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  The W Chan Kim and Renée...

  W. Chan Kim, Renée Mauborgne

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  The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place.The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.Piece by piece, these articles explain the process of creating "blue oceans"––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization.

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  Muddy Boots Leadership - Real...

  John Chapman

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  Examples of leader actions and decisions—some humorous, some tragic—that will help guide you whether you are a military officer or a civilian in an office.   John Chapman is a longstanding observer and chronicler of leadership events. In Muddy Boots Leadership, he describes 285 military leadership situations and the actions leaders have taken to meet the issue at hand. The leadership lessons learned and relearned by military leaders are applicable to a wide variety of organizations, both civil and military. Many are truly surprising; all are written with a certain “spark” that those in leadership positions will immediately understand. The text is augmented with some truly classic sidebars.  “When officers are being asked to ‘do everything with nothing,’ it costs a leader nothing but muddy boots to walk with them—and it can inspire extraordinary effort . . . It doesn’t take money to get your boots muddy and lead by example. It does take courage and effort.” —Officer.com

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  Summary of Saifedean Ammous's...

  Falcon Press

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  Buy now to get the key takeaways from Saifedean Ammous's The Bitcoin Standard. 
    
  Sample Key Takeaways: 
  1) Bitcoin is the newest technology to serve the purpose of money. It is an innovation that takes advantage of the digital age's technical possibilities to solve a dilemma that has long plagued humanity: how to transfer economic capital through time and space. 
  2) To comprehend Bitcoin, one must first understand money, and there is no better way to comprehend money than to research its purpose and history. 
    
   

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  Insights on David Rock’s Your...

  Swift Reads

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  Have you ever had one of those work days when your to-do list just keeps getting longer? There’s more and more to do, and less and less time to do it… 
    
  Purchase this in-depth summary to learn more.

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  Winning Conditions - How to...

  Christine Hofbeck

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  Let's face it—professional success isn't built only on the work itself. Instead, it's often largely influenced by the manner in which you share or present your work. Small improvements in delivery can result in substantial improvements in outcome.People succeed not simply because they deliver a winning work product or idea, but also because they deliver their work or idea in a winning way.Winning Conditions is a joyful, insightful, and empowering book about delivering your work and ideas so that they (and you!) are more likely to be recognized, accepted, and celebrated. By consciously implementing these ideas, you'll see your colleagues and customers respond more positively to you and your great work. Your strong reputation and overall success will grow. You will begin to win.With Winning Conditions, you can show the world what you're capable of—it's probably more than you ever thought possible.

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  Crossing the Chasm - Marketing...

  Geoffrey A. Moore

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  The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing 
  In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. 
  This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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