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The User's Journey - Storymapping Products That People Love - cover

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The User's Journey - Storymapping Products That People Love

Donna Lichaw

Publisher: Rosenfeld Media

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Summary

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Available since: 03/22/2016.

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