Outros livros que poderiam interessá-lo

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  Bullseye Marketing - How to Grow...

  Louis Gudema

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  B2B companies with robust marketing programs typically grow 2-5 times faster than those without them. 
  In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program to grow your B2B company. 
  The first edition was named One of the Best Marketing Books of All Time by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies. 
  At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. The book provides over 100 full-color images. 
  While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies. 
  The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies.

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  Lost in Work - Escaping Capitalism

  Amelia Horgan

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  ***Evening Standard's best non-fiction 2021*** 
   
  'A brilliant, searing exposé of the lies underpinning work' - Owen Jones 
   
  'Work hard, get paid.' It's simple. Self-evident. But it's also a lie—at least for most of us. For people today, the old assumptions are crumbling; hard work in school no longer guarantees a secure, well-paying job in the future. Far from a gateway to riches and fulfilment, 'work' means precarity, anxiety and alienation. 
   
  In this audiobook, beautifully narrated by award-winning actor Libby Mai, Amelia Horgan poses three big questions: what is work? How does it harm us? And what can we do about it? While abolishing work altogether is not the answer, Lost in Work shows that when we are able to take control of our workplaces, we become less miserable, and can work towards the transformative goal of experimenting with 'work' as we know it. 
  Whether you listen on your commute, or while working from home, Lost in Work will empower you to see beyond the systematic problems you face at your job.

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  Superstar Leadership - A 31-Day...

  Rick Conlow, Doug Watsabaugh

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  Take a random sampling of managers and executives and you will inevitably encounter the good, the bad, and the inept.But there are those rare souls who are excellent bosses, who achieve great results while retaining their staff’s loyalty, affection, and exemplary performance. Who are these elite performers—these Superstar leaders? And how can you become one?Superstar Leadership identifies key habits of the best and worst bosses. This 31-day book uses nine key performance drivers to evaluate and help leaders quickly increase results and sustain them. Each evaluation and activity hones your leadership skills, transforming you into a Superstar leader.Do you want to earn more money for your company? Electrify your department? Increase customer loyalty, sales, and productivity while simultaneously decreasing turnover, improving innovation, and having fun? Superstar Leadership will show you how.You will learn:Why 50 percent of managers fail, and how to avoid being one of themSeven keys to employee motivationThe high-performance formula that will catapult your career successThe nine strategies of a Superstar leaderHow to create a high-performing team and exceed your goalsAnd much more!

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  Rebuilding Trust in the...

  Dennis Reina

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  Are you feeling less engaged, less committed and more skeptical at work? Do you find yourself isolated? Or are you caught in the middle of co-workers’ interpersonal conflicts? If so, you may be experiencing the confidence-busting, commitment-breaking, energy-draining patterns consistent with broken trust. We’ve all been there, but few of us know how to rebuild that trust. 
   
  Dennis and Michelle Reina have spent their careers researching and measuring workplace trust. In this sequel to their award-winning Trust and Betrayal in the Workplace, they offer everyone involved a proven process for healing: the person hurt, the person who hurt someone else, and the person wanting to help others. 
   
  No matter your vantage point, this compassionate, practical audiobook will help you reframe the experience, take responsibility, let go, and move on. The result? You’ll feel more energized and once again give your organization your best thinking, highest intention, and greatest productivity.

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  Banana - The Fate of the Fruit...

  Dan Koeppel

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  To most people, a banana is a banana: a simple yellow fruit. Americans eat more bananas than apples and oranges combined. In others parts of the world, bananas are what keep millions of people alive. But for all its ubiquity, the banana is surprisingly mysterious; nobody knows how bananas evolved or exactly where they originated. Rich cultural lore surrounds the fruit: in ancient translations of the Bible, the "apple" consumed by Eve is actually a banana.But the biggest mystery about the banana today is whether it will survive. A seedless fruit with a unique reproductive system, every banana is a genetic duplicate of the next, and therefore susceptible to the same blights. Today's yellow banana, the Cavendish, is increasingly threatened by such a blight, and there's no cure in sight.Banana combines a pop-science journey around the globe, a fascinating tale of an iconic American business enterprise, and a look into the alternately tragic and hilarious banana subculture (one does exist)-ultimately taking us to the high-tech labs where new bananas are literally being built in test tubes, in a race to save the world's most beloved fruit.

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  Unstoppable You - Overcome...

  Liene Uresina

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  It's time for you to realize your true potential. 'UNSTOPPABLE' is not just my story — it's also a pathway to your own transformation. 
  I believe that all the resources we need are within us, that each of us is complete and capable—we just need to clear away the clutter that holds us back. 
  In this book, I share all the tools that I've used in my life to transform my relationships, build a 7-figure business, and completely reshape my mindset. So that you too, can become 'UNSTOPPABLE'.When you read "Unstoppable You," you will:Discover the keys to conquering self-doubt and cultivating unwavering self-condence.Break free from fear and limiting beliefs, igniting a re of resilience and determination.Design a compelling vision for your future and take inspired action to bring your dreams to fruition.Unleash your potential, transcending the boundaries of your ego and embracing authentic growth.Transform your life from a place of unfulfillment to one of purpose, impact, and success.Cultivate a mindset of abundance, attracting prosperity, joy, and fulfillment in every aspect of your life.Fall in love with yourself again. 
  Within these pages, you will find the guidance, inspiration, and tools necessary to create a life without limits. It's time to step into your true power and become UNSTOPPABLE.

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