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Summary

In Business Outcome Selling Strategies Jeb Blount, one of the most celebrated sales strategists of our generation, and business transformation guru Jason Eatmon, give you the secrets for how next generation B2B sales organizations are accelerating sales productivity, operationalizing hyper-growth strategies, and locking out competitors. You'll learn powerful strategies for: building the foundation for hyper-growth; connecting cross organizational disciplines to build an agile sales and growth driven culture; winning mindshare early through familiarity and shaping; nine box qualifying and the 4Rs: Right Prospect, Right Message, Right Time, Right Fit; digital sales transformation and integration; targeting tactics, sales engagement strategies, and sequencing; mastering the four levels of sales to rapidly respond to buyer expectations; leveraging the MLP strategy to bend win probability in your favor; effective stakeholder mapping; deploying the READ Influence Methodology to gain stakeholder buy-in and consensus; differentiating with the MBO + EBO value equation; leveraging the powerful SCORE Discovery Model to get below the surface and become a true partner for your customers; uncovering the Metrics that Matter that lead to higher prices and long-term margins; mapping and presenting outcome based solutions; and much more.

Publishing date: 2024-08-06; Unabridged; Copyright Year: 2024. Copyright Statment: —

• Business & Economics