Otros libros que te pueden interesar

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  Think like a Brand Not a Bank

  Allison Netzer, Liz High

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  Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences. In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.

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  What Your Employees Need and...

  Melina Palmer

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  A Science-Based Organizational Change Roadmap for Managers“A science-based playbook that is a must-read for every manager of people…” —John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis#1 New Release in Office Management and Business Operations ResearchAdapting to change is part of life. But, change is hard and managing change is even harder.First, understand how the brain works. Because we really don’t know how the brain works, we don’t know what makes us more receptive to change.  Employees can’t tell their managers what they need to “get on the train”, and managers don’t know either.How to get your team on board. In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can’t Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.Actionable behavioral economics for successful change management.What Your Employees Need and Can’t Tell You delivers insights and research from behavioral economics and the greater behavioral sciences, presented in an enjoyable way that you can actually use to get results.Inside find:An introduction to how the brain really works when faced with changeInsights into key biases and concepts the subconscious brain uses to make decisions“Apply it” sections with tips on how to start using what you have learned—immediatelyIf you are responsible for managing change and have tried books such as The Heart of Business, Humanocracy, or Change, you should read Melina Palmer’s What Your Employees Need and Can’t Tell You.

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  The Politics of Urban...

  Lyric Vale

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  Urban development has long been a critical component of economic and social growth worldwide. As populations continue to increase and cities expand, the planning, management, and policies surrounding urban spaces become ever more complex. Urban development encompasses the physical, economic, and social transformation of cities, focusing on housing, infrastructure, transportation, and public spaces, while also addressing broader issues such as economic disparity, environmental sustainability, and social justice. 
  Historically, urbanization has been driven by industrialization, technological advancements, and shifts in global economic patterns. The migration of people from rural to urban areas in search of better job opportunities and living conditions has accelerated this process. As a result, cities have grown in both size and importance, becoming hubs for innovation, culture, and commerce. However, this growth has not come without challenges. Rapid urbanization often leads to overcrowded living conditions, increased pollution, traffic congestion, and the strain of public services. 
  At the heart of urban development is the relationship between power, policy, and planning. Political decisions and governmental priorities often shape the trajectory of cities, influencing everything from zoning laws and land use to infrastructure development and housing affordability. In this context, urban planning becomes not just a technical exercise, but a deeply political one, with differing interests—ranging from developers and business leaders to community groups and activists—competing for influence. The way these decisions are made can either foster inclusivity and equity or exacerbate social inequalities.

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  The Unicorn’s Shadow - Combating...

  Ethan Mollick

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  When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: which founders are most likely to succeed?; where do the best startup ideas come from?; what's the most foolproof way of securing the funding needed to take a company to the next level?; and what's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? 
   
   
   
  Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

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  Love + Work - How to Find What...

  Marcus Buckingham

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  Love has been driven out of our workplaces. How do we get it back in? 
   
    
   
  We're in the middle of an epidemic of stress and anxiety. Average life expectancy in the US is down. At work, less than sixteen percent of us are fully engaged. In many high-stress jobs such as distribution centers, emergency room nursing, and teaching, incidences of PTSD are higher than veterans returning from war zones. 
   
    
   
  We are getting something terribly wrong. Our workplaces fail utterly to provide for or capitalize on one of our most basic human needs: our need for love. 
   
    
   
  As Marcus Buckingham shows in this eye-opening, uplifting book, love is an energy, and it must flow. It demands expression—and that expression is "work." There's no learning without love, no innovation, no service, no sustainable growth. Love and work are inextricable. 
   
    
   
  Buckingham first starkly highlights the contours of our loveless work lives and explains how we got here. Next, he relates how we all develop best in response to another human being. What does a great work relationship look like when the other person is cued to your loves? Finally, he shows how you can weave love back into the world of work, and how to make this a discipline for the rest of your life. 
   
    
   
  Love + Work powerfully shows why love must come first at work, and how we can make this happen.

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  Be a People Person - Effective...

  John C. Maxwell

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  Leadership expert and New York Times–bestselling author John Maxwell offers powerful principles for connecting with others so you can lead them well. 
    
  This practical guide to fostering relationships in all areas of life equips you to tap into the most precious resource of all: people. Drawing on decades of leadership experience, Maxwell provides concrete advice for how to:Develop the strongest team possible at work, home, or church.Understand what people like about you and why.Learn what the Bible says about how to interact with others.Navigate tension, conflict, and tough personalities.Handle criticism in a way that makes you a better person. 
    
  The way to be an effective leader is to be a person others want to follow. Discover the joy of rich, rewarding relationships as you bring out the best in others—and in yourself.

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