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Consumer Behavior and Marketing Strategy - cover

Consumer Behavior and Marketing Strategy

Dhanalakshmi Marar

Publisher: Educohack Press

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Summary

"Consumer Behavior and Marketing Strategy" addresses the steep rise in market competition and how marketing strategies adapt to capture impacts and provide solutions. This comprehensive guide delves into the interdisciplinary field of consumer psychology and its interaction with products. It explores how these strategies contribute to business growth, convert occasional customers into repeat consumers, and navigate consumer behavior challenges.

The book provides insights into complex consumer behavior from basic to advanced levels, addressing issues from both marketer and consumer perspectives. Each thoroughly researched chapter follows a logical flow, ensuring continuity for readers. Concepts are illustrated with examples, and end-of-chapter questions offer practice aimed at undergraduates. Written in simple, lucid language, the book accelerates beginner learning. The glossary at the end helps readers understand frequently used marketing terms.

"Consumer Behavior and Marketing Strategy" is an invaluable guide for understanding the interaction of consumer behavior and marketing strategies, offering practical solutions and comprehensive insights.
Available since: 02/20/2025.
Print length: 269 pages.

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