Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Global Go-to-Market Strategies for Business Students - Theoretical and practical contribution to global marketing - cover

Global Go-to-Market Strategies for Business Students - Theoretical and practical contribution to global marketing

Jan Buis

Publisher: JB Telecom & Data

  • 0
  • 0
  • 0

Summary

This book, titled Global Go-to-Market Strategies for Business Students, is a comprehensive guide structured into four essential modules. These modules are designed to be followed sequentially, starting with an initial feasibility study, followed by selecting the appropriate Route-to-Market, evaluating local resources, and culminating in an effective visibility strategy for new regions.
The author has crafted this book specifically for college-based business students (Bachelor’s level), where theory and practice come together. It is suited for students in global technical, business, or marketing programs. In some cases, it may also be suitable for pre-master’s students or as part of a Global Marketing course within an MBA program.
To optimize learning, the book provides an overarching assignment at the beginning, guiding students through each module. Additionally, each chapter contains its own set of questions to reinforce key concepts. Each of the four modules is also available as an individual eBook, allowing educators to share relevant sections as standalone courses without requiring the complete book
Available since: 01/31/2025.

Other books that might interest you

  • Dark Psychology and Gaslighting Manipulation - The Art of Persuasion Mind Control Techniques for Influencing Human Behavior Hypnosis Body Language Secrets and Emotional Intelligence - cover

    Dark Psychology and Gaslighting...

    Jeff Donald Baker

    • 0
    • 0
    • 0
    Discover the hidden world of influence and manipulation with Dark Psychology and Gaslighting Manipulation, a powerful audiobook that uncovers the psychological tactics used by manipulators to control and deceive others. In this eye-opening guide, you'll learn how to recognize and defend yourself against manipulation, gaslighting, and other covert psychological techniques. 
    Inside this audiobook, you'll discover:The core principles of dark psychology and how they’re used in manipulationHow gaslighting works and the signs to look out for in toxic relationshipsTechniques manipulators use to gain control and influence your thoughts, actions, and decisionsHow to protect your mind and emotions from manipulative behaviorsPractical tips for reclaiming your personal power and restoring your confidence 
    Whether you're seeking to better understand manipulation in personal relationships, the workplace, or even in media, this audiobook provides the tools you need to recognize these harmful tactics and protect yourself from psychological harm. Empower yourself with knowledge, and start taking control of your mental and emotional well-being today.
    Show book
  • Dare - Book summary - cover

    Dare - Book summary

    Barry McDonagh

    • 0
    • 0
    • 0
    Book summary by Loudly, this is an abridged version of the original title. 
     
    "Dare: The New Way to End Anxiety and Stop Panic Attacks" is a transformative guide that offers a groundbreaking approach to overcoming anxiety and panic attacks. This book empowers readers with practical and effective techniques to face and conquer their fears. The author introduces the DARE response, a four-step process designed to help individuals interrupt the anxiety cycle, face their fears head-on, and ultimately achieve lasting relief. With a focus on building resilience and confidence, the book is filled with real-life stories, exercises, and actionable advice to support readers in their journey toward a calmer, more fulfilling life.
    Show book
  • A Rare Recording of Orson Welles - cover

    A Rare Recording of Orson Welles

    Orson Welles

    • 0
    • 0
    • 0
    George Orson Welles (May 6, 1915 – October 10, 1985) was an American actor, director, screenwriter, and producer who is remembered for his innovative work in film, radio, and theatre. He is considered to be among the greatest and most influential filmmakers of all time, creating such classics as Citizen Kane, The Third Man and The Magnificent Ambersons.
    Show book
  • Three Rings - A Tale of Exile Narrative and Fate - cover

    Three Rings - A Tale of Exile...

    Daniel Mendelsohn

    • 0
    • 0
    • 0
    Combining memoir, biography, history, and literary criticism, Three Rings weaves together the stories of three exiled writers who turned to the classics of the past to create masterpieces of their own—works that pondered the nature of narrative itself. Erich Auerbach, the Jewish philologist who fled Hitler's Germany and wrote his classic study of Western literature, Mimesis, in Istanbul . . . François Fénelon, the seventeenth-century French archbishop whose ingenious sequel to the Odyssey, The Adventures of Telemachus—a veiled critique of the Sun King and the bestselling book in Europe for one hundred years—resulted in his banishment . . . and the German novelist W. G. Sebald, self-exiled to England, whose distinctively meandering narratives explore Odyssean themes of displacement, nostalgia, and separation from home. 
     
