Other books that might interest you

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  Customer Centricity - Focus on...

  Peter Fader

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  Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out. 
   
   
   
  Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers . . . and then there is pretty much everybody else. 
   
   
   
  In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand why customer centricity is the new model for success in today's data-driven environment; how the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don't; why the traditional models for determining the value of individual customers are flawed; how executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies; and more.

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  Get to the Point! Second Edition...

  Joel Schwartzberg

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  Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. 
   
   
   
  In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. 
   
   
   
  Using his trademark encouraging and often humorous voice, Schwartzberg helps you create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications. The book will also help you conquer public speaking jitters; leverage AI tools to support—not replace—effective communication; avoid common communication pitfalls; and much more. Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.

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  Self-Made Boss - Advice Hacks...

  Lauren Weinberg, Jackie Reses

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  Leaders of large businesses rely on boards and their managers for guidance, but entrepreneurs like you have few, if any, experienced advisors to count on. 
   
    
   
  Now, Self-Made Boss provides the community of advisors you need to help make the right decisions every time. Drawn from real-life stories directly from Square's Seller's Community, the book shows you exactly what works and what doesn't. 
   
   
   
  Told through the eyes of small business owners, Self-Made Boss is filled with rich, colorful examples, and valuable lessons. These are the lessons you learn only when you're an entrepreneur. They include a second-generation ice cream shop owner on how to manage price increases; a NYC restaurant owner on how to hire and manage employees; a Black female roofer on how to break through in a male dominated industry; a dentist who is transitioning out of his business; and a stylist who quit her corporate job to pursue her passion. These entrepreneurs share all the things you learn on the job and wish you knew before you started your business. The book provides answers to important questions on a wide variety of topics, including: turning a personal passion or side hustle into a career; setting up your business for success; getting the word out and building loyalty; building the right team; how to transition out of your business; and much more.

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  Project Management in the Hybrid...

  Phil Simon

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  For decades, organizations of all sizes and in all industries have struggled at managing projects. Even though employees primarily worked together in physical offices, rare was the project that came in on time and on budget and delivered what stakeholders expected. 
  The M-F/9-5 in-person world of work is gone forever. Depending on the country, more than nine in ten people would rather quit their jobs than return to the office five days per week. Brass tacks: Remote and hybrid workplaces are here to stay, and they pose formidable obstacles that complicate managing projects and launching new products. 
  Against this backdrop arrives Project Management in the Hybrid Workplace, Phil Simon’s timely and highly anticipated follow-up to his award-winning book Reimagining Collaboration. 
  In his inimitable style, Simon adeptly fuses critical research and concepts from a slew of diverse and seemingly unrelated fields, including Agile software development, human resources, supply-chain management, organizational behavior, cognitive psychology, and labor economics. Brimming with detailed case studies, penetrating insights, and practical advice, Simon’s twelfth book is a tour de force. Product owners, new and seasoned PMs, service providers, freelancers, small business owners, and students taking PM classes will benefit from Project Management in the Hybrid Workplace.

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  Freight Broker and Trucking...

  Clement Harrions

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  In Freight Broker Business Startup, you will discover: A comprehensive guide through start-up costs and expenses, to help you invest your money smartly, and avoid unnecessary expensesHow a bad business plan (or lack of it) can make your business fail before it even starts -- and a simple, effective template for writing oneA list of every form and license you’ll need to obtain to start this business, including a guide through the best current Transportation Management System softwaresMarketing strategies and networking tools, to help you understand exactly what your customers want, and how to provide it 
  Plus, as a bonus: In Trucking Business Startup, you will discover:The best way to get regular customers for your business without having to give any commissionUp-to-date information on the applicable laws and regulations that you need to comply with before you start 
  And much more. 
  What makes the freight broker industry so desirable is its simplicity.  
  No matter your background, education, or experience, you can succeed in this market and create a profitable business from scratch.  
  Brighten your future -- become a successful freight broker.

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  Amplify Your Influence -...

  René Rodríguez

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  Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results 
   
    
   
  In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer, and leadership coach René Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve listeners' communication ability, critical thinking, cultural awareness, and leadership skills. 
   
   
   
  Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help listeners create new and lasting behaviors that effect change in their life and work. 
   
   
   
  Amplify Your Influence shows leaders how to: 
   
   
   
  ● Leverage various human motivators for positive outcomes and results 
   
   
   
  ● Frame and communicate their ideas in a way that encourages engagement and gets an active response 
   
   
    
  ● Intentionally choose a communication style based on their influence objective

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