Other books that might interest you

• 

  Career on Course - 10 Strategies...

  Scott Jeffrey Miller

  • 0
  • 1
  • 0

  Stop coasting and take control of your career 
   
  The most successful professionals have clarity and a plan. They live in accordance with their values and know how to pivot in the face of disruption. Yet most careers unfold accidentally, haphazardly, and with too much serendipity. That means lost traction, lost years, and lost opportunities.  
   
  But your career doesn't have to be that way! Career on Course unpacks ten strategies that will take your career from accidental to intentional. Drawing upon insights and best practices from three decades in professional and leadership development, Scott Jeffrey Miller shows you how to 
   
  ● identify your professional values 
  ● develop your long-term plan 
  ● define and build your brand 
  ● take control of your career 
   
  Whether you're just starting your career or you've found yourself stuck somewhere in the middle, this book will help you get your career on course.

  Show book

• 

  The Love Jones Cohort - Single...

  Kris Marsh

  • 0
  • 0
  • 0

  Drawing from stratification economics, intersectionality, and respectability politics, The Love Jones Cohort centers on the voices and lifestyles of members of the Black middle class who are single and living alone (SALA). While much has been written about both the Black middle class and the rise of singlehood, this book represents a first foray into bridging these two concepts. In studying these intersections, The Love Jones Cohort provides a more nuanced understanding of how race, gender, and class, coupled with social structures, shape five central lifestyle factors of Black middle-class adults who are SALA. The book explores how these Black adults define family and friends and decide on whether and how to pursue romantic relationships, articulate the ebbs and flows of being Black and middle class, select where to live and why, accumulate and disseminate wealth, and maintain overall health, well-being, and coping mechanisms.

  Show book

• 

  After Redlining - The Urban...

  Rebecca K. Marchiel

  • 0
  • 0
  • 0

  Focusing on Chicago’s West Side, After Redlining illuminates how urban activists were able to change banks’ behavior to support investment in communities that they had once abandoned. 
   
  American banks, to their eternal discredit, long played a key role in disenfranchising nonwhite urbanites and, through redlining, blighting the very city neighborhoods that needed the most investment. Banks long showed little compunction in aiding and abetting blockbusting, discrimination, and outright theft from nonwhites. They denied funds to entire neighborhoods or actively exploited them, to the benefit of suburban whites—an economic white flight to sharpen the pain caused by the demographic one. 
   
  And yet, the dynamic between banks and urban communities was not static, and positive urban development, supported by banks, became possible. In After Redlining, Rebecca K. Marchiel illuminates how, exactly, urban activists were able to change some banks’ behavior to support investment in communities that they had once abandoned. The leading activists arose in an area hit hard by banks’ discriminatory actions and politics: Chicago’s West Side. A multiracial coalition of low- and moderate-income city residents, this Saul Alinsky–inspired group championed urban reinvestment. And amazingly, it worked: their efforts inspired national action, culminating in the federal Home Mortgage Disclosure Act and the Community Reinvestment Act. 
  ​ 
  While the battle for urban equity goes on, After Redlining provides a blueprint of hope.

  Show book

• 

  Good Business - The Talk Fight...

  Bill Novelli, Jo Ann Jenkins,...

  • 0
  • 0
  • 0

  From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. 
   
   
   
  In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause.

  Show book

• 

  Launch Tomorrow - The Market...

  Luke Szyrmer

  • 0
  • 0
  • 0

  This book is about that side project of yours. Regardless of whether you are a hacker or a hustler, this book will show you there is much more to landing pages than button colors. In this book, you will discover:How to lay bare your chosen market so that you can enter it effectivelyFinding an effective source of customer acquisition for both validation and sales, so that you can acquire prospects and customers like twisting a spigot handleUsing previously unavailable quantitative tools for fast early-stage validationHow to find the right audience for a product, and prove ready to pay for a product, even if you don't have one yetPositioning a product relative to other products, so that it stands out and attractsConfidently test a product idea to prove unmet demand existsDetermine and test a clear go-to-market strategyHow to ethically convince people to convert if you’re just starting up and don't have a track record yetStrategies for focused market entry, in order to conserve your limited resources while learning about your target marketWhich metrics actually matter when making your early (or even first) saleThe critical yet often overlooked components of using a landing page successfully (it’s not what you think)Specific case studies of how landing pages were used as minimum viable products, far from the typical split test you see in on-line marketingExamples of initial landing pages of the multi-billion dollar tech giantsWhat keywords to target, in order to make that first sale! 
  The fact of the matter is, you need hard-hitting, street-smart, ideally quantitative tactics that produce results. Relevant to your competitive landscape. Easy to implement in your business. With the right product strategy, you will outexecute your competitors.

  Show book

• 

  Tightwads and Spendthrifts -...

  Scott Rick

  • 0
  • 0
  • 0

  A revolutionary guide to navigating the financial aspects of real relationshipsHave you ever asked yourself “What if I’m a tightwad and my significant other is a spendthrift?” or vice versa? Scott Rick, a behavioral scientist at the University of Michigan’s Ross School of Business, knows that many people do. He also knows that the financial aspects of an intimate relationship can become a money minefield if couples try to navigate it without first discussing all of the financial issues between them, especially if those two people have different approaches to spending.Tightwads and Spendthrifts is a science-based guide to understanding and transforming how we manage money, both on our own and in relationships. Building on his original research, and surveying a vast body of interdisciplinary work, Tightwads and Spendthrifts will help you understand your own financial psychology and how it plays out in your relationships. Can tightwads and spendthrifts live together in harmony? Rick says “yes,” but not without first asking hard questions about whose opinion should count most when making a financial decision. After all of the issues have been aired, he tells listeners how to create a game plan for navigating financial decision making that both Tightwads and Spendthrifts can rely on for a happy life together.A Macmillan Audio production from St. Martin’s Press.

  Show book