Otros libros que te pueden interesar

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  Failure Is Not an Option -...

  Gene Kranz

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  Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race. He helped to launch Alan Shepard and John Glenn, then assumed the flight director's role in the Gemini program, which he guided to fruition. With his teammates, he accepted the challenge to carry out President John F. Kennedy's commitment to land a man on the moon before the end of the 1960s.Kranz was flight director for both Apollo 11, the mission in which Neil Armstrong fulfilled President Kennedy's pledge, and Apollo 13. He headed the Tiger Team that had to figure out how to bring the three Apollo 13 astronauts safely back to Earth. (In the film Apollo 13, Kranz was played by the actor Ed Harris, who earned an Academy Award nomination for his performance.)In Failure Is Not an Option, Gene Kranz recounts these thrilling historic events and offers new information about the famous flights. What appeared as nearly flawless missions to the moon were, in fact, a series of hair-raising near misses. When the space technology failed, as it sometimes did, the controllers' only recourse was to rely on their skills and those of their teammates. Kranz takes us inside Mission Control and introduces us to some of the whiz kids-still in their twenties, only a few years out of college-who had to figure it all out as they went along, creating a great and daring enterprise. He reveals behind-the-scenes details to demonstrate the leadership, discipline, trust, and teamwork that made the space program a success.Finally, Kranz reflects on what has happened to the space program and offers his own bold suggestions about what we ought to be doing in space now.This is a fascinating firsthand account written by a veteran mission controller of one of America's greatest achievements.

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  Convert - Make your website sell...

  Jim Martin

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  Website conversions are elusive. Hard to obtain and harder to sustain. From Ecommerce to bookings or lead generation sites, we are in the game to optimise our websites in order to maximise the ad spend.
  What do we do when results aren't there, when agencies don't know what's failing and businesess need to revise their site from a different optic? 
  This book will give you an all-around idea of what's needed to find it out. What's at play and what are the things that you and your team haven't considered but are extremely relevant in order to bring conversions back.

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  Product Design

  Gilbert Keating

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  Product Design: Discover the Perfect Formula on How to Create Profitable Digital ProductsIf you have been online for any length of time, you have likely heard that “themoney is in the list” and that “you need to have your own product” to make themost money online. These are good pieces of advice to follow, but if you havenever created your own product before, it may seem mission impossible tocomplete this task. The good news is it’s no longer that difficult to create your own digital products. Many people have been making money with the use of digital products and you could be one of them. This audiobook will teach you the ins and outs of how to create profitable digital products. You will learn what topic to choose, how to do market research for it, choosing the best title for your product, and more.This audiobook will cover the following topics:- Pick A Problem You Can Solve- Do Market Research Before Writing A Word- Pick A Title That Will Sell- Choose The Best Format To Create Your Product- Plan Your Entire Product With An Outline- Create It Yourself Or Outsource It- Write Your Sales Letter And Set Up Your Funnel- And many more!If you want to learn more, scroll up and click “add to cart” now!

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  Introducing Artificial...

  Henry Brighton

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  Artificial Intelligence is no longer the stuff of science fiction.
  
  Half a century of research has resulted in machines capable of beating the best human chess players, and humanoid robots which are able to walk and interact with us. But how similar is this 'intelligence' to our own? Can machines really think? Is the mind just a complicated computer program? 
  
  Addressing major issues in the design of intelligent machines, such as consciousness and environment, and covering everything from the influential groundwork of Alan Turing to the cutting-edge robots of today, Introducing Artificial Intelligence is a uniquely accessible illustrated introduction to this fascinating area of science. 

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  Facebook Marketing - Social...

  Gordon Lioy

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  If you want to sell on Facebook, this is your book. 
  Nowadays, promoting your business on Facebook is a must to guarantee your company visibility and new customers. But, how do we do that? Facebook provides us different tools that we can use to reach our potential clients with laser-focus precision. 
  It's a unique opportunity: we can show our advert to interested people, guaranteeing ourselves a very high return on investment. 
  With Facebook Marketing, Gordon Lioy explains in detail how the promotion on Facebook works, with in-depth information on the algorithm and with five practical insights to help you understand how to use the most common features. 
  With this book you will understand:What is Facebook AdsHow and when you need Facebook for promotionHow to define a marketing strategy on FacebookHow to create a target of potential customersHow to create a sponsored post - from a technical point of view!16 Insights on available advertising formatsFacebook or Google?How to do remarketing and retargetingHow to analyze your resultsThe mistakes you absolutely must avoid4 Case Studies from companies that have used Facebook Ads correctly

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  Hacker Hoaxer Whistleblower Spy...

  Gabriella Coleman

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  Here is the ultimate book on the worldwide movement of hackers, pranksters, and activists that operates under the non-name Anonymous, by the writer the Huffington Post says "knows all of [Anonymous's] deepest, darkest secrets."Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters-such as Topiary, tflow, Anachaos, and Sabu-emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little-understood facets of culture in the Internet age.

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