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  Mathematical Biology - A Very...

  Philip K. Maini

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  Why are English Premier League football shirt patterns very similar to animal coat markings? And what do invasive species have in common with cancer cells in the body? Mathematical biology develops models which answer these questions, as they are applied to processes from the spread of a gene in a population, to predator-prey dynamics in an ecosystem, to the growth of tumors.In this Very Short Introduction Philip K. Maini describes the art of modeling, what it is, why we do it, and illustrates how the abstract way of thinking that is the essence of mathematics enables us to transfer knowledge from one area of research to another. Using numerous examples, he explains how the same fundamental ideas have been used in different fields, and shows how mathematics is the language of science. The author also points to cases in science where the traditional scientific modelling approach—verbal reasoning—is incorrect and shows how mathematics can uncover, and correct, such flawed reasoning while, at the same time, enhance our intuition. This book provides a guide to the trajectory of mathematical biology from a niche subject in the 1970s to a well-established, popular subject that is truly inter-disciplinary, and points to exciting future challenges.

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  Death Without Dignity? -...

  John Wyatt

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  In this engaging and timely book,  John Wyatt analyses the arguments in favour of euthanasia and physician assisted suicide and shows how unstable their foundations are. Instead, Wyatt suggests a more humane path forward: one that is both achievable and more honouring to the patient.

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  The Anti-Catastrophe League

  Tom Ough

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  'Consummate and thorough' – The Times 
  'Darkly entertaining' – The Spectator 
  A superbly written work of narrative non-fiction by an exciting new talent, The Anti-Catastrophe League is a brilliant study of the people and their teams who are trying to save the world. 
  Our species has a unique genius for self-imperilment. The ancient dangers – asteroids, super-volcanoes and worse – still stalk us, but the most pressing time-bombs are of our own making. Our knack for self-imperilment, though, is one side of a coin: for we are also developing a knack for ambitious solutions. 
  The Anti-Catastrophe League, informed by the author’s experience of working in the field of what is known as existential risk, tells the story of a species that is working out how to defuse several bombs at once. From ancient risks to very modern apocalypses, the book charts the imminent dangers to the human race, and introduces readers to the groups of scientists, eccentrics, diplomats and visionaries who are trying to prevent doom. 
  The Anti-Catastrophe League is a fascinating story of the end of the world – and what we can do about it. 
  In this top-notch non-fiction, Tom Ough delves into the future of our species, exploring the latest scientific studies and the upcoming challenges we face. He introduces us to the visionaries who are working tirelessly to ensure our survival, making The Anti-Catastrophe League a must-read for anyone interested in the intersection of science, nature, and social issues. 
  nan 
  HarperCollins 2025

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  Digital Marketing for Business 2023

  Thomas Clarke

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  The future of business growth is digital. Are you prepared?Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces.In Digital Marketing for Business 2023, the author distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.This book equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages.It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click, anyone can become a savvy digital marketer by using the tools and tactics presented in this audiobook!Digital Marketing for Business 2023 Explains:- How to use digital marketing channels to connect with more people and win more customers- How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online- How to boost your search rankings and get your business seen by the millions of people using search engines every day- How to use social media marketing to increase engagement and round out an effective marketing strategy.You Will Learn:- How Timeless Marketing Basics Can Be Repurposed for Digital Spaces- Exactly How Digital Marketing Tools Work and How to Use Them- How to Organize and Implement Campaigns that Reach and Convert at Scale- How to Structure Your Digital Marketing Strategy Using Social, Email, Advertising, SEO, and More!

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  Cozy Sleep Sounds – Calming...

  Soothing Sleep Sounds, Mason Carter

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  Cozy Sleep Sounds creates a soft, stable audio environment that gently reduces external noise and helps your mind settle into a more relaxed state. The sound profile is warm, balanced, and intentionally free from sudden changes, making it ideal for long, uninterrupted listening. 
   
  Instead of drawing your attention, the audio blends into the background—allowing your thoughts to slow down naturally while your body begins to release tension.What this supports 
  • deeper, more restful sleep 
  • reduced impact of environmental noise 
  • a calmer, less active mind at night 
  • a consistent sound environment for all-night use 
  • improved relaxation before sleepHow to use 
  Play at a low, comfortable volume as you prepare for sleep.

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  Hypnosis to Be Free From Stress...

  Be Conscious Creators

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  Rewire Your Mindset And Get Fast Results With Hypnosis! 
   
  The advantages of hypnosis therapy are widespread. A lot of individuals report positive changes with hypnosis and it's recognized as a valid type of holistic alternative medicine.  
   
  Hypnosis is a popular technique utilized for weight loss, overcoming addiction, healing, achieving goals, relaxation and stress relief. It's utilized to get rid of undesired behaviors and beliefs and to manifest new desires and achieve goals in life. 
    
  If you wish to influence your subconscious mind to accept new programming for positive alterations hypnosis is an effective technique for doing that. 
   
  Among the chief advantages of hypnosis is that when you in a hypnotic state brain wave frequencies decelerate. You center or focus your awareness and you're actually much more aware than usual. A state of centered awareness almost feels as though you're more of an observer of thought and images rather than a part of them. This allows you to bypass the "gatekeepers" at the entrance to the subconscious and superconscious so you are able to access these levels of consciousness directly, and the brain is much more receptive to suggestion. 
   
  The unconscious, or subconscious may then be reprogrammed so it lets go of old patterns, beliefs and feelings that no longer serve you. They may be replaced with suggestions that are favorable and affirming. The superconscious mind may open you into fresh insights and originative ideas.  
   
  A common misperception is that you only have to be hypnotized once to make lasting changes. Occasionally this is the case, but for lasting positive changes, hypnosis suggestions need to be repeated several times till your mind accepts the new programming. 
   
  You'll need to enter hypnosis and listen to your audio multiple times. Don't expect that one session will set up and run your new programs. 
   
  Put this audio on each night before you go to bed and listen to it right before you fall asleep. If you have time also listen to it first thing upon waking. Do this for at least 21 days consistently so that positive change can take affect in your life.

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