Other books that might interest you

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  Take a Chance! - 101...

  Larry Gaynor

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  Starting a business is brutal. 70% of businesses fail after five years and only 25% of businesses make it to 15 years or more. What if you had a crystal ball to guide you through your business cycle so you didn’t make the same mistakes as everyone else?Larry Gaynor is a serial beauty entrepreneur still running TNG Worldwide since 1985. He has dealt with the biggest companies including L’Oréal, Unilever, Amazon and Walmart. As a retailer, he had to take a chance and decide to shut down his $5 million store and become a wholesale distributor. As a distributor, he was cut off more than ten times and threatened to sell his company or else. As a manufacturer, he had to take a chance and risk everything during the pandemic.Take A Chance! Is Gaynor’s fascinating journey as an entrepreneur spanning more than 50 years. Key take-aways include Gallup-training that changed TNG’s culture; the pivot to manufacturing from being a lowly distributor; the importance of being an Amazon Top 200 Reseller; and the rise and fall of the pro beauty business. Along the way, Gaynor shares his top 101 entrepreneurial lessons for making it big.

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  Mind Your F**king Business - The...

  Dominic Monkhouse, Barnaby...

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  If you want to scale your business quickly and have fun doing it, don't copy the tired approaches of big companies.Mind Your F**king Business shows that thinking small to grow big works, and it can help you scale your company without the drama. Learn how to make the most of the resources you already have – your people – and invest your time and money where it matters.Find out how to:- Turn your existing leaders into A-players and become ten time more productive- Ditch pointless meetings and sales commissions – and thrive without them- Attract the top talent in your industry by making them an offer they can't refuse- Double your turnover every twelve months without throwing money at marketing

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  It's Mine - How Crypto Is...

  Steven Boykey Sidley

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  ‘Crypto’, a loose term that means many things to different people, only entered the public consciousness within the last five years or so, now evident by the volume of public discussion, commentary and analysis spread across every conceivable media outlet. Cryptography has been around for millennia, but Bitcoin only arose in 2009, and it was the spark that has taken crypto from a small group of enthusiasts into a many-tentacled creature, now attaching itself to an astonishing number of projects across all manner of applications, challenging both public and private power centres and long-established norms as it spreads. Starting with the emergence of cryptocurrencies, a whole new host of life-forms have emerged – NFTs, the metaverse, Defi, Web3 and DAOs – all of them changing the very notion of ownership. 
  It’s Mine digs into the history and concept of ‘ownership’, which ecosystems nurture it, and where we are now. Filled with anecdotes, observations and interviews, the book takes an entertaining and accessible look at how Bitcoin made its mark, how its technology is being re-purposed to enable a revolution, and (in non-technical terms) how it all works. It explores how these new crypto ‘life-forms’ will interact with the rest of the virtual and physical world, while making some very rich and some very poor. 
   
  'Future historians may well look back on "It's Mine" and wonder at such a heuristic prescience gilded with clarity, style, and grace' Josh Rosenthal, US historian, podcaster, public intellectual, educator, serial entrepreneur 
   
  'Sidley explains clearly and persuasively how our rights and identities are being changed and challenged by technologies of our own making' Bronwyn Williams, futurist, economist partner at Flux Trends and Metanomic and author of The Future Starts Now

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  Cheap Flights - Unlock the...

  Will Hunter

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  Navigating the world of airline pricing can be a daunting task for travelers seeking affordable flights. Prices fluctuate based on various factors, including demand, seasonality, and booking timing. Understanding these dynamics is essential for identifying the best deals and making informed travel decisions. In this chapter, we will explore the complexities of airline pricing, including how fare classes impact costs, the significance of booking in advance, and the advantages of being flexible with travel dates. By grasping these concepts, you’ll be better equipped to secure the most economical flights for your adventures. 
    
  Airlines utilize a complex pricing structure influenced by multiple factors to determine ticket prices. One of the primary components is the concept of supply and demand. When demand for a particular route is high, airlines are likely to raise ticket prices to maximize revenue. Conversely, during periods of low demand, airlines may lower prices to attract more customers. 
  Another critical factor in ticket pricing is fare classes. Airlines typically categorize tickets into different fare classes, each with its own price point and conditions. These classes can range from economy to first class, with prices adjusted based on the amenities and flexibility offered. For instance, a ticket in a higher fare class may allow for free cancellations or changes, while a lower fare may come with stricter restrictions.

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  The Green Shoes Method -...

  Emanuel Green

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  The Green Shoes Method: Strategic Marketing Through Genuine Human Connection  
  Keeping your business and brand top of mind in a crowded market.  
  In a world saturated with digital noise, standing out isn't about being the loudest—it's about being the most memorable. "The Green Shoes Method" presents a marketing strategy focused on cultivating genuine human connection to build an enduring, top-of-mind brand.  
  Tired of fleeting trends and impersonal automation? Let Emanuel Green, The Man in the Green Shoes, guide you. He details a pragmatic, step-by-step framework to transition from transactional marketing to relationship-driven growth. This isn't theoretical advice; it’s a battle-tested strategy that has worked for Emanuel, focused on making authentic, strategic impressions that help you remain relevant.  
  You will learn how to:  
  Identify and Define Your "Green Shoes": Develop a unique, memorable brand element and the foundational strategy that ensures you stand out from the crowd.  
  Master Implementation and Integration: Put the method into action with practical steps for personalizing communications and embedding genuine human connection across all your marketing channels.  
  Track, Optimize, and Scale Your Success: Establish key metrics to measure the true return  and systematically scale your high-touch strategies for sustainable business growth.  
  Perfect for entrepreneurs, small business owners, and marketing professionals tired of the churn and burn of conventional tactics. Listen to "The Green Shoes Method" and start building a brand that's not just noticed but deeply cherished.

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  Customer Care Chronicles:...

  David Thompson

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  It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.  
  The book explores the psychology of consumer behaviour through real-world examples and professional analysis, providing insightful information about the causes and triggers of challenging interactions. Every kind of customer—from irate consumers to cunning people—is thoroughly explored, giving readers a better grasp of their particular requirements and worries.  
  The book shows how service workers can transform potentially harmful situations into chances for constructive interaction and resolution by combining professionalism, assertiveness, and empathy. Whether interacting with irritable clients or ignorant people, readers will discover how to adjust their strategy to handle every circumstance while maintaining corporate standards and policies successfully.  
  Readers will receive practical strategies, case studies, and insightful guidance that will help them handle difficult situations with grace and confidence throughout the book. From decision-making frameworks to de-escalation tactics, each chapter provides insightful information and valuable tools that may be used right away in real-world situations.  
  "Customer Care Chronicles: Navigating Difficult Interactions with Ease: Mastering the Art of Customer Service" is an invaluable resource for anyone working in customer-facing professions because of its approachable writing style and abundance of helpful information. Regardless of your level of experience, this book will help you improve your abilities, forge closer bonds with clients, and raise customer satisfaction and loyalty. 

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