Other books that might interest you

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  Stories That F*cking Matter -...

  Garrett McClure, Steven LeVine

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  A well-crafted story has the power to literally mold reality, win over hearts and change minds! 
  But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? 
  In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. 
  This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. 
  Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. 
  Inside:The 3 pillars of the Stories That F*cking Matter™ model of epic storytellingHow business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ modelWhy you should not be afraid to show your vulnerability — find out how to do it the right wayHow to quickly grab your slice of the audience’s attention in today’s ‘attention economy”The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposureThe step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your businessAdvanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve 
  Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.

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  Agile Project Management for...

  Daniel Garfield

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  Are you a novice project manager eager to enhance your project delivery process and achieve remarkable results? Look no further! "Agile Project Management for Beginners" is your comprehensive and accessible guide to embracing Agile methodologies and transforming your project management approach. 
  In today's fast-paced and dynamic business world, traditional project management practices often struggle to keep up with evolving project requirements and customer expectations. Agile Project Management, with its adaptive and iterative approach, has emerged as a game-changer, enabling teams to deliver value faster, stay responsive to change, and foster a collaborative work environment. 
  This step-by-step guide is tailor-made for project managers like you who are new to the Agile world. It demystifies the concept of Agile Project Management and equips you with the essential knowledge and tools to implement Agile practices successfully. Whether you work in software development, marketing, construction, or any other field, this book will empower you to drive success in your projects. 
  Packed with real-life success stories and insightful examples, this book is the ultimate companion for novice project managers seeking to embark on their Agile journey. Each chapter offers clear explanations, actionable takeaways, and practical advice to ensure that you can seamlessly adopt Agile Project Management principles and elevate your project outcomes. 
  Whether you lead a small team or a large organization, "Agile Project Management for Beginners" will empower you to harness the power of Agile methodologies, increase project flexibility, improve team collaboration, and delight your stakeholders with outstanding results. Embark on your Agile transformation today and embrace a more efficient and rewarding approach to project management. 
   

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  Hospital Heal Thyself - One...

  Mark Taylor

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  Part biography and part clear-eyed examination of a healthcare system in crisis, Hospital, Heal Thyself tells the story of enigmatic healthcare visionary Eugene Litvak, whose research and strategies have already been implemented at many top twelve-ranked hospitals to save hundreds of millions of dollars and countless thousands of patient lives. While US healthcare costs continue to skyrocket, Litvak's program described in this book offers tested, effective methods to trim those costs while simultaneously improving patient outcomes. 
   
   
   
  Written by veteran prize-winning healthcare journalist Mark Taylor, this book includes compelling discussion on how hospital and emergency room overcrowding has harmful and potentially deadly effects on patients and staff; how Litvak's algorithms and complex mathematical theories help hospitals staff appropriately to safely manage patient flow; and how applying Litvak's unique patient flow interventions improves nurse retention in an era of mass nurse exodus. 
   
   
   
  Distilling complex ideas into accessible language, Hospital, Heal Thyself is a timely, essential listen for all medical practitioners and healthcare administrators and staff who want to play their part in transforming modern healthcare, and the world, for the better.

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  How to Make a Video Game All By...

  Matt Hackett

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  Unleash your creativity and bring your game ideas to life with How to Make a Video Game All By Yourself. Written by games industry veteran Matt Hackett, this inspirational and motivational guide takes you through the process of discovering your passion, picking the right game engine, and finding the fun in your unique game. 
  Filled with advice, personal anecdotes, handmade illustrations, and quotes from renowned game developers, this book is the ultimate resource for creative folks looking to make their own video game. It’s a lean, practical guide that gives you the tough love and encouragement you need to ship your game! Let’s get started.

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  Scent - A Natural History of...

  Elise Vernon Pearlstine

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  A fascinating exploration of the natural history of scent and human perceptions of fragrance from the viewpoint of plant and pollinator 
   
   
   
  Plants have long harnessed the chemical characteristics of aromatic compounds to shape the world around them. Frankincense resin from the genus Boswellia seals injured tissues and protects trees from invading pathogens. Jasmine produces a molecule called linalool that attracts pollinating moths with its flowery scent. Tobacco uses a similarly sweet-smelling compound called benzyl acetone to attract pollinators. Only recently in the evolutionary history of plants, however, have humans learned to co-opt their fragrances to seduce, heal, protect, and alter moods themselves. 
   
   
    
  In this wide-ranging and accessible new book, biologist-turned-perfumer Elise Vernon Pearlstine turns our human-centered perception of fragrance on its head and investigates plants' evolutionary reasons for creating aromatic molecules. Delving into themes of spirituality, wealth, power, addiction, royalty, fantasy, and more, Pearlstine uncovers the natural history of aromatic substances and their intersection with human culture and civilization.

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  Copywriting - How to Write Copy...

  Phil Sweet

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  How to Write Copy That Sells and Working Anywhere With Your Own Freelance Copywriting Business!From this Auydiobook you will find how toWrite the best killer copy for the most profitable marketplaces, online and offline.How to choose your target market and why. Do this right, and your chance to make it big will increase 1000%How to structure your content headlines based on your target marketCommunication skills that will make you stand outHow to write headlines that draw people in and get them moving down the rest of the pageWhat copywriting is and what you need to know to do it effectivelyHow to use Call to Action most powerful wordsStructure and write compelling sales copyLearn and take your skills to the next level in an easy to follow system 
  Do you want to boost your sales, improve your service's productivity, cut costs, save time, track your prospect clients, and grow your business at lightning speed? Then, check this out, you will be happy you did! This book is helpful to marketers, bloggers, entrepreneurs, and anyone with interests to be aware of what exactly is copywriting and how to excel in this line of work. Users of the professional guidelines for copywriting can get the most excellent support to write a copy to sell products or services online for profits.This Book coversThe Basic of copywritingHow to write effective copyThe best qualities of a copywriterHow to get started in copywritingHow to build a powerful copywriting message that sellsThe power of words and their hidden secretsCorrect copywriting for search engine optimizationSecrets of effective headlines that sellHow to use social proof in your copywriting and marketingSuccessful copywriting necessities

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