Global Expansion Route-to-Market Options for Scale-Ups - Guidelines for addressing Route-to-Market choices during international expansion

Jan Buis

Summary

Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed? Are there too many unknowns in your global expansion strategy?
This book, titled "Global Expansion Route-to-Market Options for Scale-Ups", is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. Having multiple Route-to-Market structures—such as two or three—in the early stages of business expansion often proves to be counterproductive.
Designed specifically for scale-ups—businesses in a phase of revenue growth and expansion beyond their initial customer base—the book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.

Available since: 11/29/2024.

Business & Economics

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