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  Ethical Machines - Your Concise...

  Reid Blackman

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  The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. Are you prepared for that risk? 
   
   
   
  Already, many companies have suffered real damage when their algorithms led to discriminatory, privacy-invading, and even deadly outcomes. Self-driving cars have hit pedestrians; HR algorithms have precluded women from job searches; mortgage systems have denied loans to qualified minorities. And often the companies who deployed the AI couldn't explain why the black box made the decision it did. 
   
   
   
  In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology. Blackman's clear and accessible writing helps make a complex and often misunderstood concept like ethics easy to grasp. Most importantly, Blackman makes ethics actionable by tackling the big three ethical risks with AI—bias, explainability, and privacy—and tells you what to do (and what not to do) to mitigate them.

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  Learned Excellence - Mental...

  Eric Potterat, Alan Eagle

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  Learn how to perform at your very best, from the psychologist who has advised elite military operators, Olympic medalists, big wave surfers, neurosurgeons, cliff divers, first responders, Cirque du Soleil acrobats, professional athletes and coaches, Fortune 500 business executives, and CIA analysts.   
  Learned Excellence is a comprehensive and practical guide to the mental disciplines of high performance, from the expert who developed the US Navy SEALs mental toughness curriculum and has worked with thousands of top athletes, elite military personnel, business executives, and first responders.  
  These stars perform across a wide variety of fields, but they all have something in common: when they are at work they know how to think clearly, stay focused, and shrug off setbacks under very high levels of stress. They may have superb physical and intellectual traits, but it is the stuff going on above the neck and between the ears that makes them excellent. The difference between settling and achieving, between good and great, between contentment and fulfillment, is based entirely on their mental approach.  
  This approach isn’t innate; it is 100% learned. The world’s top performers aren’t born that way, they learn excellence. So can everyone else, and Dr. Eric Potterat can teach us.  
  One of the world’s leading performance psychologists and a retired US Navy Commander, Dr. Potterat has spent over three decades helping thousands of top performers from the military, sports, first responder, and business worlds improve. He served as the lead psychologist for the US Navy SEALs and the Los Angeles Dodgers, and has consulted with the US Women’s National Soccer team, the Miami Heat, Red Bull athletes, NASA astronauts, and dozens of Olympic medalists. 
  In Learned Excellence, Eric distills the insights he’s learned into five mental disciplines for high performance—Values & Goals, Mindset, Process, Adversity Tolerance, and Balance & Recovery. Illustrated with numerous stories and quotes, Learned Excellence features clear principles and practices that anyone can use to raise their game.  
  We are all performers, at work, at school, at home, and at life. Learned Excellence provides the roadmap to help each of us perform at our very best. 
  Supplemental enhancement PDF accompanies the audiobook.

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  Workforce 40 - How AI the Home...

  Gerard Szatvanyi

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  As AI becomes more integrated into our lives, it’s paramount for companies to consider best practices and strategize for the future. That’s exactly what Szatvanyi lays out in his book, as he offers examples and insight into this unprecedented reality. Throughout the chapters, he guides readers along an exciting journey that maps out how far we’ve come — and how to approach what’s next.In the pages, Szatvanyi touches on timely topics, including how to approach hybrid work, re-think the office space, and manage remote teams. He discusses ways for companies to ensure their values align with the places where they operate, along with understanding cultural norms in those regions. He tackles key issues that require mindfulness, including ethical guidelines for AI and the risks related to bias in new technologies. At every step, readers will be invited to reimagine what their organizations could do, the niches where they could operate, and the new markets that could be tapped in the years ahead.

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  Turn Your Passions into Profits...

  Matt McWilliams

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  Create a lifestyle you love by pursuing your passions and turning profits 
   
   
   
  Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably. Turn Your Passions into Profits will help you: 
   
   
   
  ● Gain clarity on the exact steps it takes to start, grow, and monetize your online platform 
   
   
   
  ● Build up the confidence necessary to share your message with the world 
   
   
   
  ● Realize that you deserve to create a good income doing what you love 
   
   
   
  ● Acquire the tools and strategies needed to succeed with an online business and compete against established platforms 
   
   
    
  So many entrepreneurs either run a profitable business but hate their work or run a business they love, with a message they're proud of, without making any money. There's a better way to build a business, one that helps you wake up every day excited and full of purpose and make a profit.

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  Email Marketing Mastery - The...

  Tom Corson-Knowles

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  Learn the Systems, Tools, and Strategies I Used to Build an Email List of More Than 10,000 Subscribers for My Small BusinessAre you using email marketing to grow your business effectively and increase your sales online?In Email Marketing Mastery, you'll discover:How to build an email list even if no one knows who you areComplete, step-by-step tutorials and instructions from beginning to end, including dozens of free training videos (no opt-in required!)This book is perfect for beginners who need to learn the basics of email marketing and get started today and for experienced and professional email marketers who want to take their knowledge and marketing systems to the next level.How to choose the best autoresponder for your budgetHow to know which autoresponder is the best for you. I've tested dozens of email marketing systems, and in this book I share only the best of the best, with advanced tips and strategies for maximizing your return while minimizing your investment.How to increase your conversions and become an analytics masterAnalytics are the key to any good email marketer's success. Without data you'll never know whether what you're doing is working as well as it should be or not. Analytics is the key to improving your marketing systems and growing your business constantly . A tiny increase in conversions can supercharge your profits and income when you apply it across an entire email marketing campaign.How to save thousands of dollars on marketing and web designIn the past, if you wanted to create a state-of-the-art online marketing system with email marketing, squeeze pages, analytics, and more, you would have to pay a world-class designer to custom code every single Web page and function. Today you can do it all for free or less than $100.

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  Elevating the Human Experience -...

  Amelia Dunlop

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  Have you ever struggled to feel worthy at work? Do you know or lead people who do? 
   
   
   
  When Amelia Dunlop first heard the phrase "elevating the human experience" in a leadership team meeting with her boss, she thought, "He is crazy if he thinks we will ever say those words out loud to each other much less to a potential client." 
   
   
   
  We've been conditioned to separate our personal and professional selves, but work is fundamental to our human experience. Love and worth have a place in work because our humanity and authentic identities make our work better. The acknowledgement of our intrinsic worth as human beings and the nurturing of our own or another's growth through love ultimately contribute to higher performance and organizational growth. Now as the Chief Experience Officer at Deloitte Digital, Amelia Dunlop knows we must embrace elevating the human experience for the advancement and success of ourselves and our organizations. 
   
   
   
  This book integrates the findings of a quantitative study to better understand feelings of love and worth in the workplace and introduces three paths that allow individuals to create the professional experience they desire for themselves, their teams, and their clients.

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