Market Research - Mastering Market Research Strategies for Informed Decisions and Business Success
Fouad Sabry
Publisher: One Billion Knowledgeable
Summary
What is Market Research Research on the market is a systematic attempt to obtain knowledge on target markets and customers; begin by gaining an understanding of who these customers and target markets are. Both a significant component of corporate strategy and a significant influence in ensuring continued competitiveness, it is an essential component. Research on the market is helpful in determining and analyzing the requirements of the market, as well as the size of the market and the competition. Both qualitative and quantitative methods are used in its methodology. Some examples of qualitative methods are ethnography, focus groups, and in-depth interviews. Quantitative methods include customer surveys and analysis of secondary data. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Market research Chapter 2: Customer relationship management Chapter 3: Marketing Chapter 4: Retail Chapter 5: Marketing research Chapter 6: Positioning (marketing) Chapter 7: Market segmentation Chapter 8: Marketing strategy Chapter 9: Neuromarketing Chapter 10: Psychographics Chapter 11: Segmenting-targeting-positioning Chapter 12: Target audience Chapter 13: Market analysis Chapter 14: Currency Chapter 15: Digital marketing Chapter 16: Micromarketing Chapter 17: Target market Chapter 18: Shopper marketing Chapter 19: Marketing and artificial intelligence Chapter 20: Marketing automation Chapter 21: Psychographic segmentation (II) Answering the public top questions about market research. (III) Real world examples for the usage of market research in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Research.
