Digital Marketing in the Modern World

Dhanalakshmi Marar

Summary

"Digital Marketing in the Modern World" delves into one of the most frequently mentioned buzzwords in marketing. In today's digital age, professionals and colleges are increasingly focusing on digital marketing, recognizing its potential to build successful online businesses and the growing demand for certifications.
With over ten years of experience in digital marketing, we provide an introductory guide that explains what digital marketing is and how it works. We analyze different digital marketing channels, explore various types, and give examples of how they work together in a digital marketing strategy. Our goal is to help you learn digital marketing and equip you with the knowledge and resources to build your digital marketing skills.
This guide is perfect for those new to digital marketing, offering simple and easy-to-understand definitions. Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.
In an era of high screen time, digital marketing promotes business products and services across the internet, targeting where customers spend the most time. From start-ups to large corporations, a multi-pronged approach to digital marketing, including online advertising, SEO, social media marketing, and content creation, can yield significant commercial benefits.

Available since: 02/20/2025.

Print length: 265 pages.

Business & Economics

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