Other books that might interest you

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  Top Ideas and Insights on Marketing

  Introbooks Team

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  Want to start a new coffee shop or open a new book store, but have doubts on whether there will be adequate sales? Always dreamt of working in the management business but don’t know the rules? Want to begin a start-up company, but don’t know if the news and ideas will reach people? 
  So many questions keep ringing in one’s brain when one keeps thinking of entrepreneurship, business and marketing. Do not worry; these doubts are going to fade away when you read these guidelines on marketing explaining the minute details on increasing sales and making it up to consumer’s satisfaction. 
  The agenda is to bring in all the best ideas and insights the world has seen to work in the marketing business. The real deal being one can come up with billions of unique ideas after reading the guidelines, but all these ideas have a few common factors. A solid understanding of marketing is what helps win in a healthy competition. 
  Note that the content mentioned here is only one author’s perspective of viewing marketing ideas and insights. It is advised to take this information for reference purposes only.

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  The New Art of Ideas - Unlock...

  Robin Landa, Lorin Latarro

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  In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down. 
   
  Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. 
   
  A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. 
   
  The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: 
   
  -	Goal-Your vision for the end 
  -	Gap-The underdeveloped area that your idea fills 
  -	Gain-The overall benefits of your goal 
   
  With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.

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  Lead With Super Clarity - How...

  Maanda Tshifularo

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  These are difficult times. The Covid-19 pandemic has proved to us that we cannot rely on tomorrow to be like today, there is no such thing as ‘business as usual’. The social and economic upheaval has been devastating, and its effects long-lasting, making these times even more uncertain. 
  The antidote to this uncertainty is clarity. 
  Maanda Tshifularo has had the privilege of interacting with successful innovators, culture shifters, business leaders and thought leaders, and their ‘common success denominator’ is the ability to see, say, and do things, with purposeful clarity. 
  He has identified ‘Super Clarity’ as the differentiator that helps leaders navigate the ambiguity and half-heartedness which have become the default state in many organisations, leading to plummeting employee morale and productivity. 
  Not only does a super-clear leader achieve and make a meaningful contribution, but they also experience remarkable joy and personal growth in the journey. 
  It has never been more crucial for leaders to provide clarity and, in this book, Maanda defines and explains the importance of Super Clarity, and how to translate purpose into our day-to-day activities to unlock exceptional results, job satisfaction, team cohesion and employee engagement. 
  He outlines in Lead with Super Clarity the critical steps that we can take, as business leaders or in our own lives, to foster clarity, and, in so doing, create an environment characterised by purpose, insight and alignment. 
  Maanda Tshifularo is the CEO and Founder of SuperLead Advisory (a strategy, operations and leadership consultancy), he has a track-record of leading business turn-arounds, new business ventures development and driving innovation and growth initiatives.

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  Bottom of the Food Chain - A...

  LaPora Lindsey

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  It’s time we start looking at career success differently. 
  Perhaps you have heard the expression, “I’m at the bottom of the food chain.” This phrase is often used as reference to a person’s lack of power in the workplace or social group. And if you look at power and success in careers, the goal is typically to climb to the top and become a titan of the industry. 
  But does the top of the food chain hold all the power? Success? What if I told you that some of the most powerful people, right now, are at the bottom?  
  With a nature-based lens focused on careers, this book explores the power of lower-level positions in the workplace. For so long we’ve missed it.  
  You may not have “big wins” and all your career aspirations may not become your reality, but that doesn’t mean you are inadequate or that your value is reduced. Even the most seemingly minor actions, can contribute to something greater. 
  If you are exhausted from the efforts of trying to reach the top and feel like you failed because others around you have succeed in their careers in ways that you only dream of, take a break, and read this book. I’m not saying it's time to give up on your dreams, but it is time to see yourself for power that you have!

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  The Business of Being an Author...

  Andrew Griffiths

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  The Business of Being an Author is a practical and commercially grounded guide for anyone who wants their book to do more than simply get published. It is for authors, entrepreneurs, experts, consultants, speakers and thought leaders who want to use a book to build credibility, create opportunities, attract quality clients and grow a meaningful business. 
   
  Too many people write a book with big hopes, only to discover that nothing much changes. The book exists, but it does not open doors, generate leads, strengthen their brand or create commercial momentum. This audiobook explains why. Writing a book is only the beginning. To make a real impact, a book must be written with clear purpose, produced to a world class standard and leveraged strategically over time. 
   
  Drawing on more than 30 years of publishing experience, Andrew Griffiths shares the lessons, frameworks and hard won insights that come from writing 15 books, selling into 65 countries and working with more than 1000 first time authors. He unpacks what it really means to be a commercial author and how to build a business around your book with clarity, substance and intent. 
   
  This is not just a book about writing. It is a book about thinking differently. It explores how to create a stronger author brand, develop the right product architecture, build a loyal community, leverage your book more effectively, generate media, create collaborations, sell books in bulk and stay relevant in a fast changing world. It also helps authors think long term, with practical guidance on developing a 10 year vision and a 12 month strategy. 
   
  Honest, experienced and highly practical, The Business of Being an Author is for people who want to write a better book, build a smarter business and use authorship as a serious tool for influence, opportunity and growth.

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  The Art of Entrepreneurship -...

  Jim Stovall, Dr. Kevin Schneider

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  The comprehensive guide to starting and growing your dream business. 
  In this groundbreaking book, bestselling author Jim Stovall shares the practical wisdom gained from his forty-year career as an award-winning entrepreneur alongside the time-tested strategies compiled by Dr. Kevin Schneider through his experience as the Director of the Stovall Center for Entrepreneurship at Oral Roberts University. Few books have offered both pragmatic, real-world examples and proven academic principles, as readers will find in The Art of Entrepreneurship. Transform your natural aptitudes, interests, and resources into a lucrative business as you discover:The key characteristics of an entrepreneur—and whether you possess them.Myths and misconceptions about entrepreneurship—it’s not a get-rich-quick scheme, nor is it simply for people who want to work less and not have a boss.How to get started as an entrepreneur—keeping your current job as you turn your side hustle or creative idea into an empire.Why some entrepreneurs succeed when others struggle—it’s not about trading time for money; it’s about creating a money machine.The values of entrepreneurship—first and foremost, service rendered to other people.The path of entrepreneurship from start to finish—learning when to pull the trigger and when to pull the plug.How to build the dream entrepreneur team that will support you in your journey. 
  Entrepreneurship is both a science and an art. This book teaches both dimensions—the hard skills and the soft skills, the action steps and the mindset—so that you can seize the opportunities for entrepreneurship in your midst and turn your business idea into a successful start-up that adds value to you, your family, your community, and the larger world.

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