Otros libros que te pueden interesar

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  The New Rules of the Road - How...

  Dan Kahn

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  The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed.Key topics covered include:The convergence of PR, marketing, and technologyLeveraging social media and influencer relationships effectivelyCrafting compelling brand narratives in the digital ageImplementing data-driven strategies for measuring and optimizing PR effortsNavigating crisis communication in real-time online environmentsAdapting to emerging technologies like AI and automationWhat sets The New Rules of the Road apart is Dan’s practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn't just theorize; he provides actionable insights and strategies that readers can implement immediately.Whether you're a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dan’s writing style is accessible yet authoritative, making complex concepts easy to grasp and apply.The New Rules of the Road is more than just a book—it's a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.

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  Computers - and Stuff!

  Owen Jones

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  The information in this ebook on various aspects of computers, peripherals and related subjects is organized into 21 chapters of about 500-600 words each. 
  I hope that it will interest those who are interested in computers, the Internet, peripherals, electronics and using them in a practical fashion. 
  As an added bonus, I am granting you permission to use the content on your own website or in your own blogs and newsletter, although it is better if you rewrite them in your own words first.

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  The Stocks and ETF Guide: The...

  Moritz Borgmann

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  The inflation is eating away at your savings, and everything is getting more expensive? Riester and savings accounts no longer contribute to building wealth but only bring wrinkles of concern? And you're wondering if it's even possible to build wealth on an average salary? Luckily, yes – and how this is possible with stocks and ETFs, even for financial market novices, you'll learn in this book!
  The financial certainties of our grandparents are outdated: savings accounts, Riester pensions, and similar products hardly yield anything anymore, and global turbulence is causing record inflation while exploding prices rapidly melt away savings. For the average earner, it seems impossible to save anything or even increase wealth – but that's a misconception! Because stock and ETF investments also offer enormous potential for this target group with unbeatable advantages: low-risk, long-term, and reliable investments, even for a tighter budget, and also beginner-friendly. This guide takes you step by step into the exciting world of stock trading, familiarizing you with essential basic knowledge and practically guiding you through your investment start.
  Can this be done by beginners? Absolutely! The structured, easily understandable, and comprehensive information in this book is designed so that even complete stock market novices can easily get started and begin building their wealth in no time.

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  The Sprint - A day-to-day feel...

  Julian Cambridge

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  The Sprint reflects an experience from life on a scrum team. Walking through the mandatory and optional scrum ceremonies as documented in The Scrum Guide. Experiences of scrum team life will differ across the world, but for people who have never been on a scrum team; you will get a clear insight of a singular experience to the everyday running’s. And for those scrum team regulars, you will relate to and perhaps chuckle at what you are about to read.

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  Sea Dog - A Seafaring Captain's...

  Charles L. Stuppard

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  From the high seas to high commands in Iraq, Kuwait, and Afghanistan, Sea Dog: A Seafaring Captain's Lessons in Leadership tells the tale of Charles L. Stuppard and his journey from growing up surrounded by poverty and violence to becoming a Navy Captain in charge of the US Navy's most technologically sophisticated warship. In this book, Stuppard details exactly how he managed to not only become a great leader, but one who acts with character, empathy, and honor, not because of inherent advantages in his life, but rather through learning and applying hard lessons at every point in his fulfilling career. 
   
   
   
  Drawing on captivating stories from intense special training and beyond, this book covers key leadership concepts such as learning to focus on the right things so that the rest of your team will follow your lead; defining your success as a leader by what people say about you after you leave your organization; and using your power to encourage empathy and generosity in yourself and others. 
   
   
   
  Captivating, inspiring, and practical, Sea Dog: A Seafaring Captain's Lessons in Leadership is a must-listen for aspiring and current leaders across organizations and industries who seek to lead with confidence, charisma, and compassion.

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  The Benevolent Dictator -...

  Michael Feuer, Dustin Klein

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  Beating the competition is never easy.  Neither is running the  gauntlet of a business start-up, which not only is a major  challenge but can often prove fatal.  Success for both depends  on being a benevolent dictator.  The Benevolent  Dictator lays out the philosophy that every business or ideas  has a life cycle that encompasses for critical phases: 1) Idea  Development 2) Build Out 3) Continuous Improvement 4) Cash Out.   This methodology is spelled out through dozens of specific  leadership lessons, which provide examples and practical  applications designed to help everyone from students of business  and aspiring entrepreneurs to executives who take any concept  effectively and rapidly from mind to market. The Benevolent  Dictator  lessons include:    Always be prepared to turn to Plan B and sometimes C and  D  Learn how to make every dollar last  Manage by the three Ps: Persistence, Perspiration and  Performance  Pot stirring 101The key to continuous reinvention  How to put lightning back in the bottle again and again

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