Otros libros que te pueden interesar

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  Good Business - The Talk Fight...

  Bill Novelli, Jo Ann Jenkins,...

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  From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. 
   
   
   
  In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause.

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  Empower Your Feed - The Ultimate...

  Career Princess

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  Empower Your Feed: The Ultimate Guide to Monetizing Your Social Media is the must-have ebook for women ready to turn their passion into profit! Whether you have a small following or a growing community, this guide provides actionable, proven strategies to build your personal brand, create engaging content, and unlock multiple streams of income. Packed with templates, case studies, and step-by-step instructions, you'll learn how to grow your influence, boost engagement, and monetize your platforms like a pro. Start transforming your social media presence today—your digital empire awaits!

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  REITs For Dummies

  Brad Thomas

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  Are you looking for exciting—but responsible—new investment opportunities that go beyond simple stocks and bonds? 
   
   
   
  In REITs For Dummies, celebrated investing lecturer and author Brad Thomas delivers an easy-to-understand guide to getting started with real estate investment trusts—also known as "REITs." These flexible and lucrative investment tools package together individual properties so you can invest in land and buildings without the hassle of being a landlord. 
   
   
   
  In the book, you'll get a straightforward tour of REIT property sectors and the different ways you can invest in REITs. You'll also find: 
   
   
   
  ● Strategies for selecting the best REITs for you and your family 
   
   
   
  ● Ways to navigate the sector and generate durable income that helps you sleep well at night 
   
   
   
  ● Options for those who want to go beyond the United States and investigate international REIT products. 
   
   
   
  You already know about the basics of stock and bond investing. Now it's time to learn about some of the other interesting financial products available to the responsible investor. In REITs For Dummies, you'll get the jargon-free and easy-to-follow guidance you need to wrap your head around this exciting opportunity.

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  Good Influence - How to Engage...

  Paul M. Katz

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  Have you ever mobilized the power of popular culture, celebrities, and influencers to do good? 
  Paul M. Katz is a GRAMMY-nominated music executive, social entrepreneur, and the founder and CEO of Entertain Impact, an award-winning social impact agency. He has been at the forefront of bridging the worlds of popular culture and philanthropy for over 30 years, with experience ranging from The Bill and Melinda Gates Foundation to Usher. 
  Having worked on more than 100 marketing campaigns, Katz has developed his own five-step sequence, dubbed D.R.E.A.M., for creating and executing influencer-led campaigns. In GOOD INFLUENCE, Katz shares bite-sized lessons, case studies, entertaining stories, and practical tips while laying out his thorough roadmap for employing popular culture and influencers. Whether the goal is to raise awareness, support or money, with GOOD Influence as their guide, organizations of all sizes and resource-levels, have the tools they need to harness the power of fame culture for social good. 
  Are you ready to make a difference? 
  Read GOOD INFLUENCE today!

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  Fintech Wars - Tech Titans...

  James da Costa

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  The Sunday Times BestsellerFintech touches every part of our lives, from cashless economies to crypto, and even our climate. This book draws back the curtain on this fascinating world full of friction, failure, and fortune.Fintech Wars delves into one of the world's most lucrative and fast-growing sectors. Witness the bold strategies, groundbreaking innovations, and relentless drive that propelled fintech unicorns like PayPal, Nubank, and Monzo to transform the world. Featuring interviews with generational founders including Reid Hoffman (LinkedIn), Nigel Morris (Capital One), and Martha Lane Fox (Lastminute.com), the narrators of this book have built companies that represent over one trillion dollars in market capitalization.As the founder of a digital bank, James da Costa is a fintech insider. He draws upon his network and first-hand experiences to offer a fascinating look into the intricacies and motivations behind building billion-dollar disruptors. Step into the fascinating, unpredictable, and inspiring world of fintech.

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  Steel Toes and Stilettos - A...

  Kathy Miller, Shannon Karels

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  The authors joined forces professionally when Kathy hired Shannon to be a member of her leadership team. This book describes the transformation they led to convert operations from traditional manufacturing to a lean enterprise. 
   
   
   
  Kathy (executive leader responsible for profitability) and Shannon (transformation leader) share the finer points of a comprehensive change process, the challenges and triumphs, and the real emotion involved during their quest for success. Each describes the professional journey from their unique perspective and the highlights of an endearing friendship that was formed along the way. 
   
   
   
  This story will inspire female leaders in any organization, showcasing an example of high-performing women thriving in an intense and fast-paced world. Kathy and Shannon are role models for those juggling intense, fulfilling careers, alongside life's complexities such as dual-career marriages and raising children. 
   
   
   
  Their story provides a powerful case study of women supporting each other in the workplace to drive positive culture and significantly improved business results by leading with authenticity and inclusivity.

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