Publisher: Waffle Publishing
This is a beginner's guide to SEO. Inside you will find hands on tips on how to optimize your website and be successful in the search engine result pages. Easy to read, easy to understand, easy to get going.
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting." Michelle Glogovac, AKA The Podcast Matchmaker™, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to create unique speaking topics without being generic; define your ideal audience; design branded media kits; establish your expertise and knowledge; share yourself freely without resorting to sales tactics; tell compelling stories; repurpose your interviews into evergreen marketing content; and turn every interview into a valuable business opportunity. There are more than two-million podcasts, out of which 500,000 host expert guests—a huge opportunity for leveraging a free and robust marketing tool—if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential. This audiobook includes a bonus chapter written by the author exclusively for this edition.Show book
The Art of the Deal: Using Psychology to Master the Science of Negotiation is your ultimate guide to becoming a master negotiator. This audiobook takes you on a transformative journey through the strategic art and psychological intricacies of negotiation, empowering you to close deals, resolve conflicts, and achieve your goals with confidence. Inside, you’ll discover how understanding human behavior and leveraging proven psychological principles can give you an edge in any negotiation. Whether you're navigating a business contract, buying a car, or mediating disputes, this audiobook equips you with tools to read people, build trust, and communicate persuasively. Learn the secrets of identifying hidden motivations, overcoming objections, and finding creative solutions that leave both parties satisfied. With practical tips and real-world examples, The Art of the Deal explores essential topics such as body language, emotional intelligence, and the role of timing and preparation. You’ll gain insights into mastering high-pressure situations and avoiding common mistakes that can derail even the best-laid plans. Written by negotiation expert J. Maz, this audiobook is designed for professionals, entrepreneurs, and anyone seeking to elevate their negotiation skills. Unlock the art and science of deal-making and take control of your success. Your next big win starts here!Show book
A remarkable business success story, follow the rapid rise from small startup to one of Canada’s top companies through CEO turnover, near-bankruptcy, and subsequent billionaire status “An informative and revealing look at one of the greatest Canadian startup success stories.” — Darcy Keith, Globe and Mail investment editor The story of Shopify, now the second-largest e-commerce platform in North America, is all about starting and growing businesses. In this inspirational corporate history, you can follow the company’s rocket-like growth over its first two decades and meet its major players, such as Tobias Lütke, who co-founded the company in 2004, transitioned from programmer to CEO in 2008, and thereafter steered Shopify to its incredible growth trajectory, relying more on “first principles” thinking than the business nostrums of MBA classes. Learn more about the executive team that contributed to Shopify’s performance during the years leading up to its initial public offering, which turned them into multimillionaires and paved the way for Shopify to enable millions of entrepreneurs to start businesses and enrich the global economy. In The Shopify Story, economist and business journalist Larry MacDonald investigates the factors behind Shopify’s growth and shares lessons for entrepreneurs, business managers, employees, programmers, policymakers, and investors.Show book
Do you feel like your voice isn't being heard? Struggling to get buy-in at work, connect with potential clients, or build strong personal relationships?You're not alone. In today's fast-paced world, effective communication and persuasion skills are essential for success. The good news? You can learn the powerful tactics used by the most influential people. Psychology of Persuasion unveils the secrets to influencing thoughts, feelings, and behaviors. This comprehensive guide goes beyond theory, offering practical strategies you can implement right away.Here's what you'll discover: ● The 3 Modes of Persuasion ● Science-Backed Persuasion Theories ● Ethical Persuasion vs. Manipulation ● The 5 Pillars of Emotional Intelligence ● CBT Techniques for Goal Achievement ● 10 Essential Social Skills Psychology of Persuasion isn't just another theoretical book. It's a practical toolkit packed with actionable steps to: ● Increase your influence in all areas of life ● Command respect and recognition for your ideas ● Build trust and rapport with anyone you meet ● Close more deals and achieve your career goals ● Navigate challenging conversations with confidence ● Develop strong, lasting relationships that enrich your life Stop feeling unheard and unseen!Get Psychology of Persuasion today and unlock the power of persuasion. Start influencing others and achieving the success you deserve now!Show book
This is a concise summary and analysis of Man, Economy, and State, by Murray N. Rothbard. It is not the original book and is not affiliated with or endorsed by Murray N. Rothbard. Ideal those seeking a quick and insightful overview. Man, Economy, and State is a comprehensive and foundational exploration of economic theory, offering a deep dive into the principles of human action, market dynamics, and the nature of government intervention. With a clear and methodical approach, the book examines the intricate workings of free markets, the effects of state interference, and the role of entrepreneurship in driving economic progress. A cornerstone in economic thought, it presents timeless insights into the interaction of individual choice and societal order, making it essential for readers seeking a thorough understanding of economics from a libertarian perspective.Show book
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.Show book
