Otros libros que te pueden interesar

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  Causal Inference

  Paul R. Rosenbaum

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  A nontechnical guide to the basic ideas of modern causal inference, with illustrations from health, the economy, and public policy. 
   
   
   
  Which of two antiviral drugs does the most to save people infected with Ebola virus? Does a daily glass of wine prolong or shorten life? Does winning the lottery make you more or less likely to go bankrupt? How do you identify genes that cause disease? Do unions raise wages? Do some antibiotics have lethal side effects? Does the Earned Income Tax Credit help people enter the workforce? 
   
   
    
  Causal Inference provides a brief and nontechnical introduction to randomized experiments, propensity scores, natural experiments, instrumental variables, sensitivity analysis, and quasi-experimental devices. Ideas are illustrated with examples from medicine, epidemiology, economics and business, the social sciences, and public policy.

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  Marvel Comics - The Untold Story

  Sean Howe

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  A behind-the-scenes chronicle of a beloved American media empire and the men behind it, including Martin Goodman, Stan Lee, and Jack Kirby.  
   
  A New York Times–Bestseller 
   
  “A definitive portrait of comics in American culture.” —The Wall Street Journal 
   
  In the early 1960s, a struggling company called Marvel Comics presented a cast of brightly costumed characters distinguished by smart banter and compellingly human flaws: Spider-Man, the Fantastic Four, the Avengers, the X-Men. Over the course of a half a century, Marvel’s epic universe would become the most elaborate fiction narrative in history and serve as a modern American mythology for millions of readers. 
   
  For the first time, Marvel Comics reveals the outsized personalities behind the scenes, including Martin Goodman, Stan Lee, Jack Kirby, and generations of editors, artists, and writers who struggled with commercial mandates, a fickle audience, and—over matters of credit and control—one another. Marvel Comics is a story of fertile imaginations, lifelong friendships, action-packed fistfights, and third-act betrayals—a narrative of one of the most extraordinary, beloved, and beleaguered pop-culture entities in America’s history. 
   
  “Sean Howe’s history of Marvel makes a compulsively readable, riotous and heartbreaking version of my favorite story, that of how a bunch of weirdoes changed the world . . . That it’s all true is just frosting on the cake.” —Jonathan Lethem

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  Work Less - New Strategies for a...

  Jon Peirce

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  You can't have a healthy economy with an unhealthy work force. Work Less proposes ways to reduce work hours and keep workers happier, healthier, and more productive. 
   
   
   
  Recent years have revealed just how stressed out many workers are. While the trend to longer hours has been developing for several decades, the trend's effects have been aggravated during the pandemic by the growing use of Zoom and other new technologies for meetings with clients, customers, and coworkers. 
   
   
   
  Exhausted and fed up, today's workers are starting to insist on shorter hours and greater flexibility as to where they do their work. There is growing consensus that the forty-hour week, the norm since the 1940s, has outlived its usefulness. And there is an urgent need for new work schedules that adequately reflect the far greater intensity of work today, as well as the greater family demands on a labor force made up of almost fifty percent women, who bear the brunt of domestic duties. 
   
   
   
  Work Less offers practical scheduling suggestions to employers and workers and numerous policy options for government policy-makers to improve working conditions.

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  The Illusion of Control - Why...

  Jon Danielsson

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  A challenge to the conventional wisdom surrounding financial risk, providing insight into why easy solutions to control the financial system are doomed to fail 
   
   
    
  Finance plays a key role in the prosperity of the modern world—but it also brings grave dangers. We seek to manage those threats with a vast array of sophisticated mathematical tools and techniques of financial risk management. Too often, though, we fail to address the greatest risk—the peril posed by our own behavior. 
   
   
    
  Jón Daníelsson argues that critical risk is generated from within, through the interactions of individuals and perpetuated by their beliefs, objectives, abilities, and prejudices. He asserts that the widespread belief that risk originates outside the financial system frustrates our ability to measure and manage it, and the likely consequences of new regulations will help alleviate small-scale risks but, perversely, encourage excessive risk taking. Daníelsson uses lessons from past and recent crises to show that diversity is the best way to safeguard our financial system.

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  Becoming a Strategic Leader -...

  MBA Laurie W. Blazek, EdD George...

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  This book shows senior leaders how to leverage their unique personalities as an essential resource to help guide their organizations. 
   
    
   
  Conventional leadership coaching approaches focus primarily on personal change, exploring the qualities that define successful leaders. But to truly play transformative and visionary roles within their organizations, C-suite and other senior leaders must accurately gauge their own strengths and weaknesses, and learn to identify and address the "shadow side" of their personality traits. 
   
   
   
  This book offers a unique model for strategic leadership by encouraging leaders to think carefully about their personal leadership styles. The authors show listeners how to use their Big Five personality profiles to identify their unique personality strengths, how to understand the personality styles of others they encounter in professional scenarios, and how to use this knowledge to steer their organizations to greater success. 
   
   
   
  Becoming a Strategic Leader also provides guidelines for coaching staff, managing performance, creating an optimal work culture, and establishing best practices for planning and leadership in the workplace.

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  The Referral Engine

  Arin Marlowe

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  The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing is excellent because the promotion is already coming from your satisfied customers that’s why they are recommending your product or services to other people. Once you learn how to maximize referral marketing, you will be way ahead of your competition.This audiobook will teach you all of the pertinent information about referral marketing that were gathered from 25 years of experience in creating and generating leads and other referral marketing programs. You will learn the effective strategies on how to increase referrals that would significantly increase your revenue. This audiobook will teach you about the following topics:- Referrals Are the Lifeblood of Any Business- Word-of-Mouth VS Referral Systems- Referrals in Your Business Starts With Your Attitude- How to Implement an Effective Autopilot Stay-In-Touch and Referral Marketing Great Follow-up System- Why Customers Would Stop Buying From YouAlthough your existing customers are your best marketing tool in referral marketing, you still need to come up with a solid marketing plan for your campaign. You need to be able to support your existing customer’s claims of how great your product or services are. If you want to have an insight into referral marketing that was gathered from more than 20 years experience, this audiobook is the perfect guide for you. Scroll up and click “add to cart” now.

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