Other books that might interest you

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  Flight Plan - The Real Secret of...

  Brian Tracy

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  You have the ability, right now, to accomplish more than you ever have before. In this powerful, practical audio book, Brian Tracy shows you how to plot your course to greater success and achievement. Life, Tracy writes, is a journey. And as with any other journey, you have to do more than just think happy thoughts about where you want to go. You need clear goals, plans, and schedules to get from wherever you are today to wherever you want to be in the future. Like any good pilot, you need a flight plan that you file before you begin and that you use to guide you on your way.   There are universal principles and timeless truths that have been discovered and rediscovered through the ages and that all successful people learn and practice. In twelve fascinating chapters, you'll learn how to:  Determine exactly who you are and what you want in every area  Select a clear, measurable goal or destination to focus on  Create detailed plans of action that guarantee your success  Develop the unshakable self-confidence you need to take off  Detail exactly what you must do to achieve your goals  Stay on course--persisting through the inevitable setbacks, detours, and turbulence--until you arrive at your destination When you follow Brian Tracy's Flight Plan, the sky is the limit!

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  Communist Manifesto The (version 2)

  Friedrich Engels

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  The Communist Manifesto was conceived as an outline of the basic beliefs of the Communist movement. The authors believed that the European Powers were universally afraid of the nascent movement, and were condemning as "communist," people or activities that did not actually conform to what the Communists believed. This Manifesto, then, became a manual for their beliefs.In it we find Marx and Engel's rehearsal of the idea that Capital has stolen away the work of the artisan and peasant by building up factories to produce goods cheaply. The efficiency of Capital depends, then, on the wage laborers who staff the factories and how little they will accept in order to have work. This concentrates power and money in a Bourgeois class that profits from the disunity of workers (Proletarians), who only receive a subsistence wage.If workers unite in a class struggle against the bourgeois, using riot and strikes as weapons, they will eventually overthrow the bourgeois and replace them as a ruling class. Communists further believe in and lay out a system of reforms to transform into a classless, stateless society, thus distinguishing themselves from various flavors of Socialism, which would be content to have workers remain the ruling class after the revolution.The Manifesto caused a huge amount of discussion for its support for a forcible overthrow of the existing politics and society. (Summary by Mark F. Smith)

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  Brand Meet Story - How to Create...

  Heather Pemberton Levy

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  Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.  In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.  Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires ;listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

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  McIlhenny's Gold - How a...

  Jeffrey Rothfeder

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  After the Civil War ended, Edmund McIlhenny, an ambitious and tenacious Louisiana businessman, found himself with few prospects. The South's economy in ruins and his millions of dollars in Confederacy currency worthless, he had no choice but to return with his wife, Mary, to her family home in Avery Island, a former sugar plantation destroyed by Union soldiers. To McIlhenny's surprise, however, the hot peppers he had planted before being forced off the island had flourished. Desperate for money, he chopped up the peppers, combined them with salt and vinegar, and produced the first batch of hot pepper sauce. He called it Tabasco.Former BusinessWeek editor Jeffrey Rothfeder tells how, from a simple idea-the outgrowth of three peppers planted on an isolated island on the Gulf of Mexico-a secretive family business emerged that would produce one of the best-known brands in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine, making it as ubiquitous as Coke, Kodak, and Kleenex: an icon of pop culture. The McIlhenny Company, still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business.

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  Well Connected - An...

  Gordon S. Curtis, Gregg Lewis

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  Smart executives who want to reach virtually any business  goalfrom raising capital to generating sales leads to  finding the perfect jobknow that networking is the key to  their success. But traditional networking techniquesi.e.,  meet as many people as possible, amass huge numbers of  connections and friends in your  LinkedIn and Facebook networksrarely produce more than a  handful of relationships that pay off. In Well-Connected,  networking maven and coach Gordon Curtis argues that the secret to  building truly effective relationships is to narrow your  network. You don't need a hundred or a thousand people to help you  accomplish your business objectives: You just need onethe  right oneand you need to connect with that person  well.   Unlike other gimmicky networking books, Well-Connected is  the first to present a proven methodology for building key  relationships that delivers measurable, predictable, and positive  results. The author provides a two-step approach: First, identify  the right persona "critical enabler"who is inclined  and likely to help you. Second, unlock the critical enabler's  willingness and ability to provide what you need by offering her  something valuable before you ask her for anything. Filled  with success stories, Curtiss book redefines what it means  to be well-connected and shows that all of us have  more to offerand more that we can getwhen we approach  networking the right way.  Well-Connected is the playbook for sophisticated  business people and ambitious MBAs who know theres a better  way to connect with the right people to get things done better and  faster.

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  Quick and Nimble - Creating a...

  Adam Bryant

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  More than two hundred CEOs reveal their candid insights on how to build and foster a corporate culture that encourages innovation and drives results. 
  In Quick and Nimble, Adam Bryant draws on interviews with more than two hundred CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom. 
  These men and women—whose ranks include Jeff Weiner of LinkedIn, Tony Hsieh of Zappos, Angie Hicks of Angie's List, Steve Case of Revolution (and formerly AOL), and Amy Gutmann of the University of Pennsylvania—offer useful insights and strategies for creating a corporate culture of innovation and building a high-performing organization that unleashes the passion and energy of its employees. 
  As the world shifts to more of a knowledge economy, the winners will be companies that can attract and retain the best and brightest employees by creating an environment where they can grow, contribute, and feel rewarded. Through the wisdom of these leading chief executives, Quick and Nimble offers a keen understanding of the forces that shape corporate culture and a clear road map to bring success and energy to any organization.A Macmillan Audio production.

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