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Summary

Its easy to assume that  a company who makes a product that most people like  say,  for example, beer probably doesnt have to do very  much in the way of marketing, branding, and product development.  But anyone who makes such an assumption has clearly never  encountered Ken Grossman, founder of the Sierra Nevada Brewing  Company, and his unique approach to making, distributing, and  spreading the word about one of Americas best-loved brands  of beer. After all, though his product is one that many people  love, hes certainly got his share of competition. For an  organization to go from being a one-man home-brewing operation to a  company that produces almost 700,000 barrels of beer per  year  and has been  proclaimed by critics to be Among the best brewed anywhere  in the world  well, he is surely doing something  right.   The book will explore the  Sierra Nevada way, as exemplified through Ken  Grossman, which includes an emphasis on sustainability,  nonconformity, following ones passion, and doing things the  right way, all of which is packaged in a great and true American  success story.

Duration: about 9 hours (08:54:03)
Publishing date: 2020-09-23; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics