Verlag: BookRix
What is happening today is very surprising. Is it because people are only out to enrich themselves and to oppress others. It should also be a peaceful coexistence and not always just wars and other conflicts. Having been in IT for decades, I got around to writing my own books about 2 years ago and this has shown its success.
MARKETING MANAGEMENT - 8 MANUSCRIPTS IN 1 BOOK, INCLUDING: 1) MARKETING STRATEGY: 7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research. 2) BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling. 3) DIGITAL MARKETING: 7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting. 4) SOCIAL MEDIA MARKETING: 7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth. 5) MARKETING ANALYTICS: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling. 6) CONTENT MARKETING: 7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting. 7) BUSINESS DEVELOPMENT: 7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. 8) MOBILE MARKETING: 7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing. START MARKETING MANAGEMENT TODAY!Zum Buch
Are you ready to dive into the world of copywriting, but don’t know where to start? Do you feel unclear about how to distinguish and use the elements of the copywriting process? Are you still on the search to write copy that will set you apart from other copywriters and help inspire your readers to action? How to Write Sales Copy is the guide you need! We will teach you how to write sales copy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to successful copywriting. To be a successful copywriter, you must define your audience, what moves them to act, and how to make them feel important and valued. You must know how to structure your copy in a way that will keep readers on task, interested, and feeling satisfied. YOU’LL LEARN:How to determine your sale copy audienceDefining your product purposeHow to develop your sales pagePersuading reader actionHow to tell a storyPlaying on basic human needsHow to develop your rebuttalHow to excite your audiencePresenting a sense of urgencyHow to define a call to actionHow to set your sales copy apartAnd so much more! Whether you're just starting on the journey of copywriting and need to develop a clearer understanding of the elements, or have been at it for a while and are looking for fresh perspectives and tips for further develop how you perfect your craft, this guide is the companion you need. Let’s get started!Zum Buch
When Sven Odia began his career at Engel & Völkers, the most important items in his office were a fax machine and a photocopier, which he used to create exposés by hand. Twenty-seven years later, Sven Odia has achieved what many dream of: starting as an apprentice at Engel & Völkers, he has had a remarkable career in the real estate industry and has worked his way to the top of the company. He took on responsibility early on and started as an entrepreneur within the company. His masterpiece: building the Engel & Völkers licensing business abroad. Odia has thus played a decisive role in shaping the fortunes of the real estate company: from its beginnings in Mallorca to its expansion into the USA – with courage, vision and hard work, Odia conquered new markets. In his book, he shows what good leadership is all about and wants to empower people to write their own success stories. His credo: people don't follow brands or companies, they follow people! A performance-enhancing corporate culture only works if it is exemplified by management day after day. Odia openly and honestly shows how he has dealt with crises, what an immensely important role culture plays in a company, and how executives effectively initiate real change. A must-read for all executives and those who aspire to write their own success story.Zum Buch
Advance your career with this insightful playbook for underrepresented women In Prep, Push, Pivot, award-winning career coach and author Octavia Goredema delivers an indispensable career coaching guide for women looking for a new job, dealing with job loss, pivoting to a new career, or returning to the workforce after an extended absence. You'll discover practical strategies you can implement at crucial times during your career, ensuring your considerable talents and skills are used to their full potential. In this important book, you'll: ● Discover your true worth, cement your career values, and carve out a realistic and aspirational career plan ● Learn how to position yourself for a promotion, navigate a break in your career, and integrate your role as a mother or caregiver with your professional life ● Deal with monumental career changes, contribute to the development of the women around you, and benefit from an array of professional resources in your journey forward Perfect for women who are ready to overcome any obstacles that await them, Prep, Push, Pivot is a thoughtful road map to help women chart their professional and personal success.Zum Buch
In the cut-throat world of low-cost airlines, competition is the name of the game. Not only up in the air but also on the ground. Crash and Burn is an insider’s tale of the South African airline industry over the past thirty years and the dramatic collapse of Comair in 2022, as told by Glenn Orsmond, twice CEO of Comair and the founder CEO of 1time. Orsmond takes the reader on a wild ride through the ultra-competitive sector of low-cost airlines that boomed after South African Airways’ stranglehold on the skies was loosened in the 1990s. Comair – which operated both Kulula and British Airways – and 1time were at the forefront of this new wave of airlines that saw domestic flying and tourism take off. But after some incredible highs and lows, Comair crashed under Orsmond’s watch despite the company’s 75-year unblemished profit history. The pandemic’s impact, the grounding of aeroplanes after a questionable regulator investigation and poor management decisions all contributed to its downfall. Expect tales of industry legends and innovation, but also of competitors trying to gut each other, battles between pilots and accountants, unions and bosses at loggerheads, and warfare between shareholders and directors in boardrooms. You’ll never think of flying in South Africa in the same way again.Zum Buch
Corporatism, as a political and economic system, refers to the integration of corporate and governmental interests, where the lines between the state and private enterprises often blur. It involves the collaboration of various sectors, such as businesses, government, and occasionally labor unions, to form policies and frameworks that benefit the economy and society, but sometimes at the expense of democratic processes. The idea of corporatism suggests that these groups should work together to regulate and administer sectors, industries, and services to promote stability and reduce conflict. In essence, it advocates for a system where decisions are made collaboratively, rather than being solely driven by market forces or governmental mandates. The historical roots of corporatism can be traced back to early 20th-century Europe, where the economic and social instability resulting from industrialization, social movements, and two world wars prompted leaders to seek alternative models of governance. Corporatism was seen as a means of avoiding class conflict and promoting economic cooperation, while also ensuring the maintenance of public order. It found expression in fascist regimes, most notably in Italy under Benito Mussolini, who sought to integrate workers, employers, and the state into a unified system that would manage economic activity while promoting national interests. While it was associated with authoritarian regimes in its early phases, corporatism later adapted and was incorporated into democratic systems, albeit in a more modified form.Zum Buch
