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Robert's Rules of Innovation - A 10-Step Program for Corporate Survival - cover

Robert's Rules of Innovation - A 10-Step Program for Corporate Survival

Robert F Brands, Martin J. Kleinman

Publisher: Wiley

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Summary

The corporate innovation guru shares a ten-step program for keeping your company competitive in today’s fast-changing marketplace.   Let’s face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you’re a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today’s pressure to excel is unprecedented. Robert’s Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.Robert’s Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert’s Rules of Order, which created order from chaos in meetings around the world, Robert’s Rules of Innovation sets a new standard for “doing” Innovation, equipping you with the principles needed to:  Inspire, lead, and drive the process  Build value for your Innovation  Manage risk, without letting fear of failure kill innovation  Create a formalized New Product Development (NPD) process—an absolute must  Observe, measure, and track NPD results—essential to optimal ROI  Convince others to work outside their comfort zone  Properly hire and train staff in ways that support your company’s mindset  Stay open to new ideas  Grow profitably  And more    Get passionate about creativity. Prepare to unleash your team’s abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert’s Rules of Innovation.
Available since: 02/16/2010.
Print length: 224 pages.

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