Otros libros que te pueden interesar

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  Think and Grow Rich

  Napoleon Hill

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  Think and Grow Rich is a 1937 personal development and self-help book by Napoleon Hill. The book was inspired by a suggestion from Scottish-American business magnate and philanthropist Andrew Carnegie. While its title implies that the book deals with how to attain monetary wealth, the author explains that the philosophy taught in the book can be used to help people succeed in all lines of work and to do or be almost anything they want.

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  Robert's Rules of Innovation - A...

  Robert F Brands, Martin J. Kleinman

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  The corporate innovation guru shares a ten-step program for keeping your company competitive in today’s fast-changing marketplace.   Let’s face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you’re a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today’s pressure to excel is unprecedented. Robert’s Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.Robert’s Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert’s Rules of Order, which created order from chaos in meetings around the world, Robert’s Rules of Innovation sets a new standard for “doing” Innovation, equipping you with the principles needed to:  Inspire, lead, and drive the process  Build value for your Innovation  Manage risk, without letting fear of failure kill innovation  Create a formalized New Product Development (NPD) process—an absolute must  Observe, measure, and track NPD results—essential to optimal ROI  Convince others to work outside their comfort zone  Properly hire and train staff in ways that support your company’s mindset  Stay open to new ideas  Grow profitably  And more    Get passionate about creativity. Prepare to unleash your team’s abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert’s Rules of Innovation.

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  Intelligent Data-Driven...

  Mathias Elsässer

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  Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. 
  
  Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.
  
  
  
  This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. 
  
  Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.
  
  
  
  In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.

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  Elevate the Debate - A...

  Jonathan Schwabish

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  Many researchers, scholars, and analysts fail to develop communication strategies that work in today's crowded landscape of content, research, and data. To be successful, modern researchersneed to share their insights with the wider audience that lies beyond academia. Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.An array of practical strategies and proven techniques enables you to make your research accessible to diverse audiences, form engaging narratives, and design and implement meaningful outreach plans. Each chapter examines a specific communications strategy, such as data visualization, presentation skills, social media, blog writing, and reporter interactions. Written by expert members of the Urban Institute's Communication department, and edited by Jonathan Schwabish, a Senior Fellow at Urban, Elevate the Debate guides you on how to use the media environment to your advantage and make a difference through policy insights and policy solutions.

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  Stock Investing for Beginners:...

  Alvin Williams

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  You are 30 Lessons Away from Making Money! Discover the secrets of the best Investors in the World! Most people never take investing into consideration. In fact, only a small portion of the total population takes the time to learn how to make money work. If you are reading this, it means you are in the small 1% that is willing to do what it takes to create wealth and prosperity in life: congratulation. During the course of this book, you will discover the 30 secrets that the best investors in the world have used since 1980 to multiply their capital and keep expanding their empire. Robert Kiyosaki, Anthony Robbins and Warren Buffett have something in common: they all know how money works and what strategies to apply during each market cycle. Often times, people use complex terms when it comes to money. However, the approach of this book goes in the opposite direction. Each concept is described with absolute clarity and is accompanied by real file examples. During the course of this book, you will learn: The importance of making money work for you What compound interest is and how you can use it to produce wealth 3 Simple ways to start investing right away 5 Lessons dedicated to the real estate world 25 Golden lessons that every successful investor knowsIt is important to note that the book does not offer "get rich quick solutions". Easy money does not exists, especially at the early stages. However, by studying the material provided and applying it diligently, it is possible to successfully get started in a matter of weeks. Are you ready to discover the 30 Golden Rules of Investing?

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  When More Is Not Better -...

  Roger L. Martin

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  For its first 200 years, the American economy exhibited truly impressive performance. The combination of democratically elected governments and a capitalist system worked, with ever-increasing levels of efficiency, spurred by division of labor, international trade, and scientific management of companies. But since then, outcomes have changed dramatically. Growth in the economic prosperity of the average American family has slowed to a crawl, while the wealth of the richest Americans has grown to a level never seen before. This imbalance threatens the American democratic capitalist system, which only works when the average family benefits enough to keep voting for it.In this book, Roger Martin starkly outlines the fundamental problem: we have treated the economy as a machine for which the pursuit of ever-greater efficiency is considered an inherently good thing. But it has become too much of a good thing. Our obsession with efficiency has inadvertently shifted the shape of our economic outcomes: from a large middle class and smaller numbers of rich and poor to a greater share of benefits accruing to a thin tail of already rich Americans.Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-listen guide for saving democratic capitalism.

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