Outros livros que poderiam interessá-lo

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  Basic Microeconomics

  Introbooks Team

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  As most of the things in the world are scarce, the allocation of these scarce resources becomes very important. Economics, whether micro or macro, is needed because of this scarcity. Microeconomics deals with individuals and firms. Microeconomics can also be termed as the study of supply and demand. It assumes rational behavior of consumers and perfect competition to make mathematical models. A perfectly competitive market adjusts the prices of goods and services by itself without any external intervention. It also makes the business feasible for all the players. Both the supply and demand are controlled by the price. Businesses use several microeconomic concepts to make important decisions like whether to expand or shrink the quantity produced, how to maximize the profit, etc. The ultimate objective of buyers and sellers is to maximize the utility. 

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  Business Spotlight Show Presents...

  Holly Starks

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  Dive into the world of digital marketing success with The Business Spotlight Show Presents: Streamline Results. Based in Thousand Oaks, California, Streamline Results is a premier digital marketing agency helping small businesses grow, scale, and stand out online. With over 15 years of proven expertise, this team blends technical know-how with creative strategies to deliver real results. 
  Inside, you'll discover how Streamline Results crafts tailored SEO campaigns, high-converting Google Ads strategies, beautiful custom websites, and full-scale digital marketing plans that consistently drive growth. Each chapter explores a core pillar of their approach, from personalized service and transparent reporting to data-driven decision-making and sustainable brand-building. 
  Whether you're a business owner looking to improve your online presence or a marketer seeking inspiration, this book offers valuable insights into creating a results-oriented digital ecosystem. Learn how a small business marketing partner can make a big impact—and why Streamline Results is trusted by businesses across the United States.

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  HBR's 10 Must Reads on Managing...

  Harvard Business Review

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  Realize what you want out of work—and set a path to get it. 
  If you read (or listen to) nothing else on managing your career, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you create new opportunities, navigate career transitions, and achieve ambitious goals. 
  This book will inspire you to use strategic thinking to craft a meaningful career; build a personal brand that stands out; negotiate for a bigger role, title, or salary; be resilient in the face of career setbacks; envision and design a retirement path that's right for you; and stay relevant in a changing world of work. 
  HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others. 
  This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

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  The Career Catapult - Shake Up...

  Roopa Unnikrishnan

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  We live in an evolving economic environment, one in which job security and career certainty are distant memories. The old rules for navigating the turbulent waters of employment just don’t apply anymore. In the face of these ongoing changes, it’s easy to become fearful and discouraged. 
  In The Career Catapult, innovative career consultant Roopa Unnikrishnan shows you how to gaze into this uncertain future and shape it to your advantage―regardless of your current position in the hierarchy. 
  Leaping into a revised career trajectory requires quick and purposeful movement. In The Career Catapult, Roopa offers five essential disciplines that will catapult you along the fast track: Dig Deep to Soar. Examine your skills and resources to accurately assess your marketplace value. Stalk Innovations and Trends. Explore the context in which you can offer your value. Jolt Your Network. Use your assets, including networks that can drive significant value. Prototype Possibilities. Free yourself to imagine. Visualize the full array of possibilities and test-drive them. Find ways to don the mantle of the new role. Go Extreme. Is your desired future achievable? Yes! Take that confident leap into your future.

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  What the Finance - Easy-to-learn...

  Sangeeta Shankaran Sumesh

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  No. Finance is not confusing. Finance is not boring. Finance is definitely not something you can ignore. Through simple examples, actionable points and practical insights, Sangeeta Shankaran Sumesh shows entrepreneurs what finance really is – the most valuable secret weapon of your business. From how to arrive at your pricing strategy to managing your cash flow and how you can maximize your profits, the book covers all aspects of finance. Using her two decades of experience in the industry, the author has also peppered the book with real-life stories of successful entrepreneurs – how they overcame their financial woes. What the Finance also gives the reader a glimpse of the challenges these entrepreneurs faced and how, in reflection, they see the value in learning about finance. A must-read for a smart entrepreneur, who sees the significance of understanding the language of finance. This is not a book for your accounts guy. It is carefully written for entrepreneurs to learn business finance in its entirety.

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  The Art of Conscious...

  Chuck Wisner

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  Ditch the negative mental habits that derail conversations and destroy projects, and discover a framework for forging authentic, enduring, and productive connections. 
   
  All too often, we find our conversations stuck in cyclical patterns of unproductive behavior. We listen half-heartedly, react emotionally, and respond habitually, or what Chuck Wisner calls "sleep talking." 
   
  Conscious Conversations explores the way we can reframe our thoughts, emotions, reactions, and interactions so we form a connection from the very first conversation and keep our discourse positive and productive throughout any endeavor. Wisner identifies four universal types of conversations and offers specific advice on maximizing the effectiveness of each: 
   
  -	Storytelling-Acknowledging and investigating the stories we tell ourselves about ourselves and others 
  -	Collaborating-Exploring the way our stories interact with other people's stories 
  -	Creating-Cocreating possibilities and discovering unforeseen solutions to sticky problems 
  -	Committing-Coordinating our actions with others to get things done 
   
  These conversations unfold sequentially: our awareness of our stories transforms our ability to listen and collaborate, which opens our thoughts to creative possibilities, guiding us toward mindful agreements. This framework makes it possible to identify, understand, and deactivate disruptive emotional triggers; listen with empathy to people with opposing perspectives; and forge relationships built on trust.

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