Other books that might interest you

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  AdJust - Unmask Brand Influence...

  Alessandra Di Lorenzo

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  Have you ever felt like ads are following you around the internet? You're not imagining things – and it's just the tip of the iceberg. 
  Join Alessandra Di Lorenzo as she pulls back the curtain on the hidden workings of digital advertising. Drawing from over two decades of digital media experience at companies such as Yahoo, Vodafone, eBay, and lastminute.com, she reveals:How your online activity shapes the ads you seeThe true cost of "free" internet contentAdvertising's impact on our choices and well-beingStrategies to take control of your digital experience 
  Whether you're a curious consumer or a marketing professional, this book equips you to navigate our ad-saturated world with confidence and awareness. 
  Unmask the forces vying for your attention and take control of your digital destiny. Your journey to becoming an ad-savvy web-surfer starts here.

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  Internet Marketing - Secrets Of...

  Owen Jones

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  The information in this ebook on various aspects of using the Internet to your advantage is organised into 20 chapters of about 500-600 words each. 
  I hope that it will interest those who are hoping to make money on line. In fact, the number of people trying to make (some extra) money online has skyrocketed over the last ten or twelve years, but especially since the Covid-19 lockdowns. 
  Not everything can be blamed on Covid-19 though. Britain, for example, has suffered twelve years of ‘austerity’ brought in by a government that seems no longer to care about the electorate. First they blamed the banking crisis; then the influx of foreign labour; then Covid; and now Brexit and the war in the Ukraine. No doubt you have heard similar excuses where you live. Anyway, the result has been exorbitant inflation and a reduction in wages, and that has led to enterprising people trying improve their situation by working online. This book is for you. I hope that it helps.

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  #WorkSchoolHours - A Revolution...

  Dr Ellen Joan Ford

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  Join the revolution that’s changing the way we work. 
  Every working parent knows how hard the juggle is. Now we know the cause. 
  In #WorkSchoolHours, Dr Ellen Joan Ford (Nelson) lays out her case for a better way of working – one that challenges our preconceptions about productivity, purpose, and parenthood. The #WorkSchoolHours movement takes us far beyond just how we structure working schedules and delivers better commercial outcomes for businesses and better lives for everyone. 
  Building on decades of research and lived experience, #WorkSchoolHours contains practical insights and immediately actionable solutions to a compounding global problem of work not working for everyone.  
  It’s time to realign the working world. Welcome to the #WorkSchoolHours movement.

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  Creepy Analytics - Avoid...

  Salvatore V. Falletta

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  The potential of HR analytics is a major discussion among scholars, practitioners, thought leaders, and technology vendors, with companies like Amazon, Apple, Google, and Meta digging deeply into HR research and analytics practices that extend beyond simple metrics, scorecards, and reporting. 
   
    
   
  Additionally, ethical questions have begun to arise about the potential abuses of HR analytics with respect to technological advancements and the "datafication" of personal characteristics, preferences, and behaviors that have little relevance to job performance. 
   
   
   
  As a former chief human resources officer, head of Global HR Research and Analytics at a Fortune 100, and thought leader on this subject, Salvatore Falletta has witnessed first-hand the emergence of "creepy analytics" as a hot-button issue. 
   
    
   
  In this one-of-a-kind guide, Falletta delivers a proven step-by-step process for establishing HR analytics capabilities that serve employees and organizations alike. You'll learn how to rethink and redefine HR analytics, determine stakeholder requirements, gather and transform data, communicate intelligence results, and establish an ethical ecosystem to ensure HR analytics remains a force for good.

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  Customer Relationship Imprinting...

  Michael Barnett

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  Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you! 
   While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation—until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds—you’ll create an amazing internal employee culture. 
   With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover:The three sectors of impact that can elevate or devastate your businessHow to trade transactional flings for loyal customer relationshipsWhat Relational Velcro is and how to use it to maximize meaningful customer interactionsWho Service Architects are and how to empower them to build a strong brand frameworkAnd much more! 
  Practical tools, insightful stories, and a team-reading option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.

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  What Your Employees Need and...

  Melina Palmer

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  A Science-Based Organizational Change Roadmap for Managers“A science-based playbook that is a must-read for every manager of people…” —John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis#1 New Release in Office Management and Business Operations ResearchAdapting to change is part of life. But, change is hard and managing change is even harder.First, understand how the brain works. Because we really don’t know how the brain works, we don’t know what makes us more receptive to change.  Employees can’t tell their managers what they need to “get on the train”, and managers don’t know either.How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can’t Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.Actionable behavioral economics for successful change management.What Your Employees Need and Can’t Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.Inside find:An introduction to how the brain really works when faced with changeInsights into key biases and concepts the subconscious brain uses to make decisions“Apply it” sections with tips on how to start using what you have learned—immediatelyIf you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer’s What Your Employees Need and Can’t Tell You.

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