Weitere Bücher, die Sie mögen werden

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  Beyond the Building - How to Use...

  Rob Finlay

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  Leapfrog your competition by discovering the future of real estate.
  
  With tens of thousands of commercial real estate firms competing for properties, investors, and tenants, how can your CRE business ever stand a chance at competing? The key, according to seasoned CRE industry professional Rob Finlay, is for your company to become more data-driven and innovative.
       Your CRE business can't survive using obsolete marketing tactics, much less thrive. The traditional, tried-and-true approaches that worked five decades ago no longer get results. Unfortunately, too few small and midmarket CRE firms are investing in strategies and tactics that will improve their businesses and outcomes.
       Beyond the Building can help change your CRE business by showing you how to
  • be the first to identify and recognize patterns in the real estate market,
  • predict changing commercial real estate market dynamics,
  • enhance your leadership skills,
  • see around the corner to overtake your real estate competition.
       If you’re part of a real estate company that still sees itself as just owning property, it’s time to modernize and reposition your business as a technology company that just happens to invest in real estate. That is where the true future of real estate lies.

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  Shameless Gasoline Windfalls -...

  Thomas Porcher

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  Did you know that lower oil prices are almost never passed on fairly to consumers at the pump? That oil companies sacrifice their own refineries? That they pay no taxes, manipulate information and collude to avoid competition?
  Every year, the announcement of profits by oil companies, especially Total, provokes reactions of admiration or indignation from French observers, experts and politicians. But what are these figures hiding? Thomas Porcher reveals eight scandalous practices by the gasoline giants. His aim—to encourage collective denunciation and vigilance, which alone will lead governments to act for the good of citizens.

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  Greater Expectations - Wealth...

  Ali Carter

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  Do you feel stuck in life? Are you tired of the challenges that life gives you? Do you want to create a brighter future for you and your family?In this brutally honest and sometimes heart-wrenching book, Ali Carter takes you through his personal journey from chef to police officer, to family mediator and ultimately, founder of a tech start-up.Improving your life and making significant changes for the better is challenging - especially if you have complex childhood issues, react terribly to rejection and think you can do it all by yourself, as Ali did.Now he shares with you the methods he used to turn his business and his life around. Through a series of easy-to-understand principles, Ali shows you the building blocks to make you happier, boost your financial well-being and raise your own expectations for your life.

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  Building Your Music Business...

  Henry Harris

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  Are you someone who is looking to build your own music business? Do you want to get your hands on a highly informative, practical, and constructive book that will ensure that you create the music legacy you’ve been dreaming of? If your answer is yes to any of these questions, then this is the book for you! 
  Studies show that today, the line between being a musician, a businessperson, and a salesperson have become largely blurred. Not only is this a risk for you if you’re trying to succeed in this business, but it also creates an empowering opportunity for you to master the industry. Are you ready to learn how? 
  Building Your Music Business Basic Foundation (MBBF) is not just a book that is going to show you how to build a life-long investment through this powerful art. It’s an all-inclusive guide that will give you straightforward steps that will help you register your music, market your business, and grow it to its full potential. Whether you’re a musical artist, manager, marketer, or member of the music business community, you’re going to benefit from this book! 
  Inside Building Your Music Business Basic Foundation, you’ll discover: 
  ●      A comprehensive introduction to the music foundation, its advantages, and five important policies you should know about to ensure that you’re legally covered. 
  ●      The four components of an MBBF and how they relate to your growth and success in the music industry. 
  ●      Effective ways to create, register, and distribute your creative power so that you’re guaranteed the musical career you deserve. 
  ●      An enlightening quiz and detailed further reading list that will help you track your growth, take advantage of further resources, and have all your music business foundation questions answered.

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  The Complete Guide to Public...

  Mark D. Wells

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  "The Complete Guide to Public Relations for SMEs" is essential for small to medium-sized business owners and entrepreneurs eager to enhance their brand's story and engagement. This comprehensive guide demystifies public relations, emphasising its critical role in the digital age. It offers in-depth insights into public relations fundamentals, brand identity, and the unique challenges faced by SMEs. Through practical strategies and real-life case studies, this book equips you with the tools to elevate your business.  
   
  Imagine gaining brand recognition, fostering trust, and boosting your bottom line. With chapters on targeted PR strategies, leveraging social media, and compelling content creation, success is within reach. Learn to set realistic PR goals, measure success, and adjust strategies based on feedback for tangible results. Discover the synergy between PR, marketing, and advertising to amplify your message effectively. 
   
  Gain insights into building journalist relationships, crafting impactful media releases, and utilizing multimedia content to captivate your audience. Don't let your SME remain in the shadows; embrace proven practices, actionable insights, and cutting-edge technology. This guide is your roadmap to building a prominent and trustworthy brand. Begin your journey to mastering public relations today!

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  How Nations Escape Poverty -...

  Rainer Zitelmann

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  During the twentieth century, Vietnam and Poland were both victims not only of devastating wars, but also of socialist planned economies that destroyed whatever war hadn’t already. In 1990, Vietnam was still one of the poorest countries in the world, while Poland was one of the poorest in Europe. But in the three decades since then, both countries have drastically improved their citizens’ standards of living and escaped the vicious cycle of national poverty. 
   
   
   
  In this book, Rainer Zitelmann identifies the reasons behind the sensational growth of both nations' economies, drawing out the lessons that other countries can learn from these two success stories. To explain the source of their success, he returns to Adam Smith's 1776 treatise, The Wealth of Nations: the only way to overcome poverty is through economic growth, and economic freedom is the crucial prerequisite for such growth. Developments over the past 250 years have proved Smith right. 
   
   
   
  Despite these strides, almost ten percent of the world's population still lives in extreme poverty. So, what measures actually help to alleviate poverty today? Through a wealth of data and stories from the everyday lives of Polish and Vietnamese people who experienced reforms, Zitelmann demonstrates the persistent relevance of Smith's ideas to economic flourishing in the twenty-first century.

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