     
     
    Intertwined with these tales of exile and artistic crisis is an account of Mendelsohn's struggles to write two of his own books—a family saga of the Holocaust and a memoir about reading the Odyssey with his elderly father. As Three Rings moves to its startling conclusion, a climactic revelation about the way in which the lives of its three heroes were linked across borders, languages, and centuries forces the listener to reconsider the relationship between narrative and history, art and life.
    Show book
  • The Art of Conflict-Free Negotiations - 6 Steps to Winning Without Conflict How to Analyze People and Understand Their True Intentions Dreams and Desires - cover

    The Art of Conflict-Free...

    Halbert Ward

    • 0
    • 0
    • 0
    Say Goodbye to Deadlocks and Hello to Deals! 
    Wanna know how to read the room better, be good at assessing relationships, and be an expert in resolving conflicts? 
    Want to coach someone and be a mediator between two parties but are unsure of what to do or ask? 
    Finding ways how to know if you're winning their side without any verbal cues? 
    If any of these questions prompted a yes from you please read on... 
    Ever since we were young, we have been dealing with conflicts and negotiations without even realizing what we're doing is the actual thing. Getting good grades, more time to spend with our friends during weekends, and a better salary benefit the moment we start our lives as working individuals. We've been doing negotiations every time... the question is, are you always getting the best of it? 
    Whether you are dealing with workplace conflicts, brokering deals, or simply striving for mutually beneficial outcomes, the ability to negotiate effectively is a fundamental asset. Let Halbert Ward be your guru, as he presents "The Art of Conflict - Free Negotiations," a finely crafted manual that will teach you successful negotiation skills, the proper mindset of a negotiator, and how to deal with emotions. Let him be your guide on how to do negotiations with finesse and integrity, ensuring mutually beneficial outcomes and sustainable relationships in every interaction. 
    Packed with insider tips, real-world examples, and actionable strategies, "The Art of Conflict-Free Negotiations" empowers you to negotiate with confidence, integrity, and effectiveness, ensuring win-win outcomes and fostering lasting relationships in any negotiation scenario. Keep one handy, polish those negotiation skills, and who knows? Maybe this is the key to getting that "Yes" you've been waiting for!
    Show book
  • The History and Legacy of Asia Minor’s Most Important Ancient Civilizations - cover

    The History and Legacy of Asia...

    Editors Charles River

    • 0
    • 0
    • 0
    The pages of world history textbooks contain a litany of “lost” empires and civilizations, but usually, upon further review, it is revealed that these so called lost empires are often just lesser known cultures that had a less apparent impact on history than other more well-known civilizations. When one scours the pages of history for a civilization that was inexplicably lost, but had a great impact during its time, very few candidates can be found, but the Hittites are a notable example. In fact, the Hittites are an ancient people who remain somewhat enigmatic, and perhaps little known to most people, but their influence on the ancient Near East is undeniable. From high on their capital of Hattusa in central Anatolia, the Hittites were able to conquer and control a kingdom that roughly comprised the area of the modern nation-states of Turkey, Syria, and parts of Iraq and Lebanon. 
    Among the peoples of the ancient Near East, few are more misunderstood than the Scythians. The Scythians swept into Anatolia in the early first millennium BCE and left a large swath of destruction in their wake. They challenged old, strong, and venerable kingdoms such as the Assyrians, Egyptians, and Medes, until they were defeated by the Medes and then gradually disappeared into historical obscurity once more. According to the ancient Greek historian Herodotus, the Scythians ruled a large part of the Near East for nearly 30 years, but before they disappeared from the historical record, the Scythians greatly impacted the history of the Near East. 
    Of all the empires and kingdoms in the ancient world, few could compare with the Lydians in terms of wealth and opulence. From the early 7th century BCE until the middle of the 6th century BCE, the Lydians played an important role in the history of the eastern Mediterranean region as they took on the role of middleman between the empires of the Near East and the emerging Hellenic civilization in Greece.
    Show book