Listen Like You Mean It, Power Listening, Nonviolent Communication, or Crucial Conversations, you'll love Adaptive Listening.

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  The Shocking Truth about Big Pharma

  Zoey Fraisers

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  The story of Big Pharma begins with the evolution of medicine from small-scale, localized practices to a global, multibillion-dollar industry. The roots of modern pharmaceuticals can be traced back to ancient apothecaries, where remedies were crafted from natural ingredients like herbs and minerals. These early pharmacists laid the groundwork for scientific exploration, yet their operations were often informal, relying on traditional knowledge rather than rigorous testing. 
  The 19th century marked a pivotal turning point with the rise of industrialization and the advent of chemical synthesis. Pioneers in chemistry discovered how to isolate active compounds, such as aspirin from willow bark, transforming medicine from an art into a science. This period saw the birth of pharmaceutical companies that began producing standardized drugs on a large scale, laying the foundation for today’s industry. 
  As the field advanced, so did the pursuit of patents. Patents were initially intended to protect innovation and encourage research, but they also introduced the potential for monopolization. By securing exclusive rights to produce and sell certain medications, pharmaceutical companies gained unprecedented power over pricing and distribution. While patents incentivized progress, they also set the stage for conflicts between public health needs and corporate profits.

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  You Should Smile More - How to...

  Angelique Bellmer Krembs, Dawn...

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  From small indignities to unconscious slights, women experience situations at work every day that may seem small or unimportant but that effectively differentiate and exclude them. These are micro-offenses; the small, awkward, or uncomfortable moments that slow-build until the unwelcome environment takes hold and women disengage. 
   
   
   
  Situations the authors address range from things like use of the term "girl" versus "woman," watching male colleagues leave work for a social event where women colleagues were left off the invite list, or hearing that a qualified woman shouldn't be offered an assignment because she has small children at home. You Should Smile More shows witnesses, allies, supervisors, and women at every level in their careers how to dismantle everyday gender bias, based upon the latest research, personal accounts, and interviews with professionals, both women and men. 
   
   
   
  Widely known as a meme, the title itself is now a call-to-action against the very advice women so frequently hear from male colleagues or bosses. The authors spotlight these all-too-familiar moments, offering realistic strategies every witness can use to confront and productively address them. The information in this book finally advances women in the corporate workplace as equals and advances organizations on the path to creating cultures of true inclusion.

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