Otros libros que te pueden interesar

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  Conscious Marketing - How to...

  Carolyn Tate

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  In the modern  economy, businesses must have heart   The marketing industry is broken. Consumers are tired of  interruption, push, mass media and the manipulation of marketing  and advertising generally. They want to deal with honest, ethical  companies that have heart and purpose and that care about serving  all their stakeholders instead of their pockets. Conscious  Marketing proves that marketing can really work if the paradigm is  shiftedradically. In Conscious Marketing: How to  Create an Awesome Business With a New Approach to Marketing,  author Carolyn Tate demonstrates just how beneficial this shift can  be. By practising the four tenets of conscious marketing, companies  can raise their brand's profile and attract customers for life. The  book shows how building a business with a higher-purpose can lead  to sustainability, profitability and industry leadership. Conscious  marketing works for both multinational corporations and  cash-strapped small business alike.  In the modern market, a business that does well and contributes  to the elevation of humanity and the planet attracts the best  customers, employees, suppliers and investors. These people  evangelize, and the brand reach expands exponentially further and  to a more loyal audience than traditional marketing will ever  capture. This concept and other topics in the book include:    What's wrong with marketing and why it doesn't work  What "conscious" means to the consumer, business, leader and  marketer  The who, what, why and how of conscious marketing  Navigating the shift from traditional to conscious  practices    The book includes a three-part guide to crafting an actionable  plan, including where to find help. Marketing doesn't have to be  the budgetary dead weight it has become. It can be fun, human and  inspiring for everyone involved, but change requires a deep shift  in thinking and behaviour that goes way beyond the transaction or  the sale. To stay relevant in the modern economy, businesses must  show what's at their core, why they do what they do and why it  matters. Conscious Marketingis a comprehensive guide to  fixing the problem, with a sustainable solution.

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  Understanding Fiduciary Duty:...

  Clement Pereira

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  We explore one of the most powerful and far-reaching principles in law, governance, and professional ethics, the fiduciary obligation. Rooted in trust and good faith, fiduciary duty governs relationships where one party is bound to act in the best interests of another. From trustees and corporate directors to investment advisers and attorneys, fiduciary duty defines the highest standard of conduct known in professional life. 
  Learning Outcomes:  Upon completion, you will be able to:Define and distinguish the core fiduciary duties — loyalty, care, good faith, confidentiality, and disclosure — and explain their interrelationships.Analyze fiduciary roles across professions (trustees, directors, advisors, attorneys, guardians) and identify how these obligations arise by law, contract, or conduct.Evaluate real-world cases of fiduciary breaches, applying principles like the Business Judgment Rule and Prudent Investor Rule to determine liability and remedy.Apply ethical decision-making frameworks to resolve conflicts of interest and ensure transparent, beneficiary-centered conduct.Design governance mechanisms and compliance controls that institutionalize fiduciary integrity in organizations.Reflect critically on fiduciary duty as the moral cornerstone of trust in financial, legal, and organizational systems. 
  ✅ Includes optional Advanced Track and Worked Examples. 
  ✅ Eligible for CPD/PDU's (Continuing Professional Development / Professional Development Unit), Self-Attesting CPD Certificate included. 
    
  Fiduciary duty isn't just law. It's the highest form of trust.

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  Investment Risks Explained

  Introbooks Team

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  On any specific investment, the possibility of losses occurring in terms of the expected return can be characterized as investment risk. In simple terms, it is a calculation of the quantum of uncertainty while venturing for the coveted returns in line with the investor's overall expectations. It's to recognize the magnitude of unforeseen outcomes in the making. In the course of estimating an investment's prospect, the risk appears to play a crucial part.  
  A majority of investors find reduced risk as gainful when deciding upon an investment. The less the investment risk, more will be the amount of investment. The criterion, however, is higher the scope, the stronger the return prospects. 
  Many categories of finance-related threats constitute a financial risk, especially money transfers that involve default risk of company loans. It is also assumed that it includes only downside risk, which implies the opportunities for capital loss and ambiguity as to its nature. A portfolio's deviation, i.e., standard deviation, is treated as a risk description in the realm of modern portfolio theory.

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  Building the Business Brain -...

  Jim Stephens

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  Among the hardest transitions for individuals is to move from the employee to the entrepreneur mentality. The idea of getting on your own, getting your own business is fantastic. 
  It's the desire of a lot of individuals to leave their jobs and get to be successful business owners. 
  However, is there a transition that has to be made from the employee mentality to the entrepreneur mentality? 
  It's really exceedingly crucial that you bear this entrepreneur mentality to succeed in business on your own...because most of the principles you'll need to succeed are based off of being a true entrepreneur. 
  And there are gigantic differences between that and an employee mentality, I'm not pulling your leg ...and we will look at it here

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  The Devil Takes Bitcoin -...

  Jake Adelstein, Nathalie Stucky

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  From the author of Tokyo Vice comes the wild, true story of cyber-era commerce, crime, cold-hard cash, and one of the greatest heists in history. 
   
  Even in hell, Bitcoin talks. This modern take on an old Japanese saying still holds true. Cryptocurrency was supposed to do for money what the internet did for information, but it didn't work out that way. Its virtual existence unleashed real-world chaos―especially in the homeland of its mysterious creator, Satoshi Nakamoto. Tokyo was the center of the world's largest Bitcoin exchange, Mt. Gox, until that company collapsed with nearly half a billion dollars' worth of Bitcoin gone missing. It might be the greatest heist in history. If it was a heist. 
   
  So what really happened? The Devil Takes Bitcoin tells the true story of the humble-to-hot commodity, from the former geek website that launched the boom to an inside world of absent-minded CEOs, hucksters, hackers, cybercrooks, drug dealers, corrupt federal agents, evangelical libertarians, and clueless techies. You'll discover Bitcoin's connection to the infamous Silk Road, learn why hell has nothing on Japan's criminal justice system, and get the lowdown on the high cost of betting with the Devil's dollars. All of this for less than the price of a single Bitcoin.

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  Anatomy of the Bear - Lessons...

  Russell Napier

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  This audiobook is narrated by an Authorised Voice Replica.How does one spot the bottom of a bear market? What brings a bear to its end?There are few more important questions to be answered in modern finance. Financial market history is a guide to understanding the future. Looking at the four occasions when US equities were particularly cheap – 1921, 1932, 1949 and 1982 – Russell Napier sets out to answer these questions by analysing every article in the Wall Street Journal from either side of the market bottom.In the 70,000 articles he examines, one begins to understand the features which indicate that a great buying opportunity is emerging.By looking at how markets really did work in these bear-market bottoms, rather than theorising how they should work, Napier offers investors a financial field guide to making the best provisions for the future.This new edition includes a brand new preface from the author and a foreword by Merryn Somerset Webb.

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