Outros livros que poderiam interessá-lo

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  World Prehistory - The Basics

  Brian M. Fagan, Nadia Durrani

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  Written in a non-technical style by two archaeologists and experienced writers about the past, the story begins with human origins in Africa some six million years ago and the spread of our remote ancestors across the Old World. Then we return to Africa and describe the emergence of Homo sapiens (modern humans) over 300,000 years ago, then, much later, their permanent settlement of Europe, Eurasia, Asia, and the Americas. From hunters and foragers, we turn to the origins of farming and animal domestication in different parts of the world after about 11,000 years ago and show how these new economies changed human existence dramatically. The narratives chronicle the rise and fall of civilizations, and the devastating effects of long droughts on many of them. The closing chapter poses a question: Why is world prehistory important in the modern world? What does it tell us about ourselves? 
   
   
   
  Providing a simple, but entertaining and stimulating, account of the prehistoric past from human origins to today from a global perspective, World Prehistory: The Basics is the ideal guide to the story of our early human past and its relevance to the modern world.

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  The Art of War

  Sun Tzu, classic literature,...

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  Sun Tzu - The Art of WarSun Tzu - The Art of WarThe Art of War is an ancient Chinese military treatise dating from the Late Spring and Autumn Period. The work, which is attributed to the ancient Chinese military strategist Sun Tzu (also spelled Sunzi), is composed of 13 chapters. Each one is devoted to an aspect of warfare and how it applies to military strategy and tactics. For almost 1500 years it was the lead text in an anthology that would be formalised as the Seven Military Classics by Emperor Shenzong of Song in 1080. The Art of War remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.The book contained a detailed explanation and analysis of the Chinese military, from weapons and strategy to rank and discipline. Sun Tzu also stressed the importance of intelligence operatives and espionage to the war effort. Because Sun Tzu has long been considered to be one of history's finest military tacticians and analysts, his teachings and strategies formed the basis of advanced military training for centuries to come.

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  Fifty Percent of Mountaineering...

  Susanna Pfisterer

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  Winner of the Alberta Readers' Choice Award! 
   
  Fifty Percent of Mountaineering Is Uphill is the enthralling true story of Jasper's Willi Pfisterer, a legend in the field of mountaineering and safety in the Rocky Mountains. For more than thirty years, Willi was an integral part of Jasper's alpine landscape, guiding climbers up to the highest peaks, and rescuing them from perilous situations. 
   
  Originally from Austria, this mountain man came to Canada in the 1950s to assail the Rockies, and stayed to become an integral part of mountain safety in Western Canada and the Yukon. His daughter, Susanna Pfisterer, has shaped his stories and lectures as an engaging and educational adventure story. Accompanied by the humorous wisdom of the "Sidehillgouger," listeners will traverse an historical and spectacular terrain.

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  Canada and Climate Change

  William Leiss

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  Pandemics, massive earthquakes, war, and other catastrophes inspire immediate action because their casualties and destruction are immediately visible. Climate change is an unyielding problem because its long-range dangers are hidden, and thus it is a global risk unlike anything in human experience
  		 
  The federal government recently announced aggressive climate targets for Canada. We have committed to producing net-zero greenhouse gas emissions by 2050, which will require major changes for our economy and way of life. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target. William Leiss provides a firm grasp on what climate change is and how scientists have described shifts in the earth’s climate as they have occurred over hundreds of millions of years and as they are likely to occur in the near future, especially by the end of this century.
  		 
  Leiss argues that citizens have a right to place their trust in what climate scientists tell us. Canada and Climate Change is an essential primer on where we stand on the issue of climate change in Canada and what will unfold in the years ahead.

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  The Exquisite Machine - The New...

  Ian Harding

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  Your heart is a miracle in motion, a marvel of construction unsurpassed by any human-made creation. It beats 100,000 times every day—if you were to live to 100, that would be more than 3 billion beats across your lifespan. Despite decades  
  of effort in labs all over the world, we have not yet been able to replicate the heart’s perfect engineering. But, as Sian Harding shows us in The Exquisite Machine, new scientific developments are opening up the mysteries of the heart.  
  And this explosion of new science—ultrafast imaging, gene editing, stem cells, artificial intelligence, and advanced microscopy—has crucial, real-world consequences for health and well-being.  
   
  Harding—a world leader in cardiac research—explores the relation between the emotions and heart function, reporting that the heart not only responds to our emotions but creates them as well. The condition known as broken heart  
  syndrome, for example, is a real disorder that can follow bereavement or stress.  
   
  The Exquisite Machine describes the evolutionary forces that have shaped the heart’s response to damage, the astonishing rejuvenating power of stem cells, how we can avoid heart disease, and why it can be so hard to repair a damaged  
  heart. It tells the stories of patients who have had the devastating experiences of a heart attack, chaotic heart rhythms, or stress-induced acute heart failure. And it describes how cutting-edge technologies are enabling experiments and clinical  
  trials that will lead us to new solutions to the worldwide scourge of heart disease.

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  Pharma Customer Experience - 20...

  Sean McDade

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  Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric—building long-term, reliable customer relationships—pharma must learn to treat patients and healthcare professionals the way hotels treat their guests.Discover how pharma companies can differentiate themselves through exceptional customer experience—helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more.In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.

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