Other books that might interest you

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  Conversations That Win the...

  Erik Peterson, Tim Riesterer

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  In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.With Conversations That Win the Complex Sale, you'll learn how to: differentiate yourself from the competition by finding your "Value Wedge"; avoid parity in your value propositions by creating "Power Positions"; create a message that can literally double the number of deals you close; spike customer attention and create "Wow" in your conversations; and prove all your claims without resorting to lists of boring facts and statistics. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.

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  Scared Speechless - 9 Ways to...

  Shirley Impellizzeri, Steve Rohr

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  Scared Speechless is coauthored by talent rep and 2015 Oscar® publicist Steve Rohr and Dr. Shirley Impellizzeri, a clinical psychologist who has appeared on The Doctors, Hollywood Exes, Workout, and Dr. Drew.It really is true: What you say and how you say it speaks volumes about your professional promise and leadership potential. Whether it’s giving an impromptu sales pitch or keynoting a major business conference, public speaking can make you or break you.Scared Speechless takes a powerful and unique approach that sets it apart from other public-speaking guides. For the first time ever, the psychology behind our fears is used to explain and tame our anxiety. That’s the science. Combine it with the art of organizing and delivering a spectacular speech, and you have the freshest, most entertaining, and effective public speaking book available. This easy-to-use book contains:Funny, accessible, and practical wisdom you can start using immediately.Real-world examples and humorous anecdotes.Advice that applies to every kind of speech in every kind of setting to every kind of audience.Believe it or not, many screen legends still fear public speaking. Just because you’ve won an Oscar® doesn’t make you immune to the jitters!

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  Innovation X - Why a Company's...

  Adam Richardson

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  Innovation is one of todays hottest business topic and  Fortune 500 companies are ramping up innovation efforts after years  of focusing on bottom line efficiencies. So why do so many still  struggle with realizing the opportunities they expected to gain  from these innovations?   Adam Richardson offers fresh approaches to innovation that  tackle head on a new class of business problems and innovation  challenges that come from a confluence of competition  appearing from unexpected quarters, stagnation in understanding  customers and new growth opportunities, and customers becoming more  interested in experiences than products. These  problems are a double-edged sword: mercilessly risky and  complex but at the same time presenting huge opportunities for  growth and sustained competitive advantage. Conventional  wisdom in the past ten years has been to crank up the  innovation engine to solve complex competitive challenges,  but in fact this can make the situation worse, not better.  As Director of Product Strategy at frog design, inc., one of the  worlds leading design consultancies, Richardson collaborates  with companies of all different sizes and types in many different  industries to help them envision and realize successful new  business ventures, products, software and websites, fundamentally  about what should they make in order to create growth and  differentiation in increasingly competitive markets.  There are four very specific approaches to innovation that  can lead to success: Immersion,  Convergence, Emergence,  and Divergence. Innovation X reveals the tools  and frameworks used by frog design to tackle today's  innovation challenges, drawing on frogs 40-year history  of unconventional thinking and process. The book will be liberally  sprinkled with case studies a broad range of industries, as well as  examples from frogs own client work spanning 40 years.  Though frog has its roots in design, this is not a  design book. Instead it is written from a point of  view that is emerging from combining design thinking (which  emphasizes deep customer understanding, creativity, qualitative  data, and intuitive leaps) and business strategy (emphasizing clear  metrics, quantitative data, organizational fit, competitive  awareness, and risk mitigation). Pure inventive creativity or  analytic horsepower are not enough by themselves to crack the  challenges, they must be combined. Putting them together in a way  that is productive is difficult to do, and it is a task frog has  been focusing on for several years as we work with our clients on a  wide variety of projects. Much of what the book will touch on is  drawn directly from in-the-trenches work with clients of all sizes  and types, with stakeholders from staff level to CEO.

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  Handling an Indecisive Client:...

  Ryan Serhant

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  Decision-making is often hard and uncomfortable, and there's nothing more frustrating to salespeople than indecision. To combat this mortal enemy, Ryan Serhant, one of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant, shares his push, pull, and persist method to get indecisive clients swiftly to the next stage.

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  The Food Truck Handbook - Start...

  David Weber

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  Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:● Profiles of successful food trucks, detailing their operations, profitability, and scalability● How to write a sound business plan, set a reasonable budget, and raise the money to get started● Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time● How to stay lean and profitable by avoiding the most common operating mistakes● How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise

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  Crypto Investment

  Isidore Weeks

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  Investing in cryptocurrency can offer several potential benefits such as high volatility leading to potentially high returns, increased accessibility and 24/7 trading, and the potential for digital currencies to become widely adopted as a new asset class. Additionally, blockchain technology underlying cryptocurrencies offers secure and transparent transactions. However, it is important to thoroughly research and understand the risks involved before investing, as the market is highly volatile and not backed by any government.

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