Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
Beyond the Jumbotron - Creating Fan Experiences Through Immersive Technology - cover

Beyond the Jumbotron - Creating Fan Experiences Through Immersive Technology

James Giglio

Publisher: Advantage Media Group

  • 0
  • 0
  • 0

Summary

A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.
Available since: 10/24/2023.
Print length: 168 pages.

Other books that might interest you

  • Vaccine Myths: What They're Not Telling You About Safety - "Revolutionize your knowledge of vaccine safety! Immerse yourself in engaging audio lessons addressing essential myths!" - cover

    Vaccine Myths: What They're Not...

    Cyrus Whitgrave

    • 0
    • 0
    • 0
    Vaccine Myths: What They're Not Telling You About Safety 
    ⭐⭐ Simplified Guide & Explanations Included ⭐⭐ 
    Are you eager to deepen your understanding and confront myths surrounding vaccines? 
    Searching for a thorough resource that offers everything you need to navigate the complexities of vaccine safety? 
    Your quest ends here! 
    This guide is your ultimate companion for exploring the depths of vaccine science, enhancing your knowledge, and engaging in practical exercises. With this audiobook, you're equipped for a profound understanding of vaccine safety. 
    Updated to reflect the latest insights on vaccine myths. 
    Key features of this comprehensive guide: 
    - In-depth insights about vaccine safety and misconceptions  
    - Clarity on the science behind vaccines 
    - Effective strategies for understanding and addressing vaccine myths 
    Our guide stands out due to its thorough approach, which is vital for your success in debunking myths. Concepts are not just touched upon; they are explored with clarity and detail. 
    Please note that this audiobook is not affiliated with any official vaccine organization and serves as an independent resource for your enlightenment. 
    Crafted with an organized structure and accessible language, our Vaccine Myths guide ensures smooth transitions between topics. Bid farewell to confusing jargon and embrace clear, precise, and scientifically accurate content. 
    So, why wait? Click the BUY NOW button, secure your audiobook, and embark on your journey to unraveling vaccine myths! 
    Start your journey into the truth about vaccines today!
    Show book
  • Data Science with Python for Beginners - A Beginner's Guide to Unraveling Insights with Python - cover

    Data Science with Python for...

    Brian Paul

    • 0
    • 0
    • 0
    In this accessible and engaging book, you'll traverse the fundamentals of Python programming, seamlessly transitioning into the realm of data science. From setting up your Python environment to mastering essential libraries like NumPy, Pandas, and Matplotlib, each chapter builds upon the last, providing a scaffolded approach to learning. 
     Explore the art of data wrangling with Pandas, gaining proficiency in cleaning, preprocessing, and merging datasets. Demystify the complexities of exploratory data analysis (EDA) and statistical concepts, empowering you to make informed decisions and draw valuable insights from your data. 
     Dive into the heart of machine learning, where you'll grasp the basics of model training, evaluation, and hyperparameter tuning using the powerful Scikit-Learn library. Discover the significance of feature engineering, delve into time series analysis, and unravel the potential of big data with Apache Spark and Dask. 
     As you progress, the book navigates through advanced tools for data visualization, such as Plotly and Dash, allowing you to create stunning and interactive visualizations that bring your data to life. Uncover the ethical considerations in data science, addressing bias, privacy, and security, and cap off your journey with real-world projects and case studies, cementing your newfound skills. 
     "Data Science with Python for Beginners" is not just a book; it's your companion in the evolving landscape of data science. Packed with practical examples, exercises, and hands-on projects, this guide instills confidence in beginners and ignites a passion for data exploration and analysis. Whether you aspire to make data-driven decisions or embark on a career in data science, this book is your key to unlocking the doors of insight and innovation. Let Python be your guide as you unravel the vast possibilities of data science! 
     
    Show book
  • Data-Intensive Applications - Mastering Data-Intensive Applications Design Scale and Optimization - cover

    Data-Intensive Applications -...

    James Ferry

    • 0
    • 0
    • 0
    In an era dominated by big data, mastering the art of building and maintaining data-intensive applications is crucial for any technology professional. "Mastering Data-Intensive Applications: Design, Scale, and Optimization" is a comprehensive guide that delves into the architectures, technologies, and practices essential for handling massive datasets efficiently and reliably. 
    This book begins by defining what makes an application data-intensive and explores the key challenges such as scalability, reliability, efficiency, and maintainability. Readers will learn about various storage options—from traditional relational databases to innovative NoSQL solutions—and understand when and how to use them effectively. The discussion extends to data distribution techniques, including partitioning and replication, essential for building fault-tolerant systems that can scale. 
    Further chapters focus on the nuts and bolts of data-intensive operations, including indexing, search, caching, batch and stream processing, and data integration. Each topic is covered with clear explanations, practical examples, and real-world case studies to demonstrate the application of these technologies in today’s leading companies. 
    Security and compliance are not overlooked; the book provides a thorough overview of the necessary practices to keep data secure and applications compliant with global regulations. Additionally, readers are equipped with strategies for scalability and performance tuning, helping them to improve existing systems and build efficient new systems from the ground up. 
    "Mastering Data-Intensive Applications" is an invaluable resource for software engineers, system architects, data scientists, and IT managers. Whether you are looking to deepen your existing knowledge or venturing into the field of data-intensive applications for the first time, this book offers the insights and tools needed to excel in this dynamic field. 
     
