Otros libros que te pueden interesar

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  The Hidden YES - Decoding...

  Matt Sucha

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  Why do customers hesitate or walk away even when the offer is great? 
  How do you sell more without cutting prices or adding benefits? 
  What are the three critical mistakes that ruin most sales efforts? 
  The Hidden Yes takes you on a fascinating journey into the world of consumer psychology to reveal the answers. 
  Packed with real-world case studies, this book shows you how to remove the invisible barriers that stop customers from acting and how to apply powerful principles that make your offers more persuasive. 
  Drawing on a decade of experience with leading financial institutions, The Hidden Yes is your guide to decoding customer behavior and measurably increasing sales online and face-to-face.

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  Dive into the fascinating story...

  Vines Graener

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  Fred, the patriarch and visionary behind the Koch brothers' legacy, blazed a trail in the oil industry. In 1925, his foresight led him to acquire a one-third stake in a Wichita engineering firm, a pivotal move that laid the foundation for the eventual behemoth, Koch Industries. From these modest beginnings, Fred's entrepreneurial spirit set the stage for a family saga marked by astounding success, familial discord, and a profound impact on the American political landscape. 
  The year 1933 witnessed the union of Fred and Mary Koch, marking the commencement of their familial odyssey. The arrival of their firstborn, Frederick, in 1934, was followed by the birth of Charles in 1935. The family's expansion continued in 1940 with the arrival of fraternal twins, David and Bill, completing the Koch family circle. These formative years were crucial in shaping the dynamics that would later shape the Koch brothers' relationships and individual trajectories. 
  Despite the burgeoning success of Fred's investments, he was steadfast in his resolve not to raise entitled children. Financial lessons were woven into their upbringing, with the children receiving only a modest allowance for completing household chores. Luxuries deemed unnecessary, such as television, were intentionally excluded from their lives. This deliberate approach aimed to instill in them a strong work ethic, rooted in humility, that would serve as the cornerstone of their future endeavors. 
  Fred's commitment to molding resilient individuals was further underscored by his emphasis on manual labor and impromptu history lessons at the family dinner table. Through these unconventional but impactful methods, he sought to impart a broader understanding of the world to his children, transcending the traditional bounds of formal education.

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  Converge - Transforming Business...

  Ray Velez, Bob W. Lord

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  Using Razorfish client examples (such as AXE, Intel,  Mercedes-Benz, Samsung, Delta, and Kellogg) Ray and Bob will share  their first-hand experience of working intimately with clients to  solve business problems at the collision point between customers,  technology and marketing.  Throughout the narrative, Bob and  Ray will provide the reader a roadmap to replicate their success  within their own organization; how to market in a world of constant  change, how to organize for innovation, how to innovate faster use  the principals of agile development across your business,  etc.   The first half of the book will cover the following topics:    The collision: why and how technology, media, and  creativity are converging and how this has revolutionized marketing  and business strategy    The consumer voice:  why and how media has changed  what to expect in the future (client examples)  Next generation storytelling:  why and how  creativity has changed, and what to expect in the future (client  examples)    The second half of the book will be focused on explaining  answers to the problems our customers are dying to have solved:    Part 1 - How to create religion around merging  technology and marketing within your organization (how to tell the  story, who to tell it to, why should they believe, etc.)  Part 2 - How to change your organizational structure to  leverage marketing/tech convergence (breaking down silos,  cross-training, etc.)  Part 3 - How to empower your people to leverage  convergence (create business entrepreneurial ownership, adjust  compensation/incentive structure/goals/objectives, alignment  against client need, etc.)  Part 4 - How to change your processes to leverage  convergence (how to apply agile methodology principals across all  marketing functions, etc.)

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  The Science of Getting Rich - A...

  W. D. Wattles, Leafiq Publishers

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  Unlock the timeless formula for prosperity—translated for today’s thinkers, dreamers, and doers. 
  The Science of Getting Rich by W. D. Wattles has inspired millions for over a century. This newly crafted translation by Leafiq Publishers brings Wattles’ original wisdom into modern, accessible language—without losing the clarity, precision, and power that made the book a classic. Whether you're seeking financial growth, mental transformation, or a deeper understanding of the mindset behind wealth, this edition reframes Wattles’ groundbreaking ideas so contemporary listeners can apply them immediately. 
  What’s Inside:A modern translation that preserves the intent and impact of W. D. Wattles’ original teachingsClear explanations of the mental, spiritual, and practical principles behind wealth creationActionable guidance on aligning thought, purpose, and behavior to increase prosperityInsights into creative thinking vs. competitive thinkingA fresh, accessible style perfect for today’s entrepreneurs, professionals, and personal-growth seekersIdeal for fans of success literature, manifestation principles, and financial empowerment 
  If you’ve ever sensed that wealth begins in the mind, this book shows you the proven path. Wattles’ method is simple, direct, and transformative—made even easier to apply through this updated translation. 
  Take control of your financial destiny. Start listening to The Science of Getting Rich today and unlock the prosperity you deserve.

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  Complexity

  Introbooks Team

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  Complexity is usually confused with the term complicated. There are many different elements, individuals and particles in a complex system that interact with each other. They also respond to the environments. These elements, individuals and particles are inter-genius in terms of the information, knowledge or otherwise. Interaction involves interchanging information and knowledge. There is no central control or a centralized processing unit in a complex system. We are surrounded by complex systems, for example, our brain, the biosystem, immune system, traffic, the financial system, society, social media, economy, etc. are all complex systems. It can also be seen in a different branch of academics such as physics, mathematics, biology logistics, sociology, etc. Discussions amongst various intellectuals reveal that different complex system in different environments has certain things in common. They need a common methodology or a common language to be analyzed and described. 

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  How To Be Great At Doing Good -...

  Nick Cooney

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  Turns out much of the advice weve been given about how to  make the world a better place turns out to be dead wrong. Donating  to certain charities will do thousands of times more good that  donating to others. Non-profits that choose to carry out one  program instead of another will be hundreds of times less  successful than they could be, regardless of how bright,  hard-working, and compassionate their staff may be.  The majority of Americans are involved in charitable work. Most  of us donate. Many of us volunteer. Millions go to work each day at  a non-profit organization. By taking a more rigorous, calculated  approach to charity, we can learn how to do dramatically more good.  We can learn how to truly change the world.  This book shows you how. Drawing on fifteen years of non-profit  experience, a working knowledge of thousands of academic studies on  what drives charitable and behavioral decisions, interviews with  non-profit and philanthropy professionals, and years of reading,  writing, and lecturing on how to effectively bring about social  change.  The first book to address how a whole host of psychological and  social factors combine to drive us toward making bad charitable  decisions, its unique content and frank approach will help it stand  out in the field of non-profit and philanthropy books.

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