Customer Relationship Management Essentials

Harendra Phadke

Summary

"Customer Relationship Management Essentials" explores the evolution of CRM strategies and technologies, taking a holistic approach to provide concepts, tools, and strategies. We introduce key concepts and metrics necessary to understand and implement CRM strategies, describe a successful CRM implementation process, and discuss techniques for making strategic marketing decisions using customer lifetime value.
Given the ongoing digital transformation, CRM has become a crucial strategy encompassing various tactics essential in today's economy. Our book offers a comprehensive overview of CRM and database marketing, along with approaches to strategic CRM, CRM strategy implementation, and customer value metrics.
We cover the steps needed to manage profitable customer relationships, emphasizing the importance of understanding customer value and measuring customer lifetime value. Additionally, we analyze the application of CRM strategies in loyalty programs, marketing campaigns, and channel management.
This book is an invaluable study companion for students, teachers, and CRM practitioners. It helps readers gain a comprehensive understanding of CRM strategy, use practical cases to apply concepts, and explore the latest developments in CRM and social media.

Available since: 02/20/2025.

Print length: 286 pages.

Business & Economics

Other books that might interest you

Atomic Scaling - How Small Teams...

Ludovic Bodin

Crack the code to supercharging your business. 
For the last two decades, gaming has outperformed nearly every other industry. Gaming companies produce three times more revenue than Hollywood. A single product boasts $20 billion in revenue. Products crafted by a few routinely reach more than a billion consumers, and their economies outperform most governments. 
Serial entrepreneur Ludovic Bodin knows the reason for such success. Atomic Scaling holds the key. 
Although first developed within the gaming industry, the principles of Atomic Scaling can be applied to any organization. Whether you are involved in startups or Fortune 500 companies, discover how you can exponentially increase your customer base, revenue, and profit while lowering overhead. Quit playing games with your bottom line. Instead, explore bold new ways to fulfill your mission and increase your impact.

Show book

Aviation for Beginners

Facundo Conforti

This audiobook is narrated by an AI Voice.   
This work has been developed to bring the main aeronautical content to aviation enthusiasts, students and future pilots and to anyone passionate about the aeronautical field who wants to learn a little more about this fascinating world of civil aviation. 
	We will learn the main theoretical concepts of aviation. A summary of each aeronautical area, explained in a simple and pleasant way to read, but at the same time, developing the most relevant content in a professional and highly educational way. 
	What are the airport runways like? Why does an airplane fly? How do the clouds form? What are the different parts of an airplane? How do the aircraft's instruments work? All these questions and many more, will be answered in this entertaining mandatory aeronautical manual for all those who take their first steps in aviation, or are about to do so. 
	The Aeronautical Library has more than 60 books published, which makes it the largest Spanish Aeronautical Library in the world!

Show book

Hybrid Workplace - The Insights...

Harvard Business Review

Reinvent your organization for the hybrid age. 
 
 
 
Hybrid work is here to stay—but what will it look like at your company? Organizations that mandate rigid, prepandemic policies of five days a week at the traditional, co-located office may risk a mass exodus of talent. But designing a hybrid office that furthers your business goals while staying true to your culture will require experimentation and rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt technological, cultural, and management practices that will let you seize the benefits and avoid the pitfalls of the hybrid age. 
 
 
 
Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. 
 
 
 
You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Show book

Digital Success Unleashed: Book...

Margot Langley

This content is an independent and unofficial summary created for informational and educational purposes only. It is not affiliated with, authorized, approved, licensed, or endorsed by the original author or publisher. All rights to the original work belong to its respective copyright holders. This summary is not intended to substitute the original book, but to offer a concise overview and interpretation of its main ideas. 
Digital Success Unleashed is your high-octane roadmap to mastering the digital realm and turning ambition into tangible results. Through energizing narratives and hands-on frameworks, you’ll learn how to pinpoint lucrative online opportunities, craft irresistible offers, and build automated funnels that scale. Discover data-driven marketing tactics, productivity hacks, and system-building strategies that free you to focus on growth. Along the way, you’ll hear real-world case studies of solopreneurs and teams who cracked the code—overcoming setbacks, optimizing workflows, and unleashing breakthroughs. With motivational insights on resilient leadership and ethical brand-building, this audiobook equips you to seize control of your digital journey, accelerate your momentum, and achieve lasting success in today’s fast-paced online economy

Show book

MOVING 'ON BY!' - Harnessing My...

Dr. Lucille Maddalena

MOVING 'ON BY!' Harnessing My Sled Dog Team's Instinct to Win captures the wisdom of today's experts in leadership with case studies and actual tales from the trail to prepare you to build and drive a team. Learn how to apply ‘ON BY,’ the sled dog command to get off the safe trail and pass any obstacle blocking your path. Spurred on by the analogies of driving a dog team in a constantly changing, snow-filled environment, be prepared to recognize your trail markers and gain the confidence to accept risk. As you develop followers and your leadership legacy, you will be a role model and mentor, applying your knowledge and wisdom to make decisions using self-coaching. Never standing in the team's way, a leader works with the team to build trust and rapport, cherishes humor and determination, and has the executive presence to connect with others in supportive working relationships. You have the skill, now harness your power and passion to be inspired and inspiring.
The printed version provides INSIGHT and TASKS for each of the nine chapters following a Leadership Case Study and a Tale from the Trail. an excellent self-learning tool, the examples offer enable you to quickly apply the topics, increasing your knowledge base for successful instinctual decision-making. The INSIGHT sections help you to apply the wisdom of today's management subject matter experts. Although the audio version does not include as much detail or the exercises, listeners will be caught up in the drive to find personal success by self-coaching and applying the tenacity of those whose stories are provided to support your ongoing success.

Show book

Turning Donors into Partners -...

Bradley Layland

Fundraising can be one of the most stressful parts of ministry. Budget needs are daunting, prospects seem limited, and the cycle is unending. How do we get off of the treadmill of crisis-driven fundraising to more sustainable ministry funding? 
 
 
 
Professional fundraiser Brad Layland revolutionizes fundraising and transforms it into a relational process where donors truly become partners in ministry. With decades of expertise in leading multimillion-dollar capital campaigns and working with major donors, he offers a more strategic and personalized yet less labor-intensive approach. Practical insights include ten essential elements of a case and four key steps that lead up to making an ask. Ultimately, fundraising is best done in community, and this book will help you develop a community of people who enjoy giving and want your organization to succeed. 
 
 
 
Fundraising can become a life-giving, energizing experience of developing partners who fuel your ministry's vision. Discover how you can become fully funded and accomplish the work that God has given you to do.

Show book