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Summary

Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.Bruce’s Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:1. Target the right buyers2. Spotlight their Big Problem3. Help them envision their Desired Outcome4. Show how your Big Solution will deliver the Desired Outcome5. Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate6. Communicate your narrative through simple, unforgettable visualsPeople act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.

Duration: about 2 hours (01:31:16)
Publishing date: 2023-05-02; Unabridged; Copyright Year: — Copyright Statment: —

• Business & Economics