    Show book
  • Inca Astronomy and Astrology: The History of the Inca’s Measurements of the Planets and Stars - cover

    Inca Astronomy and Astrology:...

    Editors Charles River

    • 0
    • 0
    • 0
    Though the Spanish physically conquered them in quick fashion, the culture and legacy of the Inca Empire has continued to endure throughout the centuries in both Europe and South America, due in no small part to the fact they were one of the most advanced and sophisticated cultures on the continent. Like the Aztecs, the Spanish burned much of the Inca’s extant writings, but it is estimated that as many as 35 million once fell under their banner, and the empire’s administrative skills were so sharp that they kept accurate census records. Their religion, organization, and laws were also effectively centralized and tied to the rulers of the empire, and their military mobilization would have made the ancient Spartans proud. After the Spanish conquest, several rebellions in the area attempted to reestablish the proud Inca Empire over the next two centuries, all while famous Europeans like Voltaire glorified the Inca Empire in optimistic artistic portrayals. 
    The sun was the main element present in the Inca worldview, so Inti, the sun god, was worshipped above all others and, even though the different parts of the empire were allowed to practice their individual beliefs, they were encouraged to venerate the sun. The connection with the sun even extended to their kings since they were considered to be the sons of the sun. Naturally, this meant astronomy was a key component of the Incas’ beliefs, and in addition to the sun, the Inca observed the moon, stars, constellations, and some planets, all of which became integral parts of their cosmology. The Cusco Valley was the heart of the Inca Empire, and many of the Inca's settlements have been found to contain important astronomical elements, providing clear evidence of the importance astronomy had among the Inca. 
    Show book
  • Optimizing Outcomes - Integrated Specialty Healthcare for Individuals with Neurodevelopmental Disabilities - cover

    Optimizing Outcomes - Integrated...

    Mark Mintz

    • 0
    • 0
    • 0
    In Optimizing Outcomes, pediatric neurologist Dr. Mark Mintz confronts long-held assumptions about the treatment of neurodevelopmental and neurological disorders. He addresses gaps in understanding, the overuse of medication, overutilization of resources and financial waste, and more issues that continue plaguing this area of treatment, specifically regarding children. He explains how many of the behaviors and pathologies currently associated with autism impede independent adult functioning, and that, in turn, early, intensive treatment and intervention can have profound effects on the lives of children and their families. This book is a story about Mintz bridging the gaps in the currently fragmented system of care for patients with autism spectrum disorders and other neurodevelopmental disabilities while adhering to precision and evidence-based medical sciences through his groundbreaking organization, NeurAbilites. Told through the lens of Dr. Mintz’s own experiences with patients, and his deep knowledge in the field, Optimizing Outcomes models a way forward.
    Show book
  • Intimate Subjects - Touch and Tangibility in Britain’s Cerebral Age - cover

    Intimate Subjects - Touch and...

    Simeon Koole

    • 0
    • 0
    • 0
    An insightful history of nineteenth- and twentieth-century Britain told through a single sense: touch. 
      
    When, where, and who gets to touch and be touched, and who decides? What do we learn through touch? How does touch bring us closer together or push us apart? These are urgent contemporary questions, but they have their origins in late nineteenth- and early twentieth-century Britain, when new urban encounters compelled intense discussion of what touch was, and why it mattered. In this vividly written book, Simeon Koole excavates the history of these concerns and reveals how they continue to shape ideas about “touch” in the present. 
      
    Intimate Subjects takes us to the bustling railway stations, shady massage parlors, all-night coffee stalls, and other shared spaces where passengers, customers, vagrants, and others came into contact, leading to new understandings of touch. We travel in crammed subway cars, where strangers negotiated the boundaries of personal space. We visit tea shops where waitresses made difficult choices about autonomy and consent. We enter classrooms in which teachers wondered whether blind children could truly grasp the world and labs in which neurologists experimented on themselves and others to unlock the secrets of touch. We tiptoe through London’s ink-black fogs, in which disoriented travelers became newly conscious of their bodies and feared being accosted by criminals. Across myriad forgotten encounters such as these, Koole shows, touch remade what it meant to be embodied—as well as the meanings of disability, personal boundaries, and scientific knowledge. 
      
    With imagination and verve, Intimate Subjects offers a new way of theorizing the body and the senses, as well as a new way of thinking about embodiment and vulnerability today.
    Show book