Otros libros que te pueden interesar

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  A Culture of Promise - The True...

  Fee Stubblefield

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  As a boy, Fee Stubblefield promised his fiercely independent grandmother that he would never “put her in an old folks’ home.” That aspirational promise, made with love and care, would be something he always remembered—and a commitment he eventually made within the senior housing and care industry.Seeking to create vibrant and engaging communities where we can thrive in our older years, Fee has encapsulated the best insights from his years in the industry in this book. He addresses everything from how to pick the right capital partners, hiring the best people for a culture of caring, introduces the concept of aspirational promises, addresses the deep issues in the industry exposed by Covid-19 and our attitudes toward a rapidly aging population.Fee’s passion was born of an unusual upbringing as part of a family that owned and operated Lehman Hot Springs and its sacred healing waters, a metaphor for the care needed by our senior citizens. He learned business lessons, like most entrepreneurs, through the difficulties and victories of the Springs Living communities. However, regardless of the lessons—the central core of the Culture of Promise is transparency, accountability, care, respect, and a commitment to the people at the heart of that promise.

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  Mastering B2B Marketing -...

  Virversity Online Courses

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  Embark on a journey to master Business-to-Business (B2B) marketing with this comprehensive online course, perfect for both novice and seasoned marketers. Gain crucial insights into B2B marketing, different from B2C, to craft impactful strategies that resonate with business audiences and yield measurable results.
   
  Key Course Highlights:- Foundations & Strategies: Understand the fundamental tenets of B2B marketing, focusing on the creation and use of buyer personas for effective targeting. Learn comprehensive market research techniques vital in a B2B setting.- Content & Relationship Building: Explore varied B2B marketing strategies, including content marketing plans. Learn to build and maintain strong business relationships for long-term success.- Lead Generation & Sales Funnel Optimization: Implement proven lead generation tactics and optimize your sales funnels to transform leads into loyal customers.- Digital Marketing: Dive into digital tools - utilize social media, apply SEO best practices, and craft effective email marketing campaigns specifically tailored for B2B audiences.- Advanced Techniques: Adopt sophisticated methods such as account-based marketing and marketing automation for personalized, streamlined marketing efforts.- Metrics & Tools: Measure success through essential metrics and analytics. Manage customer relationships with CRM tools to streamline processes and enhance efficiency.
   
  By completing this course, you'll gain a well-rounded understanding of B2B marketing, equipped to transform your marketing strategies and drive business success. You'll emerge as a strategic marketer, capable of creating campaigns that resonate with your audience and deliver tangible results.

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  Innovative Business Mindset

  MBA Stephanie Pohnl

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  Innovative Business Mindset is designed for entry-level business and entrepreneurial students, based on the Chippewa Valley Technical College curriculum. The book covers entrepreneurial traits and mindsets, tools to assess personal entrepreneurial qualities, and explores various innovative companies—small, social, and global. It also examines the differences between entrepreneurs and intrapreneurs and provides guidance on developing business plans.Available for free online, the book can be downloaded in multiple formats for offline use. The online version includes interactive adaptive learning activities in each chapter.Developed through the WisTech Open project with support from the Wisconsin Technical College System (WTCS), this content does not necessarily reflect WTCS policies or imply government endorsement. Learn more about WisTech Open at www.wistechopen.org.

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  This Book Can Make You Famous

  Jeffrey Goldsmith

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  We all want to "make it" in work and in life, and you don’t need to be a star to do it. This book will help you see why we want fame - and give you ideas how. This book is funny, insightful and empowering. There are a million ways to get buzz today, press, instagram, videos, music. Now, start reading the paperback that can make you famous, rock star. How did they do it? From Lady Gaga to Wang Deshun to Nelson Mandela, from Michelle Phan to Michael Jordan to Perez Hilton to Paris to ELLEN to the Dog Whisperer to Edward Snowden to the Wright Brothers and more, the stories about how they became part of pop culture is a fun read. Their lessons will help you succeed. Fame is “the state of being known or talked about by many people, especially on account of notable achievements.” We all want to be famous for different reasons, from Kim to the Jackass crew. Altruists want to do more good, narcissists want the lifestyle, careerists want more power and creatives want their work to be known. And you? How and why will you become famous? This book offers insights and doable ideas. It takes work, but you can find your own path to fame. There are 8 billion paths to fame, because that’s how many people are on the planet. Each of us can change, improve ourselves, and acquire the skills we need to become known. We can become fitter, funnier, faster, and bolder. We can each employ tactics to get attention, from protesting something you are against to breaking a record to singing a song. You can prank the queen of a European nation, or you can leap from the highest building at a single bound in a wingsuit and survive. Instead, you can find a reason to become famous, a purpose, then assimilate some doable ideas from this book to achieve your goals. It’s totally legitimate for all of us to follow our dreams and satisfy our longing to be recognized for our achievements. It might be easy for you, but it will probably take time and perseverance. Work hard and best of luck!

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  The Double Bottom Line - How...

  Tami Booth Corwin Donato Tramuto

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  Compassionate leadership isn’t about being nice; when practiced effectively, it’s a strong leadership style that can elevate your spirits and profits. Compassionate leaders are not weak. They are tough leaders who understand that they can be good to their people and deliver stronger results. In fact, taking care of your people actually leads to better results. In his new book, Donato Tramuto—recognized CEO, business leader, innovator, and philanthropist,—makes the case that compassion is a key leadership principle that • powerfully drives trust, success, and innovation;• raises morale, builds stronger teams, and improves overall performance;• creates sustainable commitment to an organization’s mission and values.     Tramuto interviewed nearly 40 successful leaders who practice compassionate leadership and reveals the best strategies from their playbooks. He then combined these interviews with his own insights, numerous studies, and original, qualitative research of 1,500 participants to unleash the measurable data and benefits of compassion in the workplace.     Most leaders have an innate desire to be compassionate, but many don't know how to put it into practice. This book shares inspiring stories and actionable examples of how proven leaders have accomplished this and how you can too. The bottom line on bottom lines: compassionate leadership is about better people and better business.

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  Essential James Buchanan The...

  Donald J. Boudreaux, Randall G....

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  James (“Jim”) McGill Buchanan (1919-2013), surely seemed an unlikely prospect for winning a Nobel Prize in Economics when he was born in rural Tennessee on October 3rd. 
  Many of the works on Buchanan’s extensive list of publications stemmed from a single insight from early in his career: because neither the state nor society is a singular and sentient creature, a great deal of analytical and policy confusion is spawned by treating them as such. Collections of individuals cannot be fused or aggregated together into a super-individual about whom economists and political philosophers can usefully theorize in the same ways that they theorize about actual flesh-and-blood individuals. 
  Aggregative thinking lumps together a great many individuals into large categories such as “the nation” or “the government” and then treats each of these categories as if it is a unitary thinking, choosing, and acting individual. Under this approach, “the social welfare” is promoted by “the government,” with the latter treated as if it’s an organism possessing a brain, and as if that brain’s main interest lies not in serving itself but, rather, in serving the nation. Overlooked are the processes—all churning with assorted incentives and constraints—that lead individuals with diverse interests to undertake actions such as forming governments, becoming government officials, and dealing with government both as citizens who receive benefits from it and who incur costs to sustain it and to affect its activities. 
  From the very start, nearly all of Buchanan’s lifetime work was devoted to replacing this approach with the individualistic one—a way of doing economics and political science that insists that choices are made, and costs and benefits are experienced, only by individuals.

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