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Summary

Smart executives who want to reach virtually any business  goalfrom raising capital to generating sales leads to  finding the perfect jobknow that networking is the key to  their success. But traditional networking techniquesi.e.,  meet as many people as possible, amass huge numbers of  connections and friends in your  LinkedIn and Facebook networksrarely produce more than a  handful of relationships that pay off. In Well-Connected,  networking maven and coach Gordon Curtis argues that the secret to  building truly effective relationships is to narrow your  network. You don't need a hundred or a thousand people to help you  accomplish your business objectives: You just need onethe  right oneand you need to connect with that person  well.   Unlike other gimmicky networking books, Well-Connected is  the first to present a proven methodology for building key  relationships that delivers measurable, predictable, and positive  results. The author provides a two-step approach: First, identify  the right persona "critical enabler"who is inclined  and likely to help you. Second, unlock the critical enabler's  willingness and ability to provide what you need by offering her  something valuable before you ask her for anything. Filled  with success stories, Curtiss book redefines what it means  to be well-connected and shows that all of us have  more to offerand more that we can getwhen we approach  networking the right way.  Well-Connected is the playbook for sophisticated  business people and ambitious MBAs who know theres a better  way to connect with the right people to get things done better and  faster.

Duration: about 6 hours (05:33:28)